Erik Jan Bulthuis One to Market SAM Event presentatie
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Transcript of Erik Jan Bulthuis One to Market SAM Event presentatie
![Page 1: Erik Jan Bulthuis One to Market SAM Event presentatie](https://reader033.fdocument.pub/reader033/viewer/2022060115/5577b851d8b42a1c068b48ff/html5/thumbnails/1.jpg)
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Omzet Google
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
$35,000
Omzet (miljoen dollars)
Omzet (miljoen dollars)
Bron: http://investor.google.com/financial/tables.html
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Omzet = Afzet x Prijs
![Page 5: Erik Jan Bulthuis One to Market SAM Event presentatie](https://reader033.fdocument.pub/reader033/viewer/2022060115/5577b851d8b42a1c068b48ff/html5/thumbnails/5.jpg)
94%
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1. Meer afzet
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Google Hotel Finder
Bron: http://www.tnooz.com/2011/12/15/news/google-plants-hotel-finder-tool-right-above-every-other-ad/
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Google Advisor
Bron: http://agbeat.com/real-estate-mortgage-economy/googles-mortgage-marketplace-looks-a-lot-like-zillows-mortgage-marketplace/
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Google Squared
Bron: http://digitizor.com/2009/06/04/google-squared/
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Cut out the middleman
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Wie is de middleman?
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2. Hogere prijs
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Minder long tail
Bron: http://www.seobook.com/google-longtail-keywords-infographic
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2b) Meer SEA, minder SEO
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Andere AdWords presentatie
Bron: http://www.edwords.nl/2011/12/27/adwords-prominenter-gevolgen-seo/
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Test zonder of met AdWords?
Bron: http://www.stateofsearch.com/google-is-testing-new-search-result-pages-opinions-on-twitter-differ/
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Bron: http://www.iloveseo.net/dear-google-why-do-you-want-me-to-hate-you/
Google adverteert tegen SEO
![Page 18: Erik Jan Bulthuis One to Market SAM Event presentatie](https://reader033.fdocument.pub/reader033/viewer/2022060115/5577b851d8b42a1c068b48ff/html5/thumbnails/18.jpg)
3. Learnings
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Bron: http://blog.e-difference.nl/zoekmachine-optimalisatie/het-belang-van-seo-de-organische-click-through-rate.html
Positie 2006 2011
1 42,3% 36,4%
2 11,9% 12,5%
3 8,4% 9,5%
4 6,0% 7,9%
5 4,8% 6,1%
6 3,9% 4,1%
7 3,3% 3,8%
8 3,0% 3,5%
9 2,8% 3,0%
10 3,0% 2,2%
CTR op organische resultaten
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Bron: http://blog.e-difference.nl/zoekmachine-optimalisatie/het-belang-van-seo-de-organische-click-through-rate.html
CTR op organische resultaten
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Er is meer dan Google
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Streven naar meer conversie
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Plek 4 telt niet