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Empoweringstudentswithmedia
literacyEmpowering
Studentswith
MediaLiteracy
JoeMcVeigh
AmericanEnglish
Webinar7.3
October4,2017
Webinaroverview
• Introducingtheideaof“created”media
• Definingmedialiteracy
• UsingmedialiteracyintheEFLclassroom
• Analyzingmediasources
• Producingmediawithyourstudents
Review–LobbyPollQuesKons
• Howdoyougetmostofyournewsabouttheworld?
• Whatkindsofmediahaveyouusedinclasswithyour
students?Don’tincludematerialsthatcamewith
yourcoursebook.
• Haveyoueveraskedstudentstoproducemedia?
Intro:Vermont Vermont
• HisnameisNat.ThatisshortforNathaniel.
• Heis13yearsold.
• Heisaneighth-gradestudentinmiddle
school.
• Heisafastrunner.
• Heistheco-captainofhiscross-countryrunningteam.
• Heisalsonowtallerthanhismother!
Intro:Images–Runnerfinishline
SocialmediaposKngreads:
“Hiscross-countryteam's
co-captain,Natkicksinto
leadtheMiddleburyUnion
MiddleSchoolTigersatthe
finishline.”
Intro:Images–Runnerdownhill1
Intro:Images–Runnerdownhill2
Intro:Images–Runnerturncorner
Intro:Images–Runnerfinishlineagain
“Hiscross-countryteam's
co-captain,Natkicksinto
leadtheMiddleburyUnion
MiddleSchoolTigersatthe
finishline.”
Whenthinkingaboutmedialiteracy,
weneedtoask:
“Whatisintheframeofthecamera
orphotograph?”
Frame
Frame
Whenthinkingaboutmedialiteracy,weneed
toask:
“Whatisintheframeofthecamera?”
• Whatisinsidetheframethatwedosee?
• Whatisoutsidetheframethatwedon’tsee?
• WhatwouldweseeifwelookedinanotherdirecKon?
• Whoiscontrollingwhatwesee?
Theproducerofthemediacontrols
whatwesee
Theproducerofthe
mediacontrolswhat
wesee.
Theyare“creaTng”
themedia.
Newspaperexample
Theproducerofthemediaalwayshaschoices
aboutwhattoshowandhowtoshowit.
• Whatdoesawriterchoosetoincludeina
newspaperarTcle?
• Whatdoesawriterchoosenottoinclude?
• Howmightadifferentwriterdescribethescene?
• Whoiscontrollingwhatweread?
Theproducerofthemedia
controlswhatwesee.
Theyare“creaKng”the
media.
PART1:Definingmedialiteracy
• literacy• criTcalthinking• differenttypesofmedia
• whatdowemeanby“media”?
Definingmedialiteracy–literacy
reading
Literacy:reading
Definingmedialiteracy–literacy
wriTng
Literacy:wriTng
Literacy:knowledgethatrelatestoa
parTcularsubject
computerliteracy
informaTon
literacy
film
literacy
Definingmedialiteracy
• literacy• criTcalthinking• typesofmedia
• whatdowemeanby“media”?
Definingmedialiteracy–criTcal
thinking
CriTcalthinking
CriKcalthinkingmeans
• totakeininformaTonandacTvelyanalyzeit
fromdifferentperspecTves
• tocompareitwithothersimilarinformaTon
• toevaluatethatinformaTon
• thegoalistoreachanansweroraconclusion
Definingmedialiteracy
• literacy• criTcalthinking• typesofmedia
Typesofmedia
• tradiTonalmedia
Typesofmedia
• tradiTonalmedia
• digitalmedia(butnotsocial)
Typesofmedia
• tradiTonalmedia
• digitalmedia
– socialmedia
Definingmedialiteracy–socialmedia
Definingmedialiteracy
• literacy• criTcalthinking• typesofmedia
– tradiTonal,digital,social
• whatdowemeanby“media”?
Is“media”atransmissionmethod,or
thecontentthatissentorreceived?
