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ENTREPRENEURIAL UNIVERSITY, PENDIDIKAN ENTREPRENEURSHIP DI UB &

ASEAN-JAPAN ENTREPRENEURSHIP EDUCATION ASSOCIATION

L. SETYOBUDI

2013

MengapaENTREPRENEURIAL UNIVERSITY ?

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• Tercantum dalam Rencana Strategis arah kebijakan Universitas Brawijaya tahun 2006-2011 dan 2011-2015 :

• .... UB akan menjadi entrepreneurial universityyang sanggup mensejajarkan dirinya dengan universitas terkemuka di asia, .......

• Menuju Entrepreneurial University adalah proses transformasi terutama kultur, lulusan dari job seeker ke job creator

• Visi, Misi, dan Tujuan sesuai dengan UB namun UBBIPS spesifik dibidang Komersialisasi hasil, UB Income Generating Revenue

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Modifikasi Zhou & Etzkowitz (2004)

TeachingService

Research

Teaching

Research

Service

Teaching

Research

Service

Teaching University

Entrepreneurial University

Research University

Tingkat Inovasi Perguruan Tinggi

THE GOAL OF UB

I

II

Time

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Beda Non-Entrepreneurial dan Entrepreneurial University Kasus UB

• Pada perubahan dari BLOCK Universitymenuju ke BLOC University.

• Perguruan Tinggi tidak akan menjadi Entrepreneurial dan kurang bermanfaat bagi pengembangan regionalnya bila dominasi BLOCK masih ada, karena itu maka PT harus mengembangkan kompetensinya menjadi COMPETENCE BLOC

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Model Entrepreneurship Education System

in UB

SKILL LEVELACADEMIC

(VR 1)STUDENT

AFFAIR (VR 3)UBEEC

(LPPM)

III.

Function of

Entrepreneurs hip

II.

Readiness of

Entrepreneur

I.

Concept and

Mindset

Entrepreneurial

LEADING SECTOR INSTITUT IO N

LEV

EL O

F SK

ILL

TO KNOW success

story

TO DOBusiness

Idea, Case study

TO BE Training,

start-up,COBLAS

RECTOR

STUDENT ENTREPRENEUR DHE-Med/CSR

Field/Prof Internship

INTEGRATED INTO

CURRICULUM

Up to 2 yrs

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World of businessFeed back information

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Substansi Pendidikan Entrepreneurship

SKIL ENTREPRENEURSHIP/KEWIRAUSAHAAN(Proses dan ciri/sikap yang berkaitan dengan kesuksesan)

SKIL SIAP PAKAI (Pengetahuan dan skil dasar bisnis yang menjadi syarat dan

prasyarat untuk menjadi wirausahawan sukses)

FUNGSI BISNIS (Kegiatan bisnis yang dilakukan wirausawan dalam

mengelola bisnis)

SM 1-3

SM 4-6

SM 7-8

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MOTIVATION ENTREPRENEURIAL SKILL FUNCTIONAL SKILL

• Need for achievement

• Ability to inspire• Reaction to success

or failure• Help • Networking • Communication

• Creativity• Innovation• Ability to take a

Risks• Ability to identify

opportunities• Ability to have a

vision for growth• Interpret successful

entrepreneurial role model

Business, Social, Academic, Techno/Agri-preneruship, etc.• Management/Leader

-ship• Planning skills• Financial skills• Marketing skills• Designing skills• Operational skills• Human Resources

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Basic Entrepreneurship Education Experiential

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Incubation….?

Incubation (max 2 tahun)

commercialEduct &

Train

Based on tech…?

UB-EED

BusinessPlan

UB-BUD

IdeBisnis

UB-BIDUnit

Busniss

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Effectuation

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COBLAS PROGRAM

Consulting Based Learning for ASEAN SMEs

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Laos (2005):

•National University of

Laos (NUL)

Thailand (2003):

•Mae Fah Luang

University

Malaysia (2006):

•National University of

Malaysia (UKM)

Indonesia (2006/07):

•University of Brawijaya (UB)

Cambodia (2009/10/11):

•University of Puthisastra

•Cambodian Mekong

University

•National University of

Management

Vietnam (2008):

•Foreign Trade University

Myanmar (2008):

•Yangon Institute of

Economics

Japan (Model Champion)

•Waseda University

Multiplication model in ASEAN

Source: Ohe, T. (July-Sept, 2009),

ASEAN Common Curriculum Consulting Based Learning for ASEAN SMEs

Report

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ASEAN Entrepreneurship Education

