Emailvision emailmarketing avanzato.pdf
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Transcript of Emailvision emailmarketing avanzato.pdf
![Page 1: Emailvision emailmarketing avanzato.pdf](https://reader035.fdocument.pub/reader035/viewer/2022062405/5580ed5cd8b42aec5a8b50f9/html5/thumbnails/1.jpg)
The Global SaaS Leader in Email & Social Marketing
Ing. Sebastiano Cappa – Product Sales Manager18 febbraio 2011
Emailmarketing avanzato
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Kick Off Professional Services 2011
● Chi é Emailvision ?
● Cosa ci differenzia dai concorrenti ?
● Qual’é la vera novità del settore ?
● Demo live
Agenda
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1.Chi é Emailvision ?
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Kick Off Professional Services 2011
SaaS Software house per la gestione di campagne di e-mail/social marketing
Fondata nel 1999
Circa 500 dipendenti
20 uffici in più di 18 paesi
Circa 3.000 clienti esistenti
Invio di 5 miliardi di messaggi e-mail al mese
Ricavi di 42 milioni di euro per l'anno fiscale 2010, vale a dire un aumento del 46% rispetto all'anno fiscale 2009
Classificazione come leader tecnologico secondo:
Chi é Emailvision
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Presenza sul territorio
USA
Europe
China
Brazil
Europe
NEW
NEW
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2.Cosa ci distingue ?
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4 aspetti che ci differenziano
Consulenza locale
Innovazione (100)
Approccio globale (20)
Performances e sicurezza
7
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2.a: Un team dedicato
CONSULENZA LOCALE
1
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Kick Off Professional Services 2011
Un team dedicato
Molte aziende affermano che il loro cliente è il numero 1,
ma la maggior parte di esse non effettua l'investimento necessario che consente al loro partner
di aiutare I suoi utenti finaliOgni parters di Emailvision ha a disposizione un Account Manager locale
dedicato e minimo 2 Production Executives dedicati.
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Assistenza totale
Servizi gestiti
Servizi strategici
Il servizio di assistenza internazionale 24x7 include: Livello 1 - servizio di assistenza locale con meeting regolari presso la
sede del partner Livello 2 - servizio di assistenza presso la sede italiana di Emailvision Livello3 - servizio di assistenza tecnica 24x7 al telefono la sede “new
generation” di Emailvision
Server application
Livello 3 – Supporto tecnico
Server database Sistema
Livello 3 – Supporto sul prodotto Livello 3 – Supporto sui plugin
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Kick Off Professional Services 2011
Un team dedicato
Servizi Emailvision: Formazione Consulenza strategica Consulenza tecnica Consulenza prodotto Consulenza creativa Consulenza D&D Consulenza legale
Con un team dedicato al monitoraggio delle e-mail e all'ottimizzazione delle consegne
Configurazione e
integrazione
Servizi gestiti
Servizi strategici
Servizi creativi
FORMAZIONE
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2.b: Esperienza su progetti importanti
APPROCCIO GLOBALE
2
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Perché abbiamo avuto 100 nuovi partners ogni mese nel 2010 ?
13
Presenza sul territorio
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Kick Off Professional Services 2011
2010
INIZIO COLLABORAZIONEQ1 2010 / Q1 2013
S2 /14S2 / 13S1 / 13S2 / 12S1 / 12S2 / 11S2 / 10 S1 / 11 S1 /14 2015
2015S1 / 10
UPGRADE COLLABORAZIONEAGOSTO 2010 / AGOSTO 2015
+30 mesi+115 % volumetria
Il 60% dei partner fa un upgrade nei primi 6 mesi?