• newspaper
• television
• YouTubewebsite
Mediacanbeeitherorboth
• newspaperarTcle
• televisionprogram
• videoseenonYouTube
Definingmedialiteracy–tradiTonal-
thenews
“thenewsmedia”
“thenewsmedia”
“thepress”
Howwouldyoudefine“medialiteracy”?
Typeyouranswersinthechatbox.
Definingmedialiteracy
• Theabilitytoaccess,analyze,criTcallyevaluate,andproducecommunicaToninavarietyofforms
• LiketradiTonalliteracy,itinvolvescriTcalthinking,analyTcalskills,andbeingabletoexpressyourselfin
differentways
• ItalsoinvolvesusingmediawiselyandeffecTvely,including
decidingifinformaTonfromdifferentsourcesisbelievable
SocialMedia
Social Media
PollQuesTon:Howmanyofthese
socialmediaoutletshaveyouused?
PollquesTon:socialmediause
Definingmedialiteracy–digital–cell
phones1
Definingmedialiteracy–digital–
combined
Definingmedia
literacy–social–
everyminuteon
theinternet
Definingmedialiteracy–social–baby
cellphone
SocialMediaSafetyandETqueaeSOCIALMEDIASAFETYANDETIQUETTE
• BecauTousaboutsharingpersonalinformaTon;don’tput
yourbirthdayoraddressinyourprofile
• Makepasswordshardtoguessandchangethemregularly
• Don’t“talk”tostrangers
• Don’ttrytomake“friends”withsomeoneyoudon’tknow
• Don’taskacompletestrangerforhelp
• Youngerstudentsshouldaskforparents’permission
PART2:Whyteachmedia
literacytoourstudents?
Whyteachmedialiteracytoourstudents?
• Encouragesdiscussionsabouthowthemediapromotescertain
socialvaluesthroughhowitshowsbeauty,importance,family,
love,success,freedom,andconsumerism
• Allowsstudentstoaccess,analyze,andevaluatepopulartexts
• Engagesstudents’communicaTonandhigher-levelthinkingskills
• UsesauthenTcmaterials
• AppealstostudentinterestsandincreasesmoTvaTon
Whyteachmedialiteracytoourstudents?
• RequiresreallanguageformeaningfulcommunicaTon
• PermitsteacherstoincludevariousacTviTesthatappealto
manykindsoflearningstyles
• Providesalargeamountoflanguageinputandoutputso
studentslearntouseeffecTvecommunicaTonstrategies
• Helpsstudentsevaluateandrespondtoarguments,which
developstheiranalyTcalskills
PART3:Howtoanalyzemediasources
1. AnalyzingadverTsements
2. EvaluaTngsourcesofinformaTon
3. IdenTfyingfalse,biased,orsensaTonalizedinformaToninthemedia
AdverTsing–Allthecomfortsofhome
AdverKsing
AdverTsing–Kidwatchingtelevision
QuesTonstoaskwhenthinkingabout
media
1.ANALYZINGADVERTISEMENTS:QuesKonstoask
• Whopaidforthisad?Why?
• Towhatagegroup,economicgroup,andgenderdoesthismedia
appeal?Whattextorimagesbringyoutothisconclusion?
• Whatkindoflifestyleispresented?Howisitglamorizedormade
aaracTve?
• Whatistheobviousmessage?Whatdotheywantmetodo?
• Whatarethehiddenmessagesinthismedia?
• Whattechniquesofpersuasiondoesthisaduse?
• Whopaidforthismedia?
• Towhatagegroup,economicgroup,and
genderdoesthismediaappeal?
• Whatkindoflifestyleispresented?Howis
itglamorizedormadeaaracTve?
• Whatistheobviousmessageinthis
media?
• Whatarethehiddenmessagesinthis
media?
AdverTsing–
Schwinn
AdverTsing–MethodsofpersuasionADVERTISING:Commonmethodsofpersuasion
• Hyperbole(exaggeraTon)-it’sthebestintheworld!
