eBook 10 Cach Lam Internet Marketing RICHDADLOC

Cc bn thn mn,

Trong 5 nm qua, k t ngy a gio dc Internet Marketing voVit Nam. Ti lun c trn tr lm sao a nhng cng c clc v ti u nht cho cc c nhn v doanh nghip khi tham giakinh doanh Internet. Chnh v iu , ti to ra cun Ebook nhny nhm gia tng thm nhng cch lm mi cng vic kinhdoanh ca bn thc s c hiu qu trn Internet.

Ngoi cun Ebook cng pht hnh t ny, ti cn 2 cun Ebookkhc. Bn c th tm c n.

Cui cng, ti chc bn ng dng c nhng cng c InternetMarketing v a cng vic kinh doanh ca bn pht trin.

Thn i,

RICHDALOCCEO ONNET

LI TA

110 CCH LM INTERNET MARKETING TC GI: RICHDADLOC

RICHDADLOCCEO ONNETInternet Marketing Expert

RichdadLoc c ghi nhn l mt nh o to c nh hng s 1n Internet Marketing ca Vit Nam vi hng trm cc hi tho,cc kha hc chuyn su. Trong sut 5 nm qua, cc chng trnhca anh lun lun thu ht rt ng nhng ngi tham gia t HNi, TP HCM. V cho ti nay s lng ngi gn 100.000ngi.

Anh tng theo hc trc tip cc din gi, doanh nhn ni tingtrn th gii nh: Anthony Robbins, Robert Kyiosaky, T.Harv Eker,Blair Singer, Richard Brandson, Ewen Chia, Adam Khoo,

Vi nhng ng gp thnh cng ca mnh anh chng minhthc t l anh khng s hc tp thng qua nhng th nghim mcli v c rt kinh nghim.

Vi s tri nghim v ti nng ca mnh, RichdadLoc a Cngty C phn ONNET tr thnh cng ty s 1 trong lnh vc InternetMarketing ti Vit Nam. Anh cng i nhm ca mnh cn gip hng chc nghn c nhn, hng nghn doanh nghip vt qua ckhng hong kinh t vi nhng cng c, gii php InternetMarketing hu ch.

AUTHOR


Internet Marketing tr thnh mt cngc c lc KHNG TH THIU cho bt k ai

tham gia kinh doanh trn Internet

RICHDADLOC CEO ONNET


Internet Marketing l hnh thc tip th trc tuyn cc sn phm,dch v hay hnh nh thng hiu. y l cch tip cn khch hngnhanh nht v ti u v mt chi ph nht.

V by gi, ti cng bn tm hiu Internet Marketing vn hnh vinhng cng c no.

INTERNET MARKETING L G?

4

Social Media

S.E.M

Email

Article

BlogForum

Video

Banner Ads

Affiliate

INTERNET MARKETING


Social Media (Mng truyn thng x hi). C 4 mng truyn thngx hi bn nn ng dng vo cng vic kinh doanh ca bn.

1. Facebook.com: Gip gia tng khch hng tim nng, gia tngthng hiu, bn hng, duy tr tng tc cng ng v pht trinmi quan h.

Cc ng dng hiu qu: Profile, Fanpage, Group, Notes, Event

2. Youtube.com: Gip gia tng nhn din thng hiu, qung bhnh nh sn phm, dch v. Ngoi ra bn c th iu hng khchhng tim nng tr thnh khch hng mua hng bng nhngng link hay thng tin nh Email, Mobile.

3. Google Plus: Gip gia tng uy tn trn mng tm kim Google.Bn cn a nhiu ngi vo vng kt ni ca bn v chia sthng tin thng xuyn vi nhm ngi . Nt +1 s l nt c gitr rt cao cho website hay bi vit ca bn.

4. SlideShare.net: Gip gia tng nhn din thng hiu, qung bhnh nh sn phm, dch v. Ngoi ra bn c th iu hng khchhng tim nng tr thnh khch hng mua hng bng nhngng link hay thng tin nh Email, Mobile.