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Kick Off Professional Services 2011
Progetti complessi con realizzazioni semplici
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2.c: Innovazione
LEADERSHIPIN AUTOMAZIONE
3
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Kick Off Professional Services 2011
Piattaforma autoadattativa
• ROI• Personalizzazion
e• Automatizzazio
ne
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Kick Off Professional Services 2011
Condivisione sui social network + azione virale
• ROI• Virale• Automatizzazio
ne
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Kick Off Professional Services 2011
Cicli di vita automatizzati
• ROI• Personalizzazione• Automatizzazion
e
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Kick Off Professional Services 2011
Database relazionale - Datamart
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Kick Off Professional Services 2011
Datamart – un esempio
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Registrazione su facebook (gratis per i partners)
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2.d: Performances e sicurezza
MIGLIOREPIATTAFORMA
4
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Kick Off Professional Services 201124
• Consegna≈ 98%
• Cancellazioni < 0,1 %• Reclami < 0,01 %
Un esempio per tutti: Opodo
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Kick Off Professional Services 201125
Architettura scalabile, ridondante, robusta e sicura
Clienti di Emailvision
Infrastruttura Backbone
Meta Data layer
Business Logic layer
DBLayer
POD1
Meta Data layer
Business Logic layer
DBLayer
POD2
Meta Data layer
Business Logic layer
DBLayer
PODn
Shared Engine Tier
Outbound Mail Transfer Agent
Equinix Data Center
Meta Data layer
Business Logic layer
DBLayer
POD1
Meta Data layer
Business Logic layer
DBLayer
POD2
Meta Data layer
Business Logic layer
DBLayer
PODn
Shared Engine Tier
Outbound Mail Transfer Agents
Telecity Data Center
Cliente finale
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Kick Off Professional Services 2011
Ecosistema Emailvision
Os e applicazione
Deliverability
Database
Comunicazioni
Hardware
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Kick Off Professional Services 2011
Ecosistema Emailvision
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ADP: workflow automatizzati
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Kick Off Professional Services 201129
Tutto sempre sotto controllo
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2.e: Integrazioni
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Kick Off Professional Services 2011
Integrationi
● Campaign Commander™ Integrations● CRM● SFA● ERP● Analytics● Ecommerce platforms● CMS
● Dealer Applications● Example: Mercedes
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Kick Off Professional Services 2011
Applicazioni “dealer”
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2.f: Servizi creativi
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Kick Off Professional Services 2011
Template
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Kick Off Professional Services 2011
Landing page
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Kick Off Professional Services 2011
Moduli virali e sociali
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Kick Off Professional Services 2011
Gestione preferenze
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Kick Off Professional Services 2011
Pagine e applicazioni sui social networks
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Qual’é la vera novità del settore?
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Now you can have it allGlobal. Local. Social.
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Principali vantaggi del social marketing
Pianificazione chiara ed unificata dei principali social media channels
Aumento e consolidamento delle communities
Possibilità di reazione automatica alle esigenze dei clienti finali
Individuazione automatica degli user più influenti nel settore
Analisi approfondita dei risultati anche in rapporto agli obiettivi
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Le nuove possibilità
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Cosa sta succedendo?
Le modalità di creazione di ROI sono cambiate
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And…
La maggior parte delle società europee inizia oggi ad intravedere le vere potenzialità dei social media
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Email & Social Relationship Marketing
EMAIL SUBSCRIBERS
+
FANS
+
FOLLOWERS
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Social Campaigns Management Platform
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Piattaforme professionali di social marketing
Creare
Distriuire
Interazioni
Analisi
Ottimizzazione
Marketing Campaign
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Dashboard
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Creazione di una campagna social
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Plus: Branded URLs & application names
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Moduli di registrazione su facebook
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Social Branded Landing Pages
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Branded Frames
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Social Data Mash-Up Websites
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Campaign Report
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YouTube Reports
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Clicks Map
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Twitter Mentions
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Identify your Influencers
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Channel Performance
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Activity, Engagement & Value
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Report automatici by email
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Custom widgets per tweets in tempo reale
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Esempi di use cases
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Alcuni partner nel social marketing
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Alcuni partner nel social marketing
« Objective Marketer is to social media marketing what Campaign Commander is to email marketing »
- Boris Darlet, Multimedia Marketing Manager France 24.
« Objective Marketer helps me organize and monitor my social media campaigns in a much more productive way »
- Yoann Le Berrigaud, e-Commerce Director – Mathon.fr
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Pionneering Technology
Passionate
Entrepreneurial
Client Focused