By – Anubhav BhushanOperations & Quality Assurance Head – Bihar

9608617288

Selection of Block, Gram Panchayat and villages

• Potential of target group in the area - BPL, ST, SC, Women, Minorities

• Education, age group status • Overall thinking of society to send girl candidates for training

and Job • Transportation facility from villages to center (not more than

Rs.20-25) and the availability time.• Internet connectivity • Social & Political status environment of the area • Primary Interest of the candidates for job• Institutions (educational and technical) in the area • Competitors in the area in the same sectors• Industries in the area • Average Salary expectations on entry level job• Need realization in the people of this kind of program

Mobilization: Strategy• Take District/ Block officer in loop and reporting to SRLMs and local officials • Involve women SHGs in Mobilisation, Tracking, girl participation, placement • Identify the villages, GP and Blocks which has the potential• Collect the secondary data and map of villages • Do mobilization planning based on time and TG

– Villages to be covered within the time frame – Creation of Teams with specified time line and nos responsibility – Reaching to maximum TG with in short time (innovation)• Consider the family status as important factor in discussion • Discuss the village/ family problems with the TG• Sought the solution and roadmap of it, why they are not adopting if they

were aware of the solution• Bring them to a conclusion that doing job for earning is essential and than

introduced the road path of skilled job and future growth • Motivate the candidate to do hard work and importance of patience • Meet with the parents of the candidates• Motivate them to come to the center with their docs for the admission

Mobilization Strategy

Field camping Leaflets

Door to door campaignWomen mobilization

Mobilization: Strategy contd…• Each team to ensure to reach at least 20 to 25 candidates

(TG) in a day time and conversion rate must not be less 75 per cent

• Go to the village at the time when there is a high chance of interaction with TG (early morning/ late evening (nights))

• You may use different ways of mobilization to gather people Village meeting Door to door meeting Mohalla sabha Help of local PRI/ Influence person Mike set, pamphlet distribution, banners, school

students march etc. • But the communication during meetings must revolve

around the family need, lack of money to fulfill need, growth possibilities through entry level job and the possible help an individual can do after getting skilled job

Counseling: Entry gating Strategy• Before counseling you must visit the home of the candidate

and understand his financial and family status• Collect the documents required for admission • Start with the normal discussion (like, dislike, family

members, education, reason for education drop, achievements, failures) to understand his behavior

• Administer him/ her Empower profiler• See score and determine his category• Share the course details and future growth possibilities • Understand his interest and counsel based on the discussion • Clearly share the challenges of training (discipline,

attendance, tests success) and Job (low salary, tough survival, no saving, home sickness etc)

• Meet with the parent and get their consent on admission for job

Remember

Do not take admission just to achieve the nos even if the candidate’s behavior interest and intention is not felt good

Do not consider the doubtful candidates till you are not sure of mold, convert in the 2 months time

Admission of Trainees• The candidate must have proper docs required

(state resident, BPL, age 18-35, educational certificates, ID proof and ration card)

• Share the challenges in the training and job once again and try to understand his behavior, interest and intent. Consider only when you are sure

• Get the admission form filled with supporting docs • Complete the parent counseling and take consent • Allot domain to the candidate • Take admission of at least 35-40 good candidates

(to manage nos during freezing period)