S.E.M (Search Engine Marketing). y l hnh thc tip th bngmy tm kim bao gm Google Adwords v SEO. Cc nh kinhdoanh chn Adwords khi mun v tr tm kim sn phm, dch vca h trn Top u Google m khng cn b ra qu nhiu thigian. V h dng SEO cho mt qu trnh lu di. Tuy nhin h phi rt nhiu thi gian, ngun nhn lc cho vic ny.

CC CNG C INTERNET MARKETING


Email (Tip th bng th in t). y l hnh thc tip th rtnhanh chng v lu di. Trong Ebook ny, ti s gii thiu cho bnphng php Opt-in. l phng php ngi dng ng nhnth in t ca bn v t l vo Inbox, v t l m l ti a. ViEmail Marketing, bn c th to ra khch hng mi, bn hng chokhch hng mi, chm sc khch hng c v bn hng cho khchhng c.

Article (Tip th bng bi vit). Bn c th dng bi vit PR snphm, dch v hay thng hiu ca bn. Nhng knh kh ph binnh: Vnexpress, dantri, 24h, tuoitre, zing Bn nn la chn ngknh ph hp vi i tng khch hng ca bn. Ngoi ra bnc th dng bi vit iu hng cho cc sn phm v dch vca bn bng ng link.

Blog (Tip th bng blog). Bn c th dng blog chia s v nhngkinh nghim c nhn, thnh cng c nhn, th thut, b quyt,nhng bi nh gi, cc mo Vi nhng bi vit mang tnh chtchia s Google s nh gi rt cao uy tn ca bn, v mt ngykhng xa bn s c rt nhiu tm kim ra bn. V lc bn cth kim tin bng kh nng vit ca bn.

Forum (Tip th bng din n). Hai hnh thc ph bin nht caForum l: Seeding (Gieo mm) v SEO (a bi vit, ywebsite ca bn ln top u Google).

Nhng sn phm mi khi cha to ra c nhu cu, thi quen hayxu hng. Ngi ta dng hnh thc Seeding to ra n. Bngcch vit nhiu bi vit trn nhiu din n, gn ng link v bivit gc. Vi phng php ny, bn s to ra c mt d lun vc bit to c xu hng tm kim.



Video (Tip th bng video). y l hnh thc gia tng thng hiunhanh chng. Hin ti c rt nhiu knh Video ni ln nhYoutube, Vimeo Trong cun Ebook ny ti s ni v mt hnhthc Video rt thng minh l Viral Video. l s kt hp honho gia XU HNG, TNG v KNH Y.

Banner Ads (Qung co bng Banner). Hnh thc qung co bannerph bin nht hin nay l Google Display Network (Mng hin thGoogle). Vi hnh thc ny, mt banner ca bn s xut hin nhiuwebsite. Hin ti Mng hin th Google xut hin phn ln trn cctrang c Traffic ln ti Vit Nam nh: Vnexpress, Dantri, Zing Cti trn 5000 website ti vit Nam thuc mng qung co Google.

Affiliate (Tip th lin kt). y l phng thc tip th da trn nntng Internet trong Ngi tip th s qung b sn phm hocdch v ca Nh cung cp v c hng hoa hng khi c phtsinh n hng hoc c hnh ng ca khch hng.

V mt l thuyt vi cc cng c l nh vy, nh gi c hiuqu tng cng c vi sn phm hay dch v ca bn. Bn cn c tduy, kin thc thm ch l mt i nhm.

