[ ENGAGING THE USER]

Provide formative feedback…Feedback is essential for learners to be aware if they’re off track, but also to reinsure them if they’re getting it right. It needs to be constructive, it’s no good just telling a learner ‘Well done, that’s great!’, or ‘That’s wrong, try again.’. They need to be told why it is a good or a bad answer. Instead of pointing out mistakes directly, they should hint in the right direction, and allow the learner to think through the situation and realise where they went wrong.

What have you done recently to put your learning in to context, challenge the learner, test them

with an activity and provide them with feedback?

AND HERE’S YOUR CHALLENGE…………

Take something you’ve previously done and apply these models. Consider them in the future, and research other ID

models.

APPENDIX

AttentionPull the learner in. Headline. In eLearning that’s the title of your course. Instead of calling the course “Customer Service Basics” call it “Five Ways to Make Your Customers Smile”. Put the what’s in it for me factor out on the table as early as you can.We’re also big fans of getting attention in the content – early and often. Tell shocking stories, share powerful statistics, ask questions to get them engaged. Use emotion to connect with the learner, get them to pay attention, and then get them to stay.

InterestCapture interest by focusing on what matters

DesirePlay to their desires to learn. Play to their desires to move forward.Incite desire and inspire: “you’ll make fewer errors, be more efficient, and get to go home earlier!”

ActionEncourage the learner to act on what they’ve learnt.At the end of an eLearning program, you want them to go out and do something. We like to send our learners off with a final call to action: practice the new process on the live system with your manager; make three cold calls today; set up an account on a social networking site and send a practice message.

AIDA

Knowledge & Interaction Levels

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