Streamlining Client

Communications

http://feedsy.info/

Steve HolmesSales and Marketing

http://feedsy.info/http://shmarketingdesign.com/http://shmarketingdesign.com/

http://shmarketingdesign.com/

Agenda

Why: Big strategyGoal: Digital presence & client marketing How: Tools, tips and takeaways

Know, Like & TrustYour Brand

Personal^

What makes a good

website? Must be mobile responsive Conveying who you are It's not about about what you know or your qualifications Video can turn 4-10secs into 5 minutes A quality news page will drive interest 98% of web traffic will go to

"About Us" make it about them

Mobile data traffic to grow by 300% globally by 2017 led by video & web use

Source Strategy Analytics

Post once

Web traffic & leads

Publish to many

News web pageContent (from Feedsy, FeedsyWrite and/or you)

Email

Social

AppsPrint

SUBSCRIBE

Subscribe

yoursite.com.au

Website

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Why Feedsy?

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Publishing content to

achieve goals

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84% of mobile users take their phones wherever they go1

59% of Australians read news on their smartphones2

Over 50% of online time is spent reading or sharing

content3

1 Telstra Smartphone and Tablet Index, 20142 Reuter Institute Digital News Report, 20153 Nielson Netview, 2010. How people spend their time online (Go-Gulf), 2012

Content puts brands into people’s hands:

fish where the fish are

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Your Goals?

Attraction (brand awareness) Conversion (right time, right place) Retention (develop relationships) Extension (add to your offer) Referrals (word-of-mouth)

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Current issues or barriers?

Content (struggling for ideas) Publishing (sending is a pain) Design (especially on mobiles) Time (lack of resources/time) Compliance (eg spam, privacy)

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How is your content received or discovered?

Email (subscribed or shared) App (downloaded) Facebook (shared by you or peer) LinkedIn (shared by you or peer) Twitter (shared by you or peer) Google search (related subject) Online news (promoted story) Post (printed and mailed)

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What is Feedsy?

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Automation Tools (with Content)

http://feedsy.info/

Your own content

by you

Super easy (all you need is a title, image, text and a category)

Unlimited (add as much as you want) Design (looks awesome on

any device - even paper) Publishing (Feedsy does it for you)

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Group content

by Elders Dealer can add (any time) Advisers with Feedsy receive

Elders content in their own brand automatically

(& can publish via their Feedsy channels) Advisers with out Feedsy by email

(monthly)

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Licensed content

by Feedsy

Credible sources (licensed news1) 10 articles (per week)2

Posted and scheduled (Feedsy) You can review (email reminders3) Add your own (any time) Social media share (links to you)

1 Categories include finance, business, lifestyle, travel, technology, world, entertainment and sport.

2 FeedsyLite supplies only 1 per week (optional).3 Weekly and monthly alerts to review or add stories.

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Feedsy Content

1-15 articles per week

Adviser Content

Any time

Elders Content

Any time

AdviserFeedsyWeb

EldersFeedsyWeb

Adviser's Clients & Prospects

Daily/Weekly/Monthly

To Adviser Inboxes

Monthly

FeedsyGroup

Advisers

EldersGroup

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News web pages

by FeedsyWeb

Branded (Logo, colours) Design (mobile responsive) Hosting (included) URL (news.yourdomain.com.au) Calls to action (contact,

subscribe or download app) Linked (to main website)

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Stay Informed

Receive regular

news and views to

keep up-to-date

( OLDER J

SUBSCRIBE

Disclosure and Disclaimer

Privacy Policy

Website by Feedsy

[ __ c _o_N_TA_c_T __ ]

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General Advice Warning: General advice warning The information displayed on this communication is a summary only and should not be construed as investment advice or securities recommendations. It is prepared for general information and not having regard to any particular persons investment objectives, financial situation or needs. No

recommendation (express or implied) or other information should be acted on without obtaining professional advice. You are encouraged to consult a financial planner before making any decision as to how appropriate this information is to your objectives, financial situation and needs. Also, before making a decision, you should consider the relevant

Product Disclosure Statement available from your financial planner. This website is for Australian residents only.

PDF eNewsletters are evil!

