http://www.almasalla.travel

رزامش اىشزالد اىدخ اىذىخ قبثيخ ىالسرفبع سنب اس اىسفش: اىخغط اىسؼدخ

رمش ػجذ اىشز اىفذ اىزسذس اىشس ىيخغط " .... اىسيخ"اىشبض

اىدخ اىسؼدخ، أ رزامش اىشزالد اىذىخ قبثيخ ىالسرفبع، سنب قذ

.اىسدض اس اىسفش

أضر أ سفغ أسؼبس اىززامش اىذىخ ؼزذ ػي دسخخ اىسفش ػخ

اىسدض اىز جذأ اىسدصاد اىزشدؼخ ىذسخخ اىضبفخ، أسؼبس

رشدغ ػي اىسدض اىجنش ىاػذ اىسفش، ريب دسخزب األػبه األى،

.رزفبد أسؼبسب زست اىاػذ

أضبف اىفذ أ األسؼبس اىذىخ شخ، بك دسخبد أسؼبس زؼذدح ػي

مو سزيخ رجذأ األسؼبس اىزشدؼخ رز ثأسؼبس أػي سنب قذ

.اىسدض اس اىسفش، خبساد ثذ اىشمبة اىسبفش

أشبس اىفذ إى أ أسؼبس اىززامش ػي دسخخ اىضبفخ ىيشزالد اىذاخيخ

األقو ػبىب، ثسست رقبسش اىسزشبس اىخزص، ال رضاه ثؼذ

زمش أ .سفغ اىسؼش، ششا إى أ اىضبدح سزخ ىزسس اىخذبد

اىخغط اىسؼدخ ثذأد ف رغجق األسؼبس اىدذذح ىززامش اىشزالد اىذاخيخ

، رىل اػزجبسا اىدؼخ اىبض%10ثؼذ سفؼب ثسجخ

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سمبة ف زبىخ سنش 3ػدح سزيخ صش ىيغشا اىشبض ثؼذ رسشمب ثسجت بج

اىزدخ اى 647ػبدد سزيخ صش ىيغشا سق

اىشبض سبء اى اى صبىخ اىسفشثؼذ رسشمب ثذقبئق

سمبة ف زبىخ 3رىل ثسجت زبىخ اصػبج رسجت فب

سنش، ػيخ ارخز قبئذ اىشزيخ قشاسا ثبىؼدح إى ثاثخ

سازخ سمبة اىغبئشح، اىخشج ثصبىخ اىغبس زفبظب ػي

ر ارخبر اإلخشاءاد اىقبخ غ اىشمبة اىثالثخ،

دققخ 8:45ػبدد اىشزيخ اىزسشك ف اىسبػخ قذ

سبء ثؼذ رأخش سبػخ

http://www.almasalla.travel/

صشىيغشا رؤمذ رسو سزيزب غبس دث اى اىشبسقخ ىسء االزاه اىدخ

صشذ صذس سئه ثصشىيغشا ف ثب ى اى أ سزي

اىزد غبس اىقبشح اى غبس دث مبذ 902اىششمخ سق

قذ اقيؼذ صجبذ اى ف ػذب اىقشس فق خذاه اىزشغو ف

ظشا ىسء األزاه اىدخ ثغبس دث فقذ 5,45رب اىسبػخ

ر رسو اىشزيخ ىيجط ثغبس اىشبسقخ رىل ف رب اىسبػخ

.ثزقذ اىشبسقخ 11,30

زا قذ ر اسزؼبة خغ سمبة سزيخ اىؼدح غبس دث ػي

.سزيز اىششمخ اىقبدخ سبء اى

خذش ثبىزمش أ صشىيغشا رسش ثالس سزالد خخ إى غبس

-B777-300ERB737دث خاله عشاص اىجح

. A330-300االشثبص800

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اىذ رسزض أه غبس ف اىؼبى ؼزذ ػي اىغبقخ اىشسخ فقظ