• Humor-madeyoulaugh
• TesTmonials-famouspeoplesayitisgood
• Popularity-everyoneelseisdoingit,shouldn’tyou?
• ScienTficevidenceorappealtoauthority
• BeauTfulpeople-“Youcan’tbetoorichortoothin.”
AdverTsingAcTvity–CriTcalviewing
ACTIVITY:CriKcalViewing
AskstudentstobringinexamplesofadverTsements,orcollectsomefrom
magazines,orshowshorttelevisioncommercials.
Insmallgroups,havestudentsanswerkeyquesTonsabouteachitem:
• Whopaidforthismedia?
• Towhatagegroup,economicgroup,andgenderdoesthismediaappeal?Whattextorimages
bringyoutothisconclusion?
• Whatkindoflifestyleispresented?HowisitglamorizedormadeaaracTve?
• Whattechniquesofpersuasiondoesthisaduse?
• Whatistheobviousmessageinthismedia?Whatdotheywantyoutodo?
• Whatarethehiddenmessagesinthismedia?
AdverTsingAcTvity–CriTcalviewing
ACTIVITY:CriKcalViewing
• ThinkaboutthelanguageintheadverTsements.
• AskstudentstofindadjecTvesthatdescribetheproductorservice
beingadverTsed.
• Istherea“tesTmonial”?
• Askstudentstowritedownvocabularywordsthepersonusesto
describetheproduct.
• Askstudentstocreatetheirownadforadifferentproductusingsomeofthesamelanguage.
AdverTsing–ForumarTcle2
AdverTsingAcTvity:AdbustersACTIVITY:Adbusters
SeethearKcleinEnglishTeachingForumfor
instrucKonsonagreatmulK-skillsacademicwriKng
projecttoaddressissuesinadverKsementswith
advancedwriKngstudents.
2.EvaluaTnginformaTonsources
Ifweseeanewsstoryorsomethingonthe
internet,howcanweknowifitistrustworthy?
MediaBias:JudgingCredibility
MediaBias:Balance–scalesofjusTce
Balance-evenness
Social:TrusTnginternetsources1TRUSTINGINTERNETSOURCES
AdaptedfromcriteriafromRogerSevilla,ProjectLookSharp
AUTHORITY
• Whoistheauthororsponsorofthesite?
• Istheauthorqualifiedand/orreputable?Anexpert?Whatarethe
author’scredenTals?
• Istherean“About”page?
ACCURACY
• IstheinformaTonreliableanderror-free?
• Aretheretypographicalerrors,spellingmistakes,orbadgrammar?
• IstheinformaTonpartofalargerpublicaTon?
• CantheinformaTonbecrosscheckedwithareliablesource?
Social:TrusTnginternetsources2
AdaptedfromcriteriafromRogerSevilla,ProjectLookSharp
OBJECTIVITY
• DoestheinformaTonshowaminimumofbias?
• Isthepagedesignedtochangeyouropinion?
• IsthereastatementofthepurposesandobjecTvesofthesite?
• Aretherelinkstocommercialsitessellingproducts/services?
CURRENCY
• Isthereadateonthepage?Ifso,whenwasthelastupdate?
• Howcurrentarethelinks?Havesomeexpiredormoved?
COVERAGE
• Whattopicsarecovered?Howin-depthisthematerial?
TRUSTINGINTERNETSOURCES
3.IdenTfyingfalse,biased,orsensaTonalized
informaToninthemedia
• 1938–mostnewsandentertainment
fromradio
• TheWaroftheWorlds• Fromascience-ficKonnovel
• Radiodrama
• InvasionofEarthfromtheplanetMars
• Pretendedtoberealnews
MediaBias:WaroftheWorldsNY
Timesheadline
MediaBias:AcTvity:TrainYourBrain
toSpotFakeNews
ACTIVITY:Trainyourbraintospotfalsenews
adaptedfromtheNewsLiteracyProject
Double-checkthesource
• Checkthewebsiteaddress
BeawareofyourreacTon
• Falsenewsstoriestrytoprovokeastrongresponse
Watchfor“redflags”
• ExcessivepunctuaTon??!?!!?orALLCAPITALLETTERS?