V by gi, hy khm ph:

10 CCH LM INTERNET MARKETING

a cng vic kinh doanh thot khi B TC

v pht trin nh V BO



LANDING PAGE


Landing Page l mt trang web nh ch tp trungbn mt sn phm, hay mt dch v. Giao din caLanding Page thng rt n gin thm ch khng

c menu tri hay phi. Tp trung nhiu vo ni dung hn l hnh thc. N c mt banner to ln

truyn ti thng ip marketing, hay n c mtdng headline r rng v y tnh thuyt phc


MT S LANDING PAGE CA CHNG TI

http://ibc.gr8.comhttp://emailmarketingoptin.gr8.com

http://richdadloc.gr8.comhttp://camnangmarketingonline.gr8.com

http://shine2014.onnet.edu.vnhttp://internetbootcamp.com.vn

http://ibc.gr8.com/http://emailmarketingoptin.gr8.com/http://richdadloc.gr8.com/http://camnangmarketingonline.gr8.com/http://shine2014.onnet.edu.vn/http://internetbootcamp.com.vn/

Ch n gin vy thi, nhng n Y SC MNH

N gip vic chuyn i bn hng D DNG HN, tng ROI CAO HN

V C BIT, Ch cn 5 pht c mt trang n gin nht


BM VO Y LM GING C NH TI

http://bit.ly/email-optin

Bn ng k dung th v sau vo mc LANDING PAGE

http://bit.ly/email-optin

1. Hy chc chn rng tiu ca bn cp trc tip n nhu cuca khch hng.

Bn hy chn t ng cng ph hp vi ng cnh cng tt. Bngcch ny bn s gip cho khch hng b thu ht i theo tng bctrong trang ch v c nh hng hn. y l mt trong nhngphn quan trng nht trong Landing Page.

2. Truyn ti mt thng ip r rng, thuyt phc, ch khng phikhoe khoang s sng to hay thng minh.

y l kinh doanh, khng phi s th hin c nhn. Bn bit rngtrang Landing Page ca bn l bn nhng sn phm hay dch v cth. Bn cng r rang v a ra nhiu thng ip thuyt phc,khch hng ca bn s hnh ng nhanh hn.

3. Vit bng ngi th hai Bn v ca bn.

S khng ai tm n bn, cng ty ca bn, hoc thm ch snphm hoc dch v ca bn nu nh n khng mang li li ch choh. (i vi cc cng ty ln th nn s dng ngi: Bn-chng ti).

4. C nhng ku gi hnh ng r rng (Call to Action )

Trong trang Landing Page bn nn c cc nt ku gi hnh ngca khch hng. Bn c th s dng nt ha hoc vn bn ckm lin kt (hoc c hai), ch dn cho khch hng h cn lmg trong nhng bc tip theo. Bn nh rng ti thiu bn phi c2 Call to Action trong mt trang Landing Page ngn, v t 3 n5 Call to Action trong mt trang di.

10 bc vit ni dung trang

Landing Page thu ht khch hng


5. on u tin nn ngn, khng qu 1-2 dng

a dng ha chiu di dng ca cc on vn t on ny. N gipto ra s thay i v hnh nh gip ngi xem d dng hn khi cni dung ca bn. V khng c on no c di hn 4 n 5dng. Cch cc on bn nn c cc hnh nh c chn vo btmt to cm gic Landing Page ca bn khng b qu nhiuon text.

6. In m cc im quan trng nht ngay ti u ca on vn.

Hu ht ngi xem lt v c lc qua bi vit ca bn. Hy lmcho ngi xem d dng ly c cc chnh m khng phi cchm li.

7. Gi cho mc ch r rng.

Gi cho phn thn bi vit hp logic vi phn tiu v phn lidn ca bn. Trnh lm cho c gi m h v cc dch v phtr, cc thng tin chung chung. Nhng thng tin chung chung cth lm c gi cm thy thoi mi nhng s gy lng ph thi gianca h.




8. Bn c th vit ni dung Landing Page di min l n c tchc cht ch.

c gi ca bn hi lng c mt Landing Page di min l bnxy dng nhiu case study (v d thc t) thi thc h hnh ng.Tuy nhin, khng phi tt c cc sn phm hoc dch v yu cucng mt cng u t vit bi.

Nguyn tc: Vit Landing Page di nu bn mun cht sale, v vitnhng Landing Page ngn nu bn ch cn h ng k subscriptionhoc s dng mt ci g khng mt tin.