زظش ف اىشس اىقييخ اىقجيخ أ صجر اىغبس اىذى ف ذخ

مرش ثالخ مشاال اىذخ أه غبس ف اىؼبى ؼزذ ػي اىغبقخ

.اىشسخ فقظ، د اىسبخخ إى صبدس عبقخ أخش

سز رضذ اىغبس ثشنو مبو ثبىنشثبء اىزدخ ثاسغخ خالب

.مشضئخ اىغبقخ اىشسخ

ؼزجش زا األش إدبصا ػظب ىزا اىغبس اىز ؼذ أمجش ثشر صف

اىذى ف ذخ سبذ " ثىنف"اىشح اىقس اىدذذ ف غبس

.ثغشسجسؽ اىشسخ

إلزبج ز اىنخ اىنشثبء ر إشبء سغخ مبيخ ىزسو اىغبقخ

أىف خيخ 46اىشسخ إى مشثبء ثبىقشة اىغبس، رض

.أىف زش شثغ 182مشضئخ زششح ػي سبزخ

ثبالػزبد رذسدب ػي صبدس اىغبقخ 2013مب اىغبس قذ ثذأ ف ػب

اىجذيخ، اىفزشض أ ز االسزغبء ثشنو مي ػ اىغبقخ اىنشثبئخ

اىزقيذخ ف شش ب اىقجو، ىن اىسيغبد اىسيخ ال ر فصو

اىغبس ػ اىشجنخ اىنشثبئخ اىؼبخ ف اىذخ، خشخ أ رسو أب

ن فب اىغقس غبئب ثشنو سزش، ب زؼزس إزبج اىنخ اىنبفخ

.اىغبقخ اىنشضئخ

http://atwonline.com/

codesharesairberlinappeals German court ruling against Etihad

has appealed a German court‘s decision revoking the AirwaysEtihad

approval of 29 of its codeshare flights with airberlin. The notice of appeal was

filed Jan. 4 in the higher administrative court in Germany‘s Lüneburg.

raised German Ministry of Transportbased carrier said the-The Abu Dhabi

concerns on 29 of the codeshares last summer, based on lobbying by

Lufthansa. As a result, in November it approved the 29 codeshares only

through Jan. 15, 2016.

Last week, the Administrative Court of Braunschweig ruled the German

. codesharesairberlin-Etihad29 Ministry of Transport was entitled to reject the

The decision is effective from Jan. 16 through the end of the current IATA

winter schedule ending March 30, 2016.

Etihad president and CEO James Hogan said in a statement: ―With airberlin,

we are working to ensure that no traveler suffers as a result of this dispute,

and all bookings will be honored. We will fight all the way to protect our

investment, to protect our partnership with airberlin, and to protect

competitive choice in German air travel.‖ He said Etihad‘s commitment

was in stark contrast to the lack of support demonstrated by the airberlinto

German Ministry of Transport for a ―proud German airline.‖

In 2011, Etihad Airways took a 29.2% stake in airberlin, following

encouragement from German regional and national Government

representatives. The airlines had approval for codeshare services on a total

of 63 air routes. The remaining codeshares remain unaffected.

Etihad said codeshare services to international destinations that have

operated for years without any concerns were being raised as pro-

competitive. ―That was entirely correct, given that they meet the terms of the

air services agreement between Germany and the UAE—a fact confirmed not

just by our own legal team and expert advisors but by a former Director

General of Civil Aviation for Germany,‖ Hogan said.

Airberlin CEO Stefan Pichler said in a separate statement: ―We are appealing

against this decision because it does not serve the best interests of the

traveling public. Indeed, the main beneficiary of the decision is Lufthansa.

Airberlin is Lufthansa‘s sole competitor in the German domestic market. We

keep the competition honest, strong and effective, as otherwise Lufthansa

would have a monopoly which would be disastrous for German consumers.‖

(1)

http://atwonline.com/

Hogan said that after four years of investing in Germany,

supporting airberlin jobs and creating own new employment in

Germany, ―We find the rules have changed. As a global business,

we focus our investments in markets which will deliver long-term

returns. We were encouraged to invest in airberlin.‖

However, Hogan added that since that initial investment, the

carriers have faced a series of significant challenges, including

the introduction of airport taxes, which have directly eroded

airberlin‘s profitability.