Email newsletter

by FeedsyMail

Auto sent (once a month) Auto generated (from content

on news website) Design (mobile responsive) Branded (Logo, colours, message) Personalised (contact name) Subscribers (analytics included) Manual emails (add-on extra)

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Marketing AutomationSpend less time on marketing1. Used by over 60% ‘Best-in-Class’ businesses

2. Used by 49% of companies

3. Over 60% outsource all or part of automation

4. Used for customer aquisition (69%) and retention (50%)

5. From multi-channel content marketing to sales funnel marketing

http://www.emailmonday.com/marketing-automation-statistics-overview

2

News apps

by FeedsyApps

Push notifications (weekly) Auto content (from news website) Branded (home screen icon,

splashscreen, logo, colours) Android & Apple (including iPad) Bookmarks (to read later) Resources (optional useful links) Business info (eg Contact, About us)

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Printed paper news

by FeedsyPrint

Select content (any number of news website stories in any order)

Create on demand (super easy) Branded (from news website logo,

colours, contact details, etc) Title (eg Newsletter, Fact Sheet) Subtitle (eg July 2016, John Smith) PDFs (for print outs)

See these stories and more at receive-test.feedsynews.com

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xPert Professionalsxpertprofessionals.comcontact@xpertprofessionals.com(08) 8277 2342

But the 19-year-old could say it was all worth it on herreturn to Toowoomba in a hero’s homecoming.

“It’s something I’ve dreamt about since I was abouteight years old,” she said on arriving home on Tuesdaymorning.

“That one day I was going to climb Mount Everest.”

The Queenslander can now sit down to gatherthoughts of determination, self-doubt, apprehensionand ultimately elation after completing the record-breaking expedition on May 21.

That afternoon in Nepal, in her third attempt at thesummit in as many years, Ms Azar broke the mark heldsince 2005 by then 21-year-old Rex Pemberton.

A book describing her expeditions, which began as aneight-year-old at Kokoda, is set to be launched inSeptember.

After being blessed with far better weather than 2014and 2015, the mountaineer said the toughest part ofher quest was a long, hard day of trekking betweenbase camp and camp two before her tilt at the summit.

That’s where she suffered from most self-doubt.

“There’s a lot of moments where, honestly, you think‘I’ve just got to get through the next 10 steps’,” MsAzar said.

“It’s completely mental … you just break it down intosmaller pieces.”

She now has plans to complete the seven summits –the highest peaks on each continent – as well asanother Everest tilt and also leading Kokoda treks inthe footsteps of her adventurer father Glenn.

The pair has even discussed completing a father-daughter Everest expedition.

“One half of us is keen and clearly capable,” Mr Azarsaid.

“The other half is not so sure yet.”

Ms Azar left a photograph of her 12-year-old brotherChristian, who has autism, on Everest’s peak and saidshe spent a large part of her 20 minutes on the summitreflecting on all of her preparation.

“I think it just makes it that much more special whenyou’re up there,” she said.

Ms Azar recalled passing Melbourne’s Maria Strydom,who died from altitude sickness, on her descent butonly later realising who she was.

“It was difficult,” she said, adding that there were nosigns Dr Strydom was in trouble.“You always think in hindsight – even though at thatpoint it wasn’t too much of an issue – could we havedone something, given her oxygen or tried to get herdown to camp two for a rescue.”

Large miners such as BHP Billiton, Rio Tinto andFortescue are among the lowest cost producers, andcan easily navigate a low-price environment, albeit withsqueezed profit margins.

But a further slump in prices could drive strugglinghigher-cost junior miners like Atlas Iron and BC Iron,out of the market. Both companies have been forcedto suspend operations partially, as they struggle to turnaround businesses amid the plunge in prices.

IKEA gearing up for Aust expansion

By Petrina Berry(Australian Associated Press)

Swedish behemoth IKEA has flagged the rollout ofmore stores and an online presence in Australia as itprepares to build one of the country’s biggest furnituredistribution centres.

The retailer has announced it will build a 70,000 squaremetre supply and logistics centre in Marsden Park inSydney’s west.

IKEA says it will be the largest logistics centre of itskind in Australia for a furnishing retailer, and will playan important role in the expansion of its store networkand pickup points.

The retail giant declined to reveal how many stores andwhere it plans to roll out in Australia.

It is also expected to launch an ecommerce store inAustralia by the end of the calendar year and a globalsite within the next two years.

“Over the next few years, we want to create moreopportunities for IKEA customers to access the brandin different ways and in new locations,” IKEA Australia

country manager David Hood said.

The new distribution centre will replace the company’sexisting distribution centre at Moorebank.

IKEA said the new centre will provide an additional 50jobs, employing than 150 workers in total.

There are eight IKEA stores in Australia, including oneowned by a franchisee, and a ninth is set to open inNorth Lakes, north of Brisbane, by the end of 2016.

The North Lakes store will be Queensland’s secondIKEA, adding to the existing location at Logan, south ofBrisbane.

IKEA said its new distribution centre will enable it tosupply a greater range and volume of furniture and alsoprovide pick up and delivery services.

It will be powered by 4,000 solar panels, harvest up to500,000 litres of rainwater and have translucent roofsheeting with sensors to turn lights off when naturallighting levels are bright enough, as part of thecompany’s commitment to sustainability.