9. Loi b tt c nhng vn khng lin quan trong Landing Page.

Bao gm nhng thanh iu hng, cc hnh nh ln xn, v phnlin kt khc. Bn mun ngi c tp trung hon ton voLanding Page ca bn, v cc hnh nh h tr, v nhng dch vca bn m khng b cm d i xung quanh Landing Page ca bn.

10. ng yu cu nhng g bn khng cn

Yu cu thng tin kt thc sale hay c c nhng hnhng nh mong mun. y khng phi lc tin hnh mt cuckho st Marketing. Bn hi cng nhiu, cng yu cu nhiu thngtin th cng lm gim t l ngi xem phn hi li cho bn.




Ngi lm LANDING PAGE giil ngi COPY gii


CH COPY CC MU NI DUNG

https://accounts.clickbank.com/marketplace.htm

Trang Clickbank.com c v s cc Landing page h vit nidung hay trnh by hnh nh rt p v bt mt.

HY COPY v PASTE

Nu ting anh bn khng gii, hy thu dch hoc t nht lGoogle Translate

https://accounts.clickbank.com/marketplace.htm

OPT-IN


Nu bn ang lm trong lnh vc dch v, Thng mi in t th Email Marketing Opt-In l mt cng c v cng ti u, chi

ph r, nhanh v v cng hiu qu.

Ti sao phi Opt-in?

L mt hnh thc Email Marketing hp php do c s ng ca ngi nhn email. Ngi nhn khi ng k vo form h cn

phi xc nhn email m bo Email ca h sau ny lun vo trong Inbox.

Hm nay ti gii thiu cho bn mt cng c Email Marketing Opt-in m ONNET dng trong 2 nm qua, n gip ONNET

c hng nghn khch hng mi thng.


N GING TH NY NH

B quyt thnh cng ca OPT-IN l lm mi th N GIN

v HY MIN PH !


N GING TH NY NH

Ch th ny thinhng n IN lm

H thng email ny gip ti ngin ha qu trnh ng k cakhch hng, form mu c tosn. Mi khi c ai ng k, nt ng gi mt email xc nhnvi ni dung c thit k trc,bao gm c cc thng tin mkhch hng ng k. iu nygip cho ti to ra cc v thamd kha hc v gi cho khchhng rt n gin, p v tin.

Nhng khng ch c th, hthng cn c mt tnh nng rttuyt vi l dng thay thcho mt nhn vin chm sckhch hng mn cn. Khi cthit lp, n s t ng gi ccemail theo chu k hoc n nhthi gian gi trong tng lai.

ng nhp vo ti khon ca bn tiGetresponse.com v vo Landing Page tu

bin h thng Form ca bn !

Qung co mua khch hng tim nng.

Bn c th dng qung co Facebook

Khai thc v sng lc Database c

Hy xem li cc tm Card Visit, Export d liu t ti khon Gmailca bn v hy xem nhng database cn cng my tnh no cabn khng.

Khai thc cho vi i tc

Hy lin kt vi i tc cho c c tp khch hng tim nng

To ra qu tng min ph

y l cch rt hay khch hng tim nng ca bn nhp thngtin vo form. TT C MI NGI U THCH MIN PH

To ra cuc thi, s kin c gii thng

c bit l sn phm ca bn dnh cho i tng teen.

Xy dng nhiu phu khch hng

C nhiu sn phm a dng t hng v, s thch

Trao i Database vi i tc Uy tn

i m mt cht s c kt qu hay ho

MT S CCH XY DNG DATABASE


DATABASE=

MONEY

C NHN HO


GI CH DANH VI EMAIL MARKETING

Bng h thng Getresponse.com, ti c th gi ch danhkhch hng ca mnh sau khi h Optin. 10.000 ngi ch

mt 2-3 pht m thi


N GING TH NY NH


Ti c th tu bin tn trong tiu Email v Ni dung bcth. Khch hng s cm thy rt d chu v Happy khi nhn

nhng email chuyn nghip !


