EBP Syllabus

8/10/2019 EBP Syllabus

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English for Specific Purposes in Business

JanuaryMay 2015

(Group 1) Tuesdays and Thursdays 9:00-11:00 am | (Group 2) Wednesdays and Fridays 9:00-11:00 am

Professor(s): Angel Avila Prez (group 1) Juan Carlos Sols Rivera (group 2)Contact: [email protected] [email protected]

Duration: 60 hours (30 sessions of 2 hours each) Credits: 6 Classification: Elective

General objective:

This course helps students develop the skills needed to communicate successfully on the job with emphasis on reading strategies, analytical

thinking, discussion and oral presentation. Topics integrated throughout the course include global communications, business topics, and

business related issues. Throughout the course, the student will study the rhetorical principles and writing practices necessary for producing

effective business letters, memos, reports, and collaborative projects in professional contexts. The curriculum guided by the needs and practices

of business, industry, and society at large.

Session Date Topic Tasks Ref.

1 Jan. 6th

/7th

Introduction

Introduction and course syllabus.

Handout: Breaking the ice.

Chapter 1: How to say hello and goodbye.

Chapter 2: How to start a small talk.

Handout: Individual presentations.

2

2

2 Jan. 8th

/9th

Introduction

Read chapter 1: Achieving Success.

Read chapter 2: Communicating.

Handout: Memo of Introduction.

3

3

3 Jan. 13th

/14th

Netiquette

Memo of Introduction.

Discuss readings.

Moodle: Email etiquette (PPT).


2/6

4 Jan. 15th

/16th

Business messages

(Memos)

Read chapter 6: Completing Business Messages (pp. 169-170).

Write 2 different memos.

3

5 Jan. 20

th

/21

st

Electronic Media

for Messages

Chapter 7: Crafting Messages for Electronic Media (pp. 181-186)

Write an email (draft # 1).

3

6 Jan. 22nd

/23rd

Booking and

Complaining

through Emails

Email draft #1.

Chapter 31: How to Book or Buy by Email.

Chapter 32: How to Complain by Email.

Chapter 33: Email Overview.

2

2

2

7 Jan. 27th

/28th

Formal, Friendly

and Forceful Emails

Chapter 36: How to Write a Formal Email.

Chapter 37: How to Be Friendly in an Email.

Chapter 39: How to write forceful Emails.

1

1

1

8 Jan. 29th

/30th

Writing to Your

Colleagues

Chapter 8: Colleagues.

Write an email message.

6

9 Feb. 3rd

/4th

Case Study Reports

& Case Study #1:

Getting Meaning

from Context

Email message.

Case study reports (pp. 24-25).

Case study Apples iPod: Big Profits Come in Small Packages.

5

10 Feb. 5th

/6th

Formal, Positive,

and Negative

Letters

Read chapter 8: Writing Routine and Positive Messages.

Read chapter 9: Writing Negative Messages.

Formal Letters (pp. 26-27).

Positive & Negative letters

(http://www.businesswriting.com/samples/340lesson5.htm)

3

3

5

Web

11 Feb. 10th

/11th

Persuasive

Messages

Discuss readings.

3


3/6

Read chapter 10: Writing Persuasive Messages.

Draft #1 Positive & Negative Letters Packet.

12 Feb. 12th

/13th

Jobs, People and

Organizations I

Draft #1 Positive & Negative Letters Packet.

Chapter 1: Works and Jobs.

Chapter 2: Ways of Working.

Chapter 3: Recruitment and Selection.

Chapter 4: Skills and Qualifications.

Read chapter 18: Building careers and writing rsums.

7

7

7

7

13 *Feb. 18th

Jobs, People and

Organizations II

FinalPositive & Negative Letters Packet.

Discuss reading.

Enhancing vocabularychapters 5 & 6 [ref. 3].

Rsum draft.

14 Feb. 19th

/20th

Case Study #2

Rsum draft.

Case study: Big Airlines in Big Trouble.

Enhancing vocabulary: Business across cultures 1 [ref. 3].

15 *Feb. 24th

Jobs & People Chapter 6: People and workplaces [ref.3].

Write final rsum.

16 Feb. 26th

/27th

Travel

Final rsum.

Chapter 10 [ref. 5].

Enhancing vocabulary: Business across cultures 2 & 3 [ref. 3].

17 *Mar. 4th

Case Study # 3 Case Study: Amazon.com versus Barnes & Noble: The Battle of the

Bookstores and the Future of Electronic Commerce.

18 Mar. 5th

/6th

Presentations Read chapter 4: Oral communication [ref. 5].


4/6

Read pp. 14 and 29 [ref. 5].

Read pp. 104-110 & 126-130 [ref. 7].

Chapter 12: Working in teams [ref. 6].

19 Mar. 10th

/11th

Meetings

Chapter 7: The career ladder and chapter 8: Problems at work [ref. 3].

Read chapter 6: Interviews and Meetings [ref. 4].

Socializing: From contact to partner.

20 Mar. 12th

/13th

Case Study # 4 Case Study: Costing Aircraft Components.

21 Mar. 17th

/18th

Negotiations

Building relationships.

Positions and interests.

Questioning and clarifying.

22 Mar. 19th

/20th

Negotiations

Bargaining.

Clinching the deal.

Activity: Roleplay.

23 Mar. 24th

/25th

Visual

Communication

Read chapter 12: Designing Visual Communication [ref. 3].

Discuss reading.

24 Mar. 26th

/27th

Visual

Communication

Read chapter 5: Visual Communication [ref. 4].

Handout: Visual Communication.

25 Apr. 14th

/15th

Planning

Handout: Visual Communication.

Chapter 13 - Planning reports & proposals.

Final Project: Proposal work plan.

26 Apr. 16th

/17th

Planning Proposal work plan.

Draft #1 Proposal.


5/6

27 *Apr. 22nd

Planning Draft # 1 Proposal.

Final Proposal.

28 Apr. 23

rd

/24

th

Proposal

Final Proposal.

Extended time to deliver the final proposals.

29 Apr. 28th

/29th

________ Portfolio.

Final Project (presentations I).

30 *Apr. 30th

________ Final Project (presentations II).

EXAM DATE: May 12th

LEARNING OUTCOMES

At the end of the course, participants will have:

Improved the four language skills in English.

Acquired significant new vocabulary items related to business.

Enhanced both public interaction with business interaction.

Learned the basis of communication in English for business purposes.

Improved their systems of communication.

Gained the proper tools to deal with social situations in their field.

A better understanding of why English is used as lingua franca in business.

Had the opportunity to share experiences and also acquire new experiences from people of the business world.

ASSESSMENT CRITERIA

Drafts 10%

Portfolio 20%

In-class assignments and case studies analysis 20%


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EBP Syllabus

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