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PROGRAM TITLE : Keluarga Gang Senggol

TYPE OF PROGRAM: COMEDY SITUATION

TARGET AUDIENCE: FAMILY

SUGGESTED TIME-SLOT: MONDAY-FRIDAY 6-7pm

Background In this century Many parents create

their own style in parenting their children. Parenting style is affected by both the parents' and children's

temperaments, and is largely based on the influence of one’s own

parents and culture

- To educate viewers - To entertain

- To make them laugh- To teach moral and family value`

- Giving positive outcome to all family member

Concept Five families live in narrow alley in the heart of Jakarta city with different background, profession and culture in raising their children, there are consist 5 ethnic groups such as Batak,Minang,sunda,Java,and Papua.

As a new producer in making a new TV program, I will face Time consuming problem in searching new actor and actress Before go through production line. firstly, i need to find the new talented kids actor and actress to play in my scene. It seems simple, but its not

In solving my problem, I'm going to use well known talent agency that meet my requirement to work together with me.

PROGRAM TITLE : Top Markotop Family

TYPE OF PROGRAM: Reality Show

TARGET AUDIENCE : Family

SUGGESTED TIME-SLOT : Saturday 6-7 pm weekly

Background

In order to introduce and develop Indonesia tourism, I create a TV program called Top markotop family, this program is be based on my personal experience in doing backpacking to some countries and some places in Indonesia with minimum budget, but this program will be different from my experience, it will be shown in unique ways.

Objective - To inform viewers that travelling is not

really expensive- To educate- To entertain- To give positive outcome after

watching

Concepta group of family is given minimum

budget to backpack within a week to some places in Indonesia, and they have to survive in any situations during backpacking time.

ProblemCost : it involves high cost during

realization of this program, such as : operational cost.

SolutionNeed to make cooperation with travel

agent to provide financial support, the benefit for them is free to advertise their travel agent in my program.

TV program analysis: comedy project

General analysis: comedy project

From my perspective, comedy project TV program is more like variety comedy quiz show, this is based on the scene itself that show interactive quiz in the middle segment.

Demographic analysis

Age: comedy project program is suitable for audience aged 15 to 45 years old

Gender: male and female audience

Target audience: in this part I can classify suitable audience for this program, the most suitable audience are : teenager (high school and university student),housewife, and husband

Recommendation

Comedy project TV program should increase their competency to show new ideas in each segment and also able to give differentiation with similar TV program to gain high rating.

TV program analysis: tahan tawa

General analysis

Tahan tawa is the TV program more like comedy reality show quiz and having significant similarity with concept Japanese TV show no laughing at school.

Demographic analysis

Age : tahan tawa program is suitable for audience aged 15 to 45 years old

Gender: male and female

Target audience: most suitable audience for tahan tawa are: teenager, housewife, and husband

Recommendation

target tawa should show normal face expression when pejuang tawa attempt to make them laugh.

SWOT analysis

Strength:-Actor/actress -Funny content -New concept

Weakness:-Strong competitor-Market position-Lack of new idea

Opportunity: -Market growth-Competitor weaknesses

Threat -Crowded marketplace-Changes in age-structure

GenderGender

Age range of respondent that watch both program Age range of respondent that watch both program between 22-30 and 31-40 years oldbetween 22-30 and 31-40 years old

Both programs is able to make people Both programs is able to make people laughlaugh

Comedy Project is the most watched TV Comedy Project is the most watched TV program chosen by respondent program chosen by respondent

13 respondents out of 15 stated that they like to watch comedy project

2 respondents out of 15 stated that they don’t like to watch tahan tawa

Question?

Everything you can imagine is real-Pablo Picasso-