―In other markets, such as Australia, India, Italy, Serbia and the

Seychelles, our investments have been welcomed and supported.

Yet in Germany, our commitment continues to be undermined by

the lobbying efforts and protectionist tactics of Lufthansa,‖ Hogan

said.

―Unless the German government can show its commitment to

support all German companies and German jobs, its reputation as

a safe country in which to invest is at stake. Investors need every

reassurance that the integrity of their investments in Germany will

be respected and protected,‖ Hogan said.

He added that Etihad is but one investor in one industry. ―But our

experience will serve as a warning to others when it comes to

making international investment decisions: Make no mistake.

Protectionism will undoubtedly harm the investment landscape in

Germany.‖

(2)

http://atwonline.com/

s200-320to buy two more AlessorChinese

has agreed to buy two China Aircraft Leasing Group (CALC)

Airbus A320-200ceos, bringing its order book to 142 A320

series aircraft. According to CALC, the deal is worth ―no more

than $194 million.‖ Deliveries are estimated to be in November

2016.

CALC chairman and CEO Chen Shuang said, ―The acquisition

of additional aircraft supports CALC‘s growth strategy and

fleet expansion plan. It also reflects our close relationship

with Airbus and the Group‘s ability to source new aircraft to

match customer demand under dynamic market conditions.

We are seeing strong demand for our aircraft in 2016, and the

near term deliveries perfectly match with such demand. The

Group will continue to capitalize on the favorable conditions

of the aircraft leasing market through proactive enhancement

and management of our aircraft portfolio, to bring sustainable

growth to our business, while providing our airline customers

with capital management efficiency and operating flexibility.‖

The Hong Kong-based lessor said its portfolio comprises 63

current generation Airbus and Boeing aircraft with an average

age of less than four years. ―With the newly signed purchase

agreement, CALC‘s fleet is expected to expand to 170 aircraft

by 2022,‖ it said in a statement. ―The Group is speeding up its

international expansion plans and has strengthened its

cooperation with fast-growing carriers from the expanding

emerging markets in order to diversify its portfolio. CALC

targets to build a balanced portfolio of Chinese and non-

Chinese airlines clients by 2020.‖

http://atwonline.com/

Air France unions to strike in January

has confirmed it has been informed of strike Air France

action by the CGT trade union on Thursday, Jan. 28, 2016 and

by Alter, a minor pilots‘ union, from Jan. 10-13.

According to several media reports, CGT is protesting job

cuts as well as the legal action taken against five employees

involved in an Oct. 5, 2015, attack on Air France officials after

.restructuring planthe airline presented its

The Alter pilots‘ union, representing about 10% of Air France

pilots, has called for the strike actions to protest disciplinary

procedures involving two of its members, which were

suspended in October after helping demonstrators enter the

company‘s headquarters near the Charles de Gaulle airport in

connection with the October layoff announcement.

―At this stage, there is no impact on Air France‘s flight

program. It is too early to have an exact idea of the

consequences of this strike action, should it be confirmed.

Air France will, of course, inform its customers if the situation

changes,‖ the carrier told ATW.

Last October, ATW reported the Air France-KLM Group

in September pilot strikeweek Air France-estimated the two

million).634 million ($500 €the group costcould

http://atwonline.com/

deal not decided380 ANA: A

Japanese carrier All Nippon Airways (ANA) has denied reports

that parent company ANA Holdings has completed a deal to

acquire three Airbus A380s that were repossessed from low-

cost carrier Skymark Airlines.

and 2015 filed for bankruptcy early in Skymarkbased -Tokyo

defaulted on payments for an order for six A380s. In August,

saw thatplana rehabilitation creditors approvedSkymark‘s

ANA take a 16.5% stake in the company.

Over the Christmas holidays, reports surfaced in the Nikkei,

Bloomberg and Reuters that Airbus had done a deal to sell

three of those A380s to ANA.

However, an ANA spokesman told ATW that nothing was

decided.

―The story is not based on our official announcement and

there is nothing decided yet.