TH NY NA NH


Bc th cng CHUYN NGHIPS hi lng ca khch hng cng cao


TH NY NA NH

GI CH DANH VI SMS MARKETING

Ging nh Email Marketing, bn c th dung SMS Brandname gi ch danh cho khch hng ca

bn. Ci ny li hi lm y !


XEM TH MU NY

GI CH DANH VI SMS MARKETING

Tham kho cng ty ny nh. Ca Viettel y !


http://www.shoponeviettel.com.vn

http://www.shoponeviettel.com.vn/

C NHN HO NHNG SN PHM KHC

Ngh tng i bn nh. C nhiu th hay ho vici tn ca h lm y !


NI DUNG


C bao gi bn nghe n cu Content is KingQu tht ng nh vy: NI DUNG L VUA

Ch cn c k nng vit v bit s dng nhng ngnt n gin bn c nhng thnh cng ri


N GING TH NY NH

PHN LOI NI DUNG

VIDEO

HNH NH

BI VIT

STATUS

SLIDE

INFORGRAPHIC


N GING TH NY NH

NN TNG PHT TRIN

BLOG

FORUM

WEBSITE

FACEBOOK

YOUTUBE

SLIDESHARE

GOOGLE+

NI DUNG

Ngi lmni dung tti hi tnhSNG TO, kh nng vitv c k nngtm kim


N GING TH NY NH

CCH XY DNG

TRENDS

Ni dung mang tnh xu hng, thi s

Mt s v d:

9 xu hng "tm im" cho Xun 2015 vi b su tp Lesfita

7 xu hng cng ngh s thay i th gii trong tng lai

Nhng mn qu ngha tng m ngy 20/10

NI DUNG

HOW TO

Ni dung nhm chia s nhng t nh Lm th no, Cch

Mt s v d:

Lm th no gim cn m khng cn n king hiu qu nht?

8 Cch c c 20.000 Like tht trong vng 03 tun

5 Bc Thc Hnh K Nng Giao Tip Hiu Qu

Hng dn u t bt ng sn di 500 triu to dng tin hng

thng


N GING TH NY NH

CCH XY DNG

TIPS

Ni dung nhm chia s v B quyt, th thut, kinh nghim,

Mt s v d:

B quyt gim m bng nhanh, hiu qu ti nh trong 1 tun

Tng hp 12 th thut "li v hi" trn Facebook

Chia s kinh nghim vng du lch Nng tit kim cho bn

NI DUNG

REVIEW

Ni dung vit v nh gi, so snh, cm nhn, l do

Mt s v d:

nh gi Lenovo A706 sau 5 ngy s dng

Cng nhau so snh iPhone 5S, iPhone 5C, iPhone 5

Cm nhn v hi ngh To sng 2014 do ONNET t chc

10 l do bn nn bt u vi Internet Marketing

NI DUNG QUNG CO

Vit qung co hay khng ch gia tngkhch hng cho bn m gim thiu

chi ph v tin bc, thi gian v cng sc


+ nh ng tm l+ To c li th cnh tranh+ Li ku gi hnh ng

CNG THC VIT QUNG CO

NI DUNG QUNG CO


V D THC T

Bn th xem u l Tm l khch hng, u l li th cnhtranh v u l li ku gi hnh ng (C.T.A) nh !

Nhng siu th in my, nhng trung tm mua bn ln

nh Lazada. Bn c th hc hi cch vitca h. V h lm rt tt ri

Ngi thng minh l bitTn dng hnh mu ca ngi khc

HC CCH VIT QUNG CO

FANPAGE



N GING TH NY NH

LI TH CA

Rt nhiu doanh nghip hi ti cng cu hi ny khi

c t vn v truyn thng trn Facebook. Hiu qu l

s quan tm hng u ca tt c cc marketer. V vy, ti

xin trnh by hiu qu ca vic qung co trn Facebook

trn quan im ring ca mnh.

Th nht: Khch hng c xu hng s dng Facebook cng ngycng nhiu.

Th hai: Facebook gip chng ta d dng a thng ip snphm n khch hng.

