Your sub-title hereEnglish study practices in Vietnam Usage of online for the efficient and affordable study

Survey information

• Survey about English study practices in Vietnam• Sample size: 403 • Respondent criteria: Male & Female 18 - 44 years old,

those who do or have studied English• Area: Vietnam• Conducted time: Nov 24 – 30, 2015

Executive Summary

• A half of English learners study English for career or job.• 40% of students study for Official English test.• “Speaking” is the most skill that English learners want to

improve.• While many learners use smartphone apps for studying,

practical communication in English is considered as the most effective way.

• “Native English speakers (43%)” is key point to choose language school, and “Variety of program (41%)” is key point of online language school.

1. Study length (weekly)

Less than an hour

1-2 hours 2-3 hours 3-4 hours 4-5 hours 5-6 hours More than 6 hours

21%

29%

19%

11%

6%

3%

12%

18%

23%

13%

10%

15%

10% 10%

Full-time/ Self-employment Student

50% Full-time/ Self-employed workers study English for less than only 2 hours.

2. Why do you study English?

Others

Preparation for studying abroad

To watch movie without subtitle

For travel abroad

To read books, newspaper, magazine in English

Preparation for official English test (TOEIC, TOEFL, IELTS, etc)

To communicate with foreigners other than job

Require for job

To improve career

4%

9%

12%

9%

14%

40%

36%

47%

56%

5%

3%

10%

13%

13%

11%

30%

50%

50%

Full-time/Self-employed worker Student

A half of English learners study English for career or job.40% of students study for Official English test.

3. Popular English skills

Speaking Listening Readig Writing

52%

34%

8%6%

“Speaking” is the most skill that English learners want to improve.

4. How do you study English?

Smartp

hone applications

Online English

lesso

n

YoutubeBooks

English la

nguage school

Movie/D

ramaMusic

TV/Radio le

sson

Communicate w

ith people in

English

English m

agazine/N

ewspaper

Others

50%

33% 32% 31% 29%24% 22%

14%10%

8%3%

29%

23%

14%

7%

22%19%

15%

5%

36%

3% 2%

English studying methods The most effective methods

While many learners use smartphone apps for studying, practical communication in English is considered as the most effective way.

5. How do you choose English language school?

Others

They have Vietnamese teachers

My friends/ family also go there

Class schedule

Cost

Easy to access

They have native English Speakers

Good reputation

Variety of program

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

8%

8%

14%

28%

27%

38%

22%

33%

41%

5%

11%

15%

23%

23%

24%

43%

38%

35%

Offline language students Online Language School

“Native English speakers (43%)” is key point to choose language school, and ”Variety of program (41%)” is key point of online language school.

Name(Seller country)

User level DescriptionVietnamese language

Dulingo (USA) Intermediate • A range of exercises; translation of phrases, dictation, and listening

• Help you target weakest words• Track daily progressVN language supported

Hoc Tieng AnhGiao Tiep (VN)

Intermediate- Advanced • Learn phrases by listening from dialogues• Attached with English Dictionary• You can share what you learn with your

friendsVN language supported

3000 tu tienganh thongdung (VN)

Beginner • Learn common 3000 words with grammar drills and listening practice

• Audio and video channel• You can take English test to confirm your

progressVN language supported

Learn English, Speak English(USA)

Intermediate • Speak with a video Character and get instant feedback

• Record and compare your speech with a native English speaker

• Topic based dialogs are humorous and short

VN language supported

6. Popular Apps for English study in VN

7. Popular English Language SchoolsACET ILA VUS KTDC British Council

URL acet.edu ilavietnam.com vus.edu ktdcgroup.com britishcouncil.vn

Facebook Likes 116,956 103,276 69,214 27,418 16,723

# of schools 5 30 14 2 2

Cost 16,000,000(90 hrs)

8,000,000(48 hrs)

5,200,000(60 hrs)

1,800,000(16 hrs)

4,400,000(16 hrs)

TargetKids Kids Kids No No Kids

Adults Adults Adults Adults Adults Adults

TOEIC/ TOEFL/ IELTS IELTS TOEIC/TOEFL TOEIC/ TOEFL/

IELTS TOEIC/IELTS IELTS

Online No Homework No No Yes

Teacher

Native Yes Yes Yes Yes Yes

VN Yes No Yes Yes Yes

LessonPersonal Yes Yes No No No

Group Yes Yes Yes Yes Yes

Comment Open 5 classes of IELTS during the day on Mon-Fri.

Class mostly opens only twice during the day (morning and evening).

Students are correctly placed to classes according to their English levels.

Good reputation for IELTS prep class.

Course students can join free “English club” which provides more opportunity to speak in English.

8. Popular Online English Language SchoolsName Tienganh 123 Topica Hello ChaoURL http://www.tienganh123.com https://topica.edu.vn/ https://topica.edu.vn/

Monthly access 1.4M 190K 900K

Cost 250,000 VND / year N/A 200,000VND/year

TargetKids Yes Yes Yes

Adults Yes Yes Yes

Course

Skype talk No Yes No

Grammar Yes Yes Yes

Prep official test TOEIC/IELTS TOEIC/IELTS TOEIC/IELTS

Online lesson by teacher

Personal class N/A Yes N/A

Group class N/A Yes N/A

Comment Member’s card allows you to take all online courses for an year.

Online lecture with conversation between students and native English teachers.

Exercises for various purposes (business, Trip abroad, job interview, etc)

• Skype talk: conversation practice via skype• Grammar: Grammar collection based on doc submission

9. Vietnam school characteristics• Features of English language schools in Vietnam

• Wide ranges of students from kids to the elderlies are seen in schools• There are two types of English schools - high end and affordable ones.

Those are different in terms of pricing, quality of the teachers etc• The course are relatively short. Usually the terms are 2-3 month.

Points of view High end (ila, VUS) Affordable (Dong Minh)

Teachers • All are native English speakers regardless of class level (ila).

• Vietnamese teachers also must be certificated and trained well.

• Foreigner teachers are not from English country (Russia, Iran)

• Vietnamese teachers speak English slowly in beginner class.

Students • Students take IELTS/TOEFL prep course for studying abroad.

• Rich students. (brand bags, tattoo, and nice motorbike)

• High motivation for improving their career

• Full-time workers < kids, students

• Students take TOEIC prep course in order to get better score in English test for graduation their school.

Class contents • Many upper-level English courses open.

• Not high English level（ School staff actually recommend me to change another school because I spoke English fluently.)

• Upper-level course opens limitedly.• More beginner-level English course open.

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