We are currently formulating the next mid-term corporate

strategy and considering various options for airplanes as we

have done so in the past,‖ he said.

The spokesman added that ANA plans to issue its medium-

term corporate strategy on Jan. 29.

ANA has an all-Boeing widebody fleet. The carrier was the

launch customer for the 787 Dreamliner and is a 777X

customer. The Star Alliance carrier does operate Airbus A320s

.neo320Aengined-reand is a customer for the

http://www.atn.aero/

ETIHAD AIRWAYS LAUNCHES LEGAL APPEAL TO

PROTECT AIRBERLIN INVESTMENT AND ENSURE

CONSUMER CHOICE

Etihad Airways today launched fresh legal action in a bid to overturn a German court‘s decision to

revoke the approval for 29 of its codeshare flights with airberlin.

Last week, the Administrative Court of Braunschweig decided that the German Ministry of Transport

was entitled to reject the 29 Etihad Airways - airberlin codeshares, which had been approved only until

15 January 2016.

As the notice of appeal was filed in the higher administrative court in Lüneburg today, Etihad Airways

President and Chief Executive Officer, James Hogan, reiterated the airline‘s unwavering support for

airberlin, saying it remained committed to the German carrier, to competition and to consumer choice

for German travellers.

―With airberlin, we are working to ensure that no traveller suffers as a result of this dispute, and all

bookings will be honoured.

―We will fight all the way to protect our investment, to protect our partnership with airberlin and to

protect competitive choice in German air travel.‖

Mr Hogan said Etihad Airways‘ commitment to airberlin was in stark contrast to the lack of support

demonstrated by the German Ministry of Transport for a proud German airline.

Etihad Airways took a 29.2 per cent stake in airberlin in 2011, following encouragement from German

regional and national Government representatives. The airlines had approval for codeshare services

on a total of 63 air routes, providing German travellers with new choices to destinations around the

world. In the summer of 2014, the German Ministry of Transport raised concerns about 29 of the

codeshares, based on lobbying by Lufthansa, and in November 2015 only approved the 29 codeshares

until 15 January 2016. The remaining codeshares remain unaffected.

Mr Hogan said: ―Together, airberlin and Etihad Airways have created new competitive choice for

German travellers, based on codeshare services to international destinations that have operated for

years without any concerns being raised as they are pro-competitive and increase consumer

choice. That was entirely correct, given that they meet the terms of the air services agreement

between Germany and the UAE – a fact confirmed not just by our own legal team and expert advisors

but by a former Director-General of Civil Aviation for Germany.

―Now, after four years of investing in Germany, supporting airberlin jobs as well as creating our own

new employment in Germany, we find the rules have changed.

―As a global business, we focus our investments in markets which will deliver long-term returns. We

were encouraged to invest in airberlin. However, since that initial investment, we have faced a series of

significant challenges, including the introduction of airport taxes, which have directly eroded

airberlin‘s profitability.

―In other markets, such as Australia, India, Italy, Serbia and the Seychelles, our investments have been

welcomed and supported. Yet in Germany, our commitment continues to be undermined by the

lobbying efforts and protectionist tactics of Lufthansa, the national airline.

―Unless the German government can show its commitment to support all German companies and

German jobs, its reputation as a safe country in which to invest is at stake. Investors need every

reassurance that the integrity of their investments in Germany will be respected and protected.

―Etihad Airways is but one investor in one industry. But our experience will serve as a warning to

others when it comes to making international investment decisions.

―Make no mistake. Protectionism will undoubtedly harm the investment landscape in Germany.‖

http://www.atn.aero/

2011AEA member airlines achieve highest rate of growth since 2015 In

According to first estimates of our research team, AEA member airlines in 2015

achieved the highest rate of growth in passenger traffic since 2011, carrying

more passengers with passenger load factors once again at record high levels.

AEA member airlines welcomed close to 307 million passengers on scheduled

services in 2015, an increase of 12.6 million over 2014, representing a growth of

+4.3%. Cargo volumes remained a significant challenge, with zero to negative

growth expected for full year 2015.

