Enterprise E-Learning Success Factors:

An Analysis of Practitioners’ Perspective

Eyal Sela (The Open University of Israel) Yesha Y. Sivan (Metaverse Labs Ltd. and & Shenkar College)

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גורמי הצלחה ליישום למידה מתוקשבת בארגונים: ניתוח

עמדות מובילי הפרויקט

אייל סלע האוניברסיטה

הפתוחה

ד"ר ישע סיוןמעבדות מטא-וורס

בע"מ ושנקר בית ספר גבוה

להנדסה ולעיצוב

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1. About e-learning2. Research question3. method4. 5 Must have factors5. 4 Nice to have factors

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Why Corporate E-learning

• Increased efficiency and effectiveness of training

• Fixable• Consist information• Risk free environment• Better retention

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62% failure in e-learning implementation

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research goal was to find

success factors for enterprise-wide e-learning implementation

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method

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results

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Must have

widely agreed upon. They must be part of the implementation

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Usefulness and Ease of use• Improving perceived ease of use• Engaging employees

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• experts

• Learner centered

• over-abilities

• duration

• Relevant

• benefits

Usefulness and Ease of use

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Marketing• Understanding the rationale• Awareness to e-learning tools• Branding

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•Emails, electronic brochures, Teasers, portal, videos conferences

• important events (e.g new product)

Marketing

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Management support• Give mangers tools to assist employees• Get management support• Change organizational culture

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Explain the relation to business goals

Guide managers

Emphasize positive outcomes

Management support

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Organizational culture • Learning culture• Taking responsibility for one's learning• Change studying habits.

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competency as an organizational measure

Disseminate success stories

Prevent alternatives (no other teaching solutions)

Explain - concept, goals, plans

Organizational culture

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Real need• Identifying a real need for the organization

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field agents

constitutive event (e.g. enterprise-wide implementations).

Real need

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Nice to have

should be considered but are more context related

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Time to learn• Allocate learning time

Or

• Help employees choose their own times.

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managers to allocate time

Routine

company policy

Or

managers to allow learning

relevant materials

Time to learn

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Support• Higher confidence• Prevent dropouts

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If necessary:Provide support / only during implantation / No support

(Technical - how to use, guidance – explain the learned material, peers support)

Support

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Mandatory usage• Enforcing e-learning

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"owners”

company policies

Do not develop optional learning contents

Mandatory usage

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Incentives• Extrinsic motivation• Recognition

Or

• intrinsic motivation• Positive experience.

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Certificates, continuing education credits, Personal record.Recognition posting on bulletin boards, contests, quizzes.

Or

Physical attributesvisualization, interactive, colorful, feedback users

learning materials that are unavailable otherwise Communicate the contribution to personal development

Incentives

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Must have

1.Usefulness and Ease of use

2.Marketing 3.Management support4.Organizational culture5.Real need

Nice to have

1.Time to learn2.Support3.Mandatory usage4. Incentives

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conclusions

• Holistic viewpoint

• Use the checklist

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אייל סלעeyalsela10@gmail.com

www.ProductiveWise.com

ד"ר ישע סיון yesha@post.harvard.edu

www.dryesha.com

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