• Lookatwell-knownfact-checkingsites,suchasFactCheck.org,
Snopes.comandPoliTFact.com
Tabloidheadlines
• Manexplodesonbeach!!!
• Womangivesbirthwhileskydiving!!!
Social:AcTvityclickbaitACTIVITY:“Bewareofredflags”
• Someheadlinesonthewebconsistofexaggerated
expressionsdesignedtograbyouraaenTon
• TheseheadlineslookinteresTng,buttheyusuallyaretryingtogetreaderstoclickonthemtoshowthemadverTsements
• Don’tletyourstudentswastetheirTme!
Social:AcTvityclickbaitACTIVITY:“Bewareofredflags”
1. Handoutthelistofcommonexaggeratedheadlinesonthe
nextslide.
SocialAcTvity:Commonclickbait
expressions
COMMONEXAGGERATEDHEADLINES
• Youwon'tbelievethis...
• This_______willchangeyourlife
• Withthisoneweirdtrick...
• ...youwon'tbelievewhathappensnext.
• 17secrets_______don'twantyoutoknow
• Lose15kgin3monthswiththisnaturalproduct
• Thehotnew_______everyoneistalkingabout
Social:AcTvityclickbaitACTIVITY:“Bewareofredflags”
1. Handoutthelistofcommonexaggeratedheadlinesonthe
nextslide.
2. Reviewvocabularywordsintheheadlines.
3. Asktheclasstocompletethemissingpartsoftheheadlines.
4. Discuss:WhocameupwiththemostinteresTngheadline?
5. TalkwithyourstudentsaboutthetechniquesthatadverTsersusetogettheiraaenTon.
Producing:involvingtheclass
PART4:Producingmediainyourclassroom
PollquesKon:StudentmediacreaKon
Producing:wriTng
WriKngprojects
Producing:publishingstudentwork
ProducingTVnewsshow-TigerTV
MediaproducKonacKviKes:threeexamples
1. Studentswriteblogsaboutmovies(Chile)
2. StudentsmaketheirownTVcommercial
3. StudentswriteentriesfortheonlineencyclopediaWikipedia(Japan)
StudentmediaproducTonexample:
BlogsaboutmoviesfromChile
• University-levelfilmandliteratureclass
• Inpairsorsmallgroups,studentschoseamovie
andwroteblogpostsaboutit;thenthey
respondedtootherstudents’posts
• Focusedonlistening,speaking,reading,wriTng,andvocabularyskillsaswellascriTcalthinking
andanalysis
MiriamSalazarVélar
ChileanMovieBlog
example1
ChileanMovieBlog
example2
ChileanMovieBlog
example3
ChileanMovieBlog
example4
ChileanMovieBlog
example5
ChileanMovieBlog
example6
ChileanMovie
Blogexample7
Producing:AcTvityAdverTsements-
whitetowel1
ACTIVITY:MakeaTVCommercial
AdaptedfromProjectLookSharp
1. Dividetheclassintosmallgroups.
2. ExplainthateachgroupwilldesignaTVcommercialtosell
awhitetowel.They'llneedtodecide:
• anamefortheirproduct
• whatcharacterswillbeinthecommercial
• whatthebackgroundandsenngwillbelike
• howthestorywilltakeplace
• whatthevoiceoverwillsay
• whatkindofmusicwillbeplayinginthebackground,andsoon…
Producing:AcTvityAdverTsements-
whitetowel33. Explain,however,thateachgroupwillbedesigningtheir
commercialforadifferenttargetaudience.
• Donotannounceeachgroup’stargetaudiencealoud.
• Writeitdownortelleachgroupquietly.
4. GivestudentsTmetowriteandplantheircommercialsand
torehearsethem.
