1. Movie & Entertainment Consumers: Your Target Audience

2. As of: Week Ending August 25th, 2013 13,100,000 moviegoers Source: boxofficemojo.com Reach Movie & Entertainment Consumers went to the movies last weekend. Summer 2013 attendance is up 11.2% over 2012 and is on track to be the biggest in box office history! 70% 30% 0%0% #1: The Butler 78% 22% 0%0% #4: The Worlds End The Weeks Top Movies: 66% 34% 0%0% #2: Were the Millers 71% 29% 0%0% #3: The Mortal Instruments: City of Bones #5: Planes 65% 35% 0%0% SVN Share of ScreensNCM Share of Screens 2 3. Movie & Entertainment Consumers all ages have money $ spend money influence how others spend money 3 Source: Nielsen Cinema Audience Reports. NCM Audience Composition All Ratings Average 2009-2012; GFK MRI Doublebase 2012; Base=18+; NCM Moviegoers=Attend 1+ Movies/Month in the NCM Trade Area. 4. Reach Movie & Entertainment Consumers 4 DATA SMARTPHONE CINEMA TV TABLET DESKTOP Everywhere They Go In Their Ecosystem 5. DATA morning daytime evening primetime late night M T W T F S S SMARTPHONE TABLET TELEVISION SMARTPHONE DESKTOP CINEMA TELEVISION Reach Movie & Entertainment Consumers 5 Throughout Their Week 6. 6 7. 7 8. How can we help?