On services within Europe and on domestic services AEA member airlines

carried an additional 10.1 million passengers, an increase of +4.5%. With RPK at

+4.6% outstripping capacity there will be a further improvement in the passenger

load factor which is expected to end the year at 77%, up from 76.5% in 2014.

Long haul services registered a marginal improvement in passenger load factor,

now estimated at 83.7% for full year 2015. This was achieved on a +3.3% increase

in passenger numbers and a +4.5% growth in RPK.

Despite some signs of recovery in air cargo in recent years, 2015 is likely to bring

a further set-back, with a result in freight tonne-kms close to zero or even

negative for the year just concluded. This result is driven by weak all-cargo traffic

growth whereas cargo carried in belly-hold on passenger aircraft is more

buoyant. Cargo development is closely linked to the strength of the economy,

which has yet to reach full potential.

―EU must now provide a policy for sustainable growth‖

―AEA member airlines have been able to achieve these positive results by

serious restructuring and the introduction of new commercial strategies‖, says

AEA‘s CEO Athar Husain Khan. ―Unfortunately, the current regulatory framework

in Europe did not help them. European airlines are still in need of a European

policy that allows them to achieve sustainable growth in the future.‖

AEA therefore welcomes the long-awaited Aviation Strategy announcement of the

EU Commission which is the result of a year's work by the Commission.

However, the strategy lacks ambition and does not propose adequate measures

to bolster the competitiveness of air European operators. Athar Husain Khan:

―There is an urgent need for the Commission to now propose more specific and

far-reaching remedies. This is the top priority on our agenda in 2016. AEA will

continue to liaise with the EU Commission and EU decision makers to request

immediate actions. ‖Ineffective regulations, airport capacity, air traffic control

and cost / tax burdens imposed on our airlines must be resolved. ‖

http://www.atn.aero/

HK Express Launches Exclusive Subscription Service

HK Express, Hong Kong‘s low-fare airline, has a wonderful New Year gift

– the Ufly-Pass – for its most loyal bargain hunters! HK Express fans

can now take full advantage of the airline‘s many sales and promotions

by subscribing to the brand new exclusive service.

The Ufly-Pass allows subscribers unlimited, 6 hour early access to sales

and promotional deals. The first 1,000 subscribers will pay only HKD388

for the 2016 early access fee, with the normal price bring HKD888.

Say goodbye to late nights, waiting for the clock to strike midnight in

order to snag the best HK Express sale price. Guaranteeing the

opportunity of securing the lowest possible fare, HK Express allows

Ufly-Pass subscribers to book flights up to 6 hours ahead of non-

subscribers.

Just in time for planning of the upcoming Chinese New Year holiday

travel, sales and promotions will be made available in advance only to

Ufly-Pass subscribers. Book even after the busy Christmas and New

Year‘s travel season and enjoy a holiday on the snowy slopes near

Hiroshima or exploring the ancient temples of Siem Reap.

―We are thrilled to introduce the Ufly-Pass, which is another way for the

HK Express team to say thank you to our enthusiastic fans who share

our passion for travel,‖ said Andrew Cowen, CEO of HK Express. ―Our

new subscription service adds another level to the HK Express service,

which we are continuously working to improve and enhance.‖

The Ufly-Pass is valid throughout the year until 31 December 2016.

Guests can look forward to incredible savings for a full year!

Subscribers can even use their pass for family and friends!

To subscribe, HK Express Guests need only to subscribe online

at www.hkexpress.com, pay the 2016 subscription fee and get ready to

save big time on flights!

http://aaco.org/

to Philadelphia350 Qatar Airways brings A

Qatar Airways achieved another milestone

by being the first airline to offer a

regularly-scheduled A350 service to the

United States with its 1 January 2016

service from Doha‘s Hamad International

Airport to Philadelphia. Qatar Airways was

the official launch customer for the A350.

The A350 arrival in Philadelphia comes on

the same day Qatar Airways commenced

daily, non-stop service to Los Angeles

LAX. The airline plans to continue its US

expansion throughout the year, doubling

flights to New York JFK on 1 April,

launching daily, non-stop service to

Boston (BOS) on March 16th and Atlanta

(ATL) on 1 June.