Th ba: Thng ip qung co n khch hng mt cch t nhint gy phn cm.

Th t: Facebook l mt knh nghin cu th trng tuyt vi.

Th nm: Facebook rt ngn khong cch gia doanh nghip vkhch hng.

Th su: Facebook gip chng ta gim c chi ph Marketingtrong di hn.

Th by: Fanpage lm tng th hng SEO.

7 LI TH CA FACEBOOK FANPAGE


NU CHA RXEM CUN NY NH !

7

I NHM



N GING TH NY NH

I NHM

CEO

DESIGNER

SEOER

MAKETER

THNH CNG

Mt i nhm v ch ctnh t ngi yu nht !

CEO MARKETER

SEOER DESIGNER

Nhm khin bn tt hn khi bn lm vic c lp d bn c

ti gii n u.

Nhm gip bn tng gi tr bn thn.

Nhm to iu kin cho bn lm vic tt nht, hiu qu cao

nht. V mi thnh vin trong nhm b sung nng lc cho

nhau, v mi ngi c th tp trung vo mng mnh lm gii

nht.

Nhm khin bn hiu im mnh ca tng thnh vin, t

gip h thnh cng khi lm nhng vic h am m.

Nhm to ra tnh hu ngh gia cc thnh vin v gip mi

ngi t c c m ca mnh, thm ch l t c nhiu

hn nhng g h mong i.

Nhm gip cc thnh vin c tm nhn v n lc t c

vin cnh chung.

Chu trch nhim lp k hoch v nh hng chin lc chungcho cng ty

a ra mc tiu, hng pht trin v chin lc ca cng ty.

iu hnh v chu trch nhim cho ton b hot ng ca cngty

Chu trch nhim v li nhun, hng pht trin v tng trngca cng ty

m bo t c cc mc tiu hin ti v tng lai ca cngty nh mong i ca ban gim c v tng trng doanh s, linhun, cht lng sn phm, pht trin nhn ti v cc hotng khc.

Qun l nhn vin m bo t c kt qu tt nht.

Trnh by bo co r rng v ng hn cho ban gim c, trnhby cc xut cho ban gim c duyt.

nh gi tnh hnh hot ng ca cc phng ban.

CEO LINH HN CA DOANH NGHIP


Thit k logo, h thng nhn din thng hiu (online voffline)

Thit k cc maquette qung co, phng nn cho cc chngtrnh truyn thng, s kin

Chu trch nhim m thut cho sn phm theo yu cu ca KH

m bo tnh m thut, din mo ca tt c cc sn phm

Tho lun vi nhm cng b phn Marketing pht trin cc tng thit k ha ph hp vi tiu ch kinh doanh cakhch hng

DESIGNER HNH NH CA DOANH NGHIP


Lp k hoch t kho

Theo di v phn tch i th

Trao i lin kt vi cc website khc

Xy dng lin kt t cc knh min ph

Duy tr ni dung

Kim tra v nh gi kt qu thng xuyn

SEOER H THNG CA DOANH NGHIP


Hoch nh chin lc kinh doanh v tip th.

Thit lp ngn sch marketing.

Chu trch nhim trong phm vi ngn sch c giao.

Xy dng k hoch, gii php v t chc thc hin cc hotng kinh doanh v tip th.

o lng, nh gi hiu qu cc hot ng Maketing, bo co.

MAKERTER KHCH HNG CHO DOANH NGHIP


Khi mi KHI NGHIP nu bn cha i nhm ny c th

Kim hoc Outsource ra ngoi

CCH TT NHT L Y !

K HOCH MARKETING


Bn s khng cn au u v lun

phi suy ngh lm th no vit mt

k hoch marketing hiu qu. Vic

lp mt k hoch thnh cng cho

mt cng ty nh tht s ch cn mt

ngy l . Nhng trc tin, ng

qu lo lng v vn phong v cch

thc lm th no vit mt k

hoch tht hay. Ch cn mt cy vit

ch v mt t giy l chng ta c th

bt u.

