Email Marketing May 2011
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Email Marketing, a copy of the presentation delivered by Matt Horsup, Itineris from the CIM Peterborough, Digital Marketing Boot Camp held on 25th May 2011 at Perkins Innovation Centre
Transcript of Email Marketing May 2011
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Awards
Content Management System Email Marketing Event Management
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Customer Acquisition
Cross / UpSelling
Customer Retention
Brand Building
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ALT TAG
ALT TAGS
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1. ISP Spam Filter
2. Company Spam Filter
3. Email client Spam Filter
4. Human Spam Filter
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Type of Company Open Rate Click Rate Soft Bounce Rate
Hard Bounce Rate Abuse Complaint Rate
Unsubscribe Rate
Agriculture and Food Services
23.94% 4.85% 0.97% 2.06% 0.10% 0.38%
Arts and Artists 17.53% 3.54% 1.58% 2.54% 0.08% 0.25%
Beauty and Personal Care 14.94% 2.65% 0.71% 1.54% 0.09% 0.28%
Business and Finance 15.47% 2.77% 2.10% 1.57% 0.04% 0.21%
Computers and Electronics
15.51% 2.97% 1.12% 1.71% 0.08% 0.30%
Construction 28.70% 8.01% 4.51% 5.81% 0.11% 0.35%
Consulting 16.32% 3.30% 2.50% 2.39% 0.03% 0.25%
Creative Services/Agency 24.64% 3.08% 1.34% 2.05% 0.06% 0.25%
eCommerce 14.98% 3.36% 0.74% 0.88% 0.08% 0.25%
Education and Training 16.64% 3.41% 1.42% 2.09% 0.06% 0.20%
Entertainment and Events 16.09% 2.98% 0.85% 1.55% 0.08% 0.19%
Government 25.66% 5.37% 0.86% 0.89% 0.04% 0.20%
Health and Fitness 20.96% 5.73% 3.14% 6.30% 0.06% 0.30%
Hobbies 18.45% 4.33% 1.13% 2.08% 0.12% 0.40%
Home and Garden 28.20% 4.38% 2.93% 2.68% 0.02% 0.41%
Insurance 20.91% 3.03% 2.37% 4.15% 0.10% 0.30%
Legal 17.34% 2.49% 0.79% 0.89% 0.02% 0.12%
Marketing and Advertising 18.79% 4.13% 1.39% 2.50% 0.08% 0.23%
Campaigns Sent % Opens % Click Thru Website Conversion 20%
Email A 5,000 40% = 2000 5% = 100 20 Purchases
Email B 5,000 12% = 600 1% = 6 1.2 Purchases
Campaigns Sent % Opens % Click Thru Website Conversion 20%
Email C 5,000 40% = 2000 4% = 80 16 Purchases
Email D 5,000 40% = 2000 18% = 360 72 Purchases
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