Producing:AcTvityAdverTsements-
whitetowel3
5. Askeachgrouptoactouttheircommercialfortheclass.
Haveeachgroupstartbygivingthenameoftheirproduct,
butnottheirtargetaudience.
• AlternaTve:Assignstudentstomakevideosofthecommercialsand
showtheminclass.
6. Whenthegroupisfinished,havetheotherstudentsguess
thetargetaudience,givingevidencefromthecommercial.
Producing:AcTvityAdverTsements-
whitetowel2
Targetaudiencesthatworkwellare:
• adultwomen
• adultmen
• collegestudents(couldbeseparategroupsformalesandfemales)
• teens• youngchildren
Foralargeclass,assignthesametargetaudiencetomorethan
onegroup;seehowsimilarordifferentthecommercialsare.
Producing:AcTvityAdverTsements-
whitetowel3Insteadofawhitetowel,whatisanothersimpleproduct
thatyoucoulduseforthecommericalinthisacTvity?
TheobjectneedstobesomethingwithmulTpleusesthat
couldbeusedbydifferentaudiences.
Typeyouranswersinthechatbox.
• agreatplacetohidefromyourfriends
• warmsyouupwhen
youfeelcold
• protectsyouwhenyoudon’twanttotalkto
anyone
Producing:AcTvityAdverTsements-
whitetowel3Nowyoutry!
Whatmightbesomeexpressionsyouwoulduseifyou
weretryingtosellthewhitetoweltomothers?
Whatabouttoautomechanics?
StudentmediaproducTonexample:
WikipediaentriesfromJapan
• University-levelacademicwriTngclass
• StudentsstudiedandthenwroteentriesfortheonlineencyclopediaWikipedia
• Thishelpedstudentsanalyzemediasources,
researchtopics,andthenwriteencyclopediaentriesJenniferLouiseTeetor
StudentmediaproducTonexample:
WikipediaentriesfromJapan
• StudentsstudiedthestructureofaWikipediaarTclethat
hadbeenidenTfiedaswell-wriaen
• Theyanalyzedreferencesfromavarietyofsources
• Theycomparedthewell-wriaenarTcleswith“arTcles
needingaaenTon”
• Thentheychosetopics,wrotedraqs,receivedfeedbackfrompeersandteacher,publishedarTclesonWikipedia,
andreceivedfeedbackfromWikipediaeditors
• HelpedthemdevelopconfidenceintheirwriTngabiliTes
Wrapup:Thanks
Thankyou!!!
Twiler:@joemcveigh
SpecialThanks
Specialthanks!!!
Wrapup:SeeyouontheNing
See you on the Ning!
hap://americanenglishwebinars.com
Wrapup:FacebookLiveeventJoinusforaliveconversaTonaboutmedialiteracy
Wednesday,October11,2017
9:00a.m.EDT;1:00p.m.UTC
haps://www.facebook.com/
AmericanEnglishatState/
Wrapup:Bibliography
Bibliography
• Grigoryan,A.&King,J.M.(2008).AdbusTng:CriTcalmedialiteracyinamulT-skillsacademic
wriTnglesson.EnglishTeachingForum,46(4)pp.2–8.• Hart,M.(2008).Medialiteracygrades7–8.Westminster,CA:TeacherCreatedResources,
Inc.
• Hobbs,R.&Moore,D.C.(2013).Discoveringmedialiteracy:Teachingdigitalmediaandpopularcultureinelementaryschool.ThousandOaks,CA:Corwin.
• Poaer,W.J.(2016).Medialiteracy(8thed.).ThousandOaks,CA:Sage.• Teeter,J.L.(2016).UsingWikipediatomakeEnglishacademicwriTngmeaningfulfor
undergraduates.InP.Clements,A.Krause,&H.Brown(Eds.).Focusonthelearner.Tokyo:JALT
Usefulwebsites
• CenterforMediaLiteracy:www.medialit.org/reading-room/reading-room-arTcle-index
• ProjectLookSharp:www.projectlooksharp.org
• TheNewsLiteracyProject:www.thenewsliteracyproject.org
Youcanprintacopyofthisbibliography.Lookfor“Bibliography”intheWebinar7.3secTonofthe
AmericanEnglishWebinarsNingsite.