Source: Qatar Airways

http://aaco.org/

th year of operations30, its 2015Emirates marks key milestones in

Emirates concluded another year of growth underscored by standout milestones

across its fleet, network, and customer experience initiatives.

Since January 2015, the airline has carried over 51.3 million passengers, which

represented 9% more passengers during the same period in 2014.

Emirates operated around 3,600 flights on average per week, or over 186,000 flights in

2015, travelling more than 824 million kilometres around the globe, which is the

distance equivalent of more than 1,000 trips to the moon and back. The airline served

over 57 million meals on its flights departing Dubai*, and handled over 35 million

pieces of baggage in Dubai alone.

Strategic fleet investment

Emirates added 26 new aircraft to its fleet in 2015, comprising 15 A380s, 10 Boeing

777-300ERs and 1 Boeing 777 Freighter, rounding off the year with 246 aircraft in

service.

With the addition of new aircraft in 2015 and 26 more aircraft slated to retire in 2016,

Emirates is committed to flying a younger, modern and environmentally friendly fleet

that provides customers with a superior level of comfort and safety.

The airline marked its 150th Emirates 777 delivery milestone, as part of a triple delivery

of two Boeing 777-300ERs and one Boeing 777 Freighter in one day in September. An

Airbus A380 was also part of that delivery.

At the Dubai Airshow in November, Emirates introduced the world‘s first two class

configured A380 with the capacity to carry 615 passengers. The aircraft drew in over

18,000 visitors in five days, and currently serves passengers flying to Copenhagen and

Bangkok.

Connecting the world to, and through Dubai

The airline expanded its network to 150 destinations in 2015, with the addition of six

new passenger destinations: Bali, Multan, Orlando, Mashhad, Bologna and Sabiha

Gokcen in Istanbul; and three cargo-only destinations in Ouagadougou (Burkina Faso),

Columbus (USA) and Ciudad del Este, (Paraguay). In addition, Emirates uplifted

frequencies and upgraded capacity to numerous points across its network.

In August, Emirates announced plans to launch services to Panama City, beginning 1st

February 2016. The new service will be the longest non-stop flight in the world (17

hours 35 minutes) and will be Emirates‘ first gateway destination in Central America.

In 2015, Emirates expanded the number of cities served by its A380 aircraft to 36.

Emirates brought A380 services to Perth, Dusseldorf, Madrid and Copenhagen, and

layered on more A380 services to the schedules of nine other existing points spanning

east to west, to highly positive customer feedback. During the year, Emirates also led

one-off A380 services to seven destinations: Prague, Taipei, Brussels, Sao Paulo,

Cologne, Manama and Doha.

(1)

http://aaco.org/

Enhancing customer experience

Emirates continues to invest over USD 20 million annually to install and operate inflight

connectivity systems which enable onboard Wi-Fi services. This year alone, over four million

Emirates passengers connected to Wi-Fi on board.

Emirates rolled out its newest generation in-flight entertainment (IFE) system on its newly

delivered Boeing 777-300ER in August and Airbus A380 aircraft in November. This followed

the launch of new, redesigned headphones for Economy Class travellers in April.

In October, Emirates launched new amenity kits for its First and Business Class customers in

collaboration with Bvlgari. For travelling families, Emirates released its newest range of toys

and activity packs in November to keep young travellers entertained - Fly With Me Animals,

and Fly With Me Lonely Planet Kids activity bags.

On the ground, Emirates expanded its lounge network with the opening of new facilities in

Tokyo Narita and Los Angeles International airports, taking the total number of dedicated

Emirates Lounges globally to 38.

Making it easier for customers to access their flight information and manage their travel,

Emirates launched its mobile App for customers using the Android platform, and an App for

Apple Watch designed to complement the popular Emirates iPhone app. Emirates also

launched its mobile site in several languages including: Arabic, Spanish, French, German,

Japanese, Russian, Chinese, Turkish, Greek, Italian, Korean and Polish.