The IKEA Group has 315 stores in 27 countries and afurther 40 plus stores run by franchisees.

‘It’s all mental’: Qld Everest climber

By Jamie McKinnell(Australian Associated Press)

It’s a chapter Australia’s youngest Everest climber,Alyssa Azar, has been waiting to write for more than adecade.

It’s also third time lucky after dicing with death amidearthquakes and avalanches each autumn since shewas 17.

Newsletter June 2016

Iron ore price threat looms forbudget

Prashant Mehra(Australian Associated Press)

A forecast slump in iron ore prices is set to deliveranother blow to already-strained federal governmentfinances, with analysts warning a recent uptick inpricing will soon be wiped out.

National Australia Bank said on Wednesday it expectsiron ore prices to slip back to $US40 a tonne from2017 onwards, becoming the latest in a lineup ofgloomy forecasts for Australia’s biggest export earner.

NAB economist Gerard Burg said the short-termincrease in steel prices and profit margins this yearshould not overshadow the long-term challenges inChina’s steel industry, which has an overcapacity of300 million tonnes.

“Expectations that China’s steel consumption willcontinue to decline in coming years will be a majorconstraint for iron ore demand, while sub-trendeconomic growth elsewhere provides little opportunityfor China’s declines to be offset,” he said in a researchnote.

In the May federal budget, the Turnbull governmentboosted its iron ore price forecast for 2016/17 to

$US55 a tonne, up from its previous estimate of $US39a tonne.

Lower prices will put a big dent in revenues for thefederal government, which is already struggling with aforecast deficit of $37.1 billion in 2016/17.

The government’s own budget papers state that every$US10 a tonne change in the iron ore price will cause a$1.4 billion increase or decrease in tax receipts, and a$6 billion change in nominal GDP in 2016/17.

The impact in 2017/18 will be greater, with every$US10 a tonne change impacting tax receipts by $3.9billion and nominal GDP by $13.4 billion.

NAB’s forecast follows similarly bearish outlook byother analysts.

Earlier this week, Citigroup predicted iron ore priceswill average $US42 a tonne in 2017, and sink to $US38a tonne in 2018.

Goldman Sachs in May said iron ore prices areexpected to slip to $US38 a tonne in the final threemonths of 2016.

Iron ore surged to $US70 a tonne earlier this year,supported by stronger steel production in China amid astimulus by its government.

Prices have since eased as Beijing clamped down onspeculative trading and as stockpiles at Chinese portshave grown.

Currently iron ore still trades at $US52.54 a tonne,nearly 40 per cent higher from last year’s rock bottomof $US38 a tonne.

The uptick has raised hopes among investors ofunderlying strength in the iron ore market – similar tothe steadily improving crude oil prices – supported byhigher Chinese steel demand.

Analysts, however, have been quick to pour cold wateron the sentiment, with most expecting the pick up inChinese steel demand to wind down in the next fewmonths.

Lower prices will also hit the mining sector.

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Social sharingby you or us

Drive traffic (shares link back to you) Easy sharing (content from your

news website and apps by anybody at any time)

Free (when shared by you) FeedsySocial (if we share for you)

Share This

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0% 10% 20% 30% 40% 50% 60% 70%

15m14.7m

4m3.6m

3.1m2.8m

60k

Australian Social Media Users Total and % of Population

https://www.socialmedianews.com.au/social-media-statistics-australia-december-2016/

4m5m

Takeaways

U

1.Goal: Attact new leads?Start with content for to be more "social"

2.Goal: Client Retention?Start with content for client service

3.Channels?Survey clients then start with the easiest 1-3

4.Seek automation for content and distribution Book a demo with Feedsyhttp://feedsy.info/contact/

5.Some businesses need a website firsthttp://news.shmarketingdesign.com/elders-offer/

6.Use FeedsyWeb as your 1st website Included in any Feedsy package

Q?www.feedsy.info@FeedsyNews

0423 020 190steve@feedsy.info

http://feedsy.info/https://twitter.com/FeedsyNews

0423 020 190steve@feedsy.info

PricingElders receive 20% off the set-up fees below.

Feedsy 10 stories per week Add your own (unlimited) Up to 2,500 Mail Subscribers

1 Mail send per month1

PA C K A G E S E T- U P S U B S C R I P T I O N

App+Web $660 $143pm

Mail+Web $660 $143pm

App+Mail+Web+Print $1320 $253pm

FeedsyLite 1 story per week (optional) Add your own (unlimited) Up to 500 Mail Subscribers

1 Mail send per month

PA C K A G E S E T- U P S U B S C R I P T I O N

App+Web $660 $79pm

Mail+Web $660 $79pm

App+Mail+Web+Print $1320 $109pm

1 Up to 5 with FeedsyApps+Mail+Web+Print (only)

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