[En] the Orange website generator

http://oran.ge/slides

web management changes with Orange

eZ Summit 2013 – Cologne

2 publications in 2011

[En] http://precommerce.com [Fr] http://amonboss.com

copyright © 2013 – Orange – web, digital & social media 2

http://precommerce.com/

http://amonboss.com/



agenda

1. introduction

2. digital strategy

3. why a website generator?

4. the V2 version

5. templates

6. sample hosted websites




1. introduction

the way we see it

2 ½ years later

the web is dead?– www.wired.com

the web is evolving

« the more things change, the more they stay the same »

– Alphonse Karr


http://www.wired.com/

www.orange.com12 million+ visits in 2012 (+9%)

French English

Spanish

44 % 43,5 %

9 %

RomanianPolish

1,5 % 2 %


17%

the way we see it



2. our digital strategy

supporting our business units & countries

facebook (Europe) facebook (AMEA)

dailymotion

slidesharecopyright © 2013 – Orange – web, digital & social media 10

our vision (early 2011)

….

social media focussee next


2 internal service offerings

• website generator

• social media offering


the Orange website generator



3. why the Orange website generator ?

our users’ questions…

what do I need a site for...?

who are my contributors?

who can maintain the site?

Facebook and Twitter ?

how interactive?

what content do I own?

Image: m

icrosoft clipart gallery

do users have to be logged in?

and what about e-marketing?

why should my website look different?


how it happened before

pricewise

• high initial cost

• or not so highbut expensive upgrades

… or both!

outcome

• no mutualisation• no capitalisation• similar sites reinvented each

time…differently• no use of budget for

e-marketing• delivery issues and delays

how much does an outsourced static website cost?


the Orange website generator straightforward mutualised website creation

what is it?

• website creation on a mutualised platform• hosted on secure Orange servers economies of scale

for whom?

• all countries and/or Group entities • needing permanent or temporary digital space


copyright © 2013 – Orange – web, digital & social media

overview: the Orange website generator

scope– communications portals – microsites– events microsites – multilingual sites

covers– hosting– standard features– graphical interface– navigation – (potentially) data entry – e-marketing

18


how much will it cost me?

free of charge– admin panel – hosting – standard templates

first ‘clients’ didn’t pay for: – integration – data entry

premium features– bespoke features – bespoke template(s)

19


benefits

• mywebsite.orange.com *• brand compliance• security, stability • usability, consistency• economies of scale• automatic eZ upgrades• social media integration • in-built search engine• readspeaker• extranet capability• usability compliance• reusable features

20

* other domain names possible pending justification

extra features

all additional features

can be developed and

– automatically consolidated– made available for all other websites– are stable and secure


note = pending costing and allocation of resources

de-centralised website admin

direct access to CMS

- publishing of new content: text, images, videos

- online editing - adding new contributors

central support

– technical support– eZ training– on-going support and guidance


no resources for webmastering?

we can help you with data entry at specification phase


4. Orange Website generator V2

v2 version

march 2013

why a v2 upgrade

less dependent on technical

teams

shorter delays lower costs

v2 automated website generator


generating a new Website

custom site creation application based on eZ XML Installer

site generator

CMS

super-admin access

site creation1. front-end2. back-end3. admin list

standardwebsite

content


hosting

text

1

image / video files

(dailymotion)

2

folders

3

content types


files/documents

4

corp news + press releases

1

custom newsletters inc. broadcast

3

custom news pages

2

news feeds


6 levels of website socialisation


social media hub

1

badges2

blogs

3


sharing buttons

4

Facebook, Google+, Twitter, LinkedIn

widgets

5

inside Orange

6



inside Orange



social media integration

dynamic feeds

• rss feeds • Facebook, Twitter…• press releases• FT.PA stock price• events pages

social sharing

• social networks integration– Facebook & Facebook

connect– Twitter– Google +– LinkedIn …

• interactivity – comments– forms– polls– ...

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5. templates


standard templates

horizontal navigation


standard templates

vertical navigation


custom templatesspecial custom template pricing available


responsive design

your site adapts automatically to all mobile devices


standard mobile template



6. sample hosted websites


[int’l] wholesale solutions

39

[int’l] corporate video platform (extranet)


[int’l] Orange healthcare BU


[Fr] sample co-branding website


thank you


any questions?


interact with us online

@orangehttp://www.facebook.com/orange

http://live.orange.com http://slideshare.net/orange


http://www.facebook.com/orange

http://live.orange.com/

http://slideshare.net/orange

[En] the Orange website generator

Business

Transcript of [En] the Orange website generator