Economic contribution

Emirates continues to have an important positive impact on the economies of the markets it

serves - through the provision of international air transport links that facilitate trade and

tourism flows, direct employment through its growing business, and indirect employment

through the aviation supply chain and the other industries reliant on commercial air transport.

In 2015, this effect was felt again through the aviation supply chain when Emirates announced

a historic US$9.2 billion (€8.7 billion) deal with Rolls-Royce for Trent 900 engines to power 50

of its A380 aircraft, and a long-term TotalCare package. The deal was the largest ever for

Rolls-Royce, and one of the largest ever export orders for a UK-based company.

In November, Emirates signed a USD 16 billion OnPoint solution agreement with GE Aviation

for the maintenance, repair and overhaul (MRO) of the GE9X engines that will power the

airline‘s fleet of 150 Boeing 777X aircraft. Spanning 12 years, the deal is Emirates‘ largest

engine MRO contract to date, and also GE Aviation‘s largest ever commercial jet engine award

from an airline.

In March, a report by Frontier Economics was released, estimating that Emirates contributed

€6.8 billion to the economies of European Union countries in 2013 and 2014, supporting more

than 85,000 jobs. Frontier also analysed European international air connectivity and

concluded that Emirates provides 220 unique air connections that are not offered by any

other airline or alliance.

In November, the National Council of Applied Economic Research (NCAER) in India released

the results of an economic impact study that measured Emirates‘ contribution to the Indian

economy. NCAER estimated that Emirates‘ operations contributed over USD 848 million

annually to India‘s GDP, supporting over 86,000 Indian jobs and generating almost USD 1.7

billion in Foreign Exchange Earnings.

(2)

Supporting communities and passions

Emirates remains the world‘s most valuable airline brand, and in 2015 the airline‘s

brand value grew more than 21% to USD 6.6 billion, according to The Brand Finance

Global 500 report. Through 2015, Emirates continued its support for a wide range of

events, sports and other initiatives which brought the airline closer to its customers.

Emirates amplified its football presence when it announced that it will become the

Lead Partner of The FA Cup, now called The Emirates FA Cup, until 2018. Closer to

home, Emirates announced a three-year, AED 25 million agreement with the Arabian

Gulf League where it became the Official Partner and Airline. In Portugal, Emirates

extended its sponsorship of Benfica when it became shirt sponsor. Later in the year,

Emirates Cabin Crew got Benfica fans cheering with a tongue in cheek ―safety

demonstration‖ on how to show support for the club, in an initiative which won

hearts and became viral on social media.

In tennis, Emirates elevated its partnership with the ATP to become the Premier

Partner of the ATP World Tour from 2016. The five-year agreement represented the

biggest sponsorship deal in the history of the ATP.

In May, Emirates launched its BeThere campaign showcasing its very own

―globalista‖ employees, who each travelled to different cities over six months –

documenting their experience, and bringing to life the airline‘s destinations through

their own unique story-telling lens and passions for food, sports, music, fashion and

adventure. In October, Emirates unveiled its highly-anticipated TV commercial

featuring Hollywood actress, director and producer Jennifer Aniston, to great

acclaim. To cap off the year, Emirates‘ flagship A380 and Jetman Dubai took to the

skies for an extraordinary formation flight over some of Dubai‘s key landmarks in a

celebration of aviation that also went viral on social media.

Building on its existing programmes for environmental conservation, Emirates this

year teamed up with United for Wildlife, a global collaboration that unites the efforts

of the world‘s leading wildlife charities, in the fight against the illegal wildlife trade.

The airline emblazoned two of its flagship A380 aircraft with special decals featuring

endangered animal species, to raise global awareness on the issue. Emirates also

ran consumer information campaigns via its inflight channels, and is collaborating

with international organisations to train and better equip its ground and cargo staff

to identify illegal wildlife products in transit.

In Dubai, Emirates signed up to sponsor ‗The Last Wilderness of the UAE‘, a

documentary series that will feature the United Arab Emirates‘ remarkably rich

biodiversity , which is scheduled to launch in late 2016.

*Flight figures are for the calendar year 2015*Catering figures cover meals loaded at Dubai International only. This does not include meals loaded at other destinations.

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