Photocredits
• Thankstothephotographerswhopermiaedtheirworktobeusedunder
aCreaTveCommonsAaribuTonLicense.Youcanfindthesourceofeach
picturecrediteddirectlyontherelevantslide;detailedinformaTonis
availableonthenextslideandontheNingresourcepage.
– AllphotosusedunderaCCBYlicense.Allphotosmodifiedbyconversionto16x9
dimensions.AllphotosmodifiedbyprintedaaribuTondirectlyonphoto.Somephotos
modifiedbytheaddiitonofprogram-relatedtextoverlaidontopofthem.
• OtherphotosarefromaaribuTon-freesitessuchasPixabay,andvarious
open-sourcestockphotositessuchasHubspotandSplitshire.
Photocredits
DESCRIPTION SOURCE PHOTOGRAPHER URL
Manandwomanholding
newspapers Flickr emdot haps://www.flickr.com/photos/emdot/4368467
Beardedmanreading Flickr UlisseAlbiaT haps://www.flickr.com/photos/cyberuly/3240991428/
WomaninjeanswriTnginjournal Pixabay Stocksnap haps://pixabay.com/en/wriTng-writer-notes-pen-notebook-923882
InformaTonliteracy Flickr SergeMelki haps://www.flickr.com/photos/sergemelki/3440328630
Movietheater Flickr KennethLu haps://www.flickr.com/photos/toasty/1125019024
Manwithmagnifyingglass Flickr CaseyFleser haps://www.flickr.com/photos/somegeekintn/3709203268
Newspaperbeingreadbywoman Flickr ManeceDavid haps://www.flickr.com/photos/136801608@N08/23106362469/
Manreadingbooknearsubway Flickr JensSchoaKnudsen haps://www.flickr.com/photos/pamhule/4572715888
Cellphoneatsunset Lifeofpix JordanMcQueen hap://www.lifeofpix.com/photo/repeTTon/
Socialmediawoodendolls Flickr JDHancock haps://www.flickr.com/photos/jdhancock/6023780563
Socialmediamixer Flickr AlanO'Rourke haps://www.flickr.com/photos/toddle_email_newsleaers/16951422677/
CellphoneplusTV Flickr LoreVanCaenegem haps://www.flickr.com/photos/143911192@N02/31535468625/
Babywithcellphone Flickr futurestreet haps://www.flickr.com/photos/futurestreet/3334257292
Scalesbalancing Flickr ProcsilasMoscas haps://www.flickr.com/photos/procsilas/1283513775
Buildingsbytheseapanorama Flickr MikePhotoArt haps://www.flickr.com/photos/mikephotoart/12383682045
OrsonWellsspeakstoreporters
Wikimedia
Commons AcmeNewsPhotos haps://commons.wikimedia.org/wiki/File:Orson_Welles_War_of_the_Worlds_1938.jpg
Childreninclassroom
Wikimedia
Commons McKaySavage haps://commons.wikimedia.org/wiki/File:Tamil_Nadu_school_kids.jpg
Blankpaperandyellowpencil Flickr quacktaculous haps://www.flickr.com/photos/quacktaculous/3143079032
PublishingreflecTons Flickr Enokson haps://www.flickr.com/photos/vblibrary/4384436153
Childwrappedintowel Flickr STanDananbarger haps://www.flickr.com/photos/sTand/978030545
Floweragainstbluesky Flickr JoanneQEscober haps://www.flickr.com/photos/tacitrequiem/2970523639
Femalerocksinger Flickr DavidSkinner
Blurredwomanholdingcamera Flickr negaTvespace
Womenwithcellphones Flickr VascodeBondtMoysen