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How much do you remember from

what you learned

(Reference: Modified from Duke University, Medical Center)

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Apply Management tools to the realConsulting

Three learning opportunities:

1. Class room studies (management tools)

2. Field studies on actual SMEs problems

3. Application of management tools to actual SME solution for the growth

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Course Content

The “60-common and 40-localised” teaching syllabus customized

for the local students

ASEAN COBLAS Textbook

2-Phase Approach: Lecture and Consulting

Teaching CurriculumCOBLAS

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Basic Concept of COBLAS(Consulting Based Learning)

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PURPOSE

To make the

Academics

(universities)as the center of

excellence as well as a

platform for human

resources development.

To empower

Studentswith skills in

entrepreneurship and

provide them with

opportunities to practice as

consulting apprentice to

make real business

proposal for the industry

needs.

To collaborate with the

Local SMEs,who seek for capability

building and consultancy

for growth and interaction

through a cross sector

partnership..

To develop “Entrepreneurship Ecosystem” towards regional development

by practicing the philosophy of “Learning By Helping”

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Pendahuluan

Dasar Pembelajaran Konsultan Pendamping UKM di Indonesia

(COBLAS Facilitator) Bab 1

Lingkungan Bisnis

Bab 2

Entrepreneurs/Wirausaha

Bab 3

Pembentukan Tim

Bab 4

Bisnis Lokal

(Penelitian Lapangan)

Bab 5

EERD Proyek di ASEAN

Bab 6

Kreativitas & Inovasi

Bab 7

Analisa Bisnis

Bab 8

Rantai Konsumen

Bab 9

Peta Atribut

Bab 10

Manajemen Asumsi

Bab 11

Presentasi Konsep Bisnis

Bab 12

Perencanaan Bisnis

Bab 13

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ASEANCommon Curriculum

forEntrepreneurship

in ASEAN11/12/2013 21LSB PEE DOSEN UB

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Current Entrepreneurship Education

• Over 95% of companies in ASEAN are SMEs with less than 10 employees.

• Business major seniors in colleges are capable ofadvising SMEs.

• Most ASEAN universities have entrepreneurshipeducation which is very theoretical.

• And they do not cover the relevant topics such as how to manage local SMEs in ASEAN

• Most ASEAN universities teach entrepreneurship using text books which are not relevant to ASEAN economic conditions.

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COBLASConsulting-Based Learning for ASEAN SMEs

• Developed from Japanese Experience

• The original concept of COBLASentrepreneurship course was introduced by Prof. Takeru Ohe in 2003 at Waseda University as an MBA entrepreneurship course.

• Students were assigned to help local SMEs as aterm project in an old district of Tokyo

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Past COBLAS Programs inASEAN

• 2003：Mae Fah Luang University (Thai)（METI)• 2004：National University of Management (Cambodia)

(AOTS）• 2005：National University of Laos （AOTS）• 2006：National University of Malaysia (UKM) METI）• 2006～07：Brawijaya University (Indonesia) (JBIC)• 2008：Hanoi Foreign Trade University (Vietnam),

Yangon Institute of Economics (Myanmar) (AOTS)• 2009: University of Management (Cambodia),

Cambodiana Mekong University, Puthisastra University (Cambodia) (CIESF)

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Entrepreneurship Declarationin Brawijaya University

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Components of the Project

1.Educational ProgramCOBLAS (Consulting Based Learning for ASEAN SMEs) will be implemented in universities in ASEAN

2. Annual SeminarA seminar will be held annually to share knowledge and information on entrepreneurship education, exchange ideas, and to build a network in ASEAN.

3. Curriculum DevelopmentCurriculum and textbook of entrepreneurshipeducation will be formulated based on the realsituation of each ASEAN country.

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COBLAS forASEAN Growth through Intra-trade among ASEAN SMES

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UBProfessor (Academic Advisor)

UBStudents

COBLAS methodology

“Learning by Helping” Spirit

Declaring as Entrepreneurship University

ASEAN COBLAS

UniversityASEAN

COBLAS Professor

Team

“Social Enterprising” Model

- University of Brawijaya

UB Guest House

UB Petrol Kiosk

UB Fitness CentreUB

SounnveirStore

UB Hospital

“Spin off” Initiatives

Social Enterprising

model

SMEs

UB Water

UB Student

Dormitory

All faculties, All students

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TERIMA KASIH

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