Bc 1: Hiu r th trng v i th ca bn

u l phn khc th trng cha c p ng?

u l phn khc th trng ln gip t c li

nhun?

Cn nm gi bao nhiu th phn t c li nhun?

Th trng c nhiu i th cnh tranh khng?

u l im yu ca i th cnh tranh?

Liu th trng ny c gip ti pht huy u th cnh

tranh ca mnh khng?

Bc 2: Thu hiu khch hng

Khch hng tim nng ca ti mua nhng th tng

t nh th no? (mua ti ca hng, trn internet hay t

giao tn nh?)

Ai l ngi quyt nh mua hng v ai l ngi c nh

hng nht i vi quyt nh mua hng?

Nhng thi quen ca ngi tiu dng l g? V d, h

thng ly thng tin sn phm t ngun no? (truyn

hnh, sch bo, tp ch)

ng c thc y mua hng ca h l g? (v bn ngai,

bo hnh, s thng dng, yu t sc khe, s sang

trng)

CC BC LP K HOCH MARKETING


Bc 3: Chn 1 phn khc thch hp

Nu bn ni rng khch hng mc tiu ca bn l dnh chomi ngi th s khng c ai l khch hng ca bn. Thtrng ngy nay y ry nhng i th cnh tranh trc tipv gin tip l mi e da cho cng vic kinh doanh ca bn.Bn s d tn ti v pht trin thnh cng hn trong mtvnh nh ch khng phi trong mt bin ln. Hy chia thtrng ra thnh nhiu phn bnh nh v nm trn phn ,sau hy bt u xm nhp phn khc mi (nh l ch saukhi nm trn phn bnh u tin!).

Bn cn c c mt bc tranh r rng mnh mun trthnh. Hy chc chn vic chn la phn khc li cunbn v vic tip xc n khng gp nhiu tr ngi. Khng gt hn khi bn chn mt phn khc th trng m bnkhng th i thoi c vi n hay bn phi tiu tn mtkhan tin rt ln trong lc tip cn n.

Bc 4: Xy dng thng ip Marketing

Thng ip marketing ca bn khng ch gip khch hngnhn thy trin vng ca bn m n cn thuyt phc h trthnh khch hng ca bn. Mt thng ip marketing cnda trn 2 yu t.

Th nht, n phi ngn gn v nu bt c im chnh.Hay c th ni n s tr thnh biu tng m thanh cabn. V l cu tr li ca bn i vi cu hi bn anglm g.



Th hai, thng ip marketing phi c h tr bi tt ccc ngun lc ca bn v c y mnh nh qung co. thng ip c hp dn v thuyt phc n cn tuntheo cc yu t sau:

Th hin trin vng ca bn i vi vn no Ch ra rng vn rt quan trng, cn gii quyt v

khng th tr hon Nhn mnh l do bn l ngi duy nht c th gii quyt

vn . Nhn mnh li ch khch hng s nhn c t gii php

ca bn.

Bc 5: Quyt nh phng tin Marketing ca bn

Phn trn cc bn c nhc nh v vic la chn phnkhc th trng m bn c th tip cn khch hng ddng. Khi bn quyt nh phng tin marketing, bn shiu c l do ti sao.

Phng tin marketing ca bn l cng c truyn thng gipbn truyn t c thng ip marketing ca mnh nkhch hng. Vic la chn rt quan trng v n gip bn tc hiu qu cao nht trn s tin bn u t. iu ngha l khi bn mun chn phng tin truyn tthng ip marketing n phn khc trin vng ca bn vimt chi ph thp nht.

Cc phng tin bao gm: SEO, Adwords, Facebook, Forum,Bi vit, Video, SMS..



Bc 6: Thit lp mc tiu doanh s v marketing

Mc tiu l iu thit yu i vi s thnh cng ca bn.S mong c l mc tiu khng c vit ra giy. Nu bnkhng vit nhng g bn mun, th mc tiu ca bn vn chl mong c. Khi thit lp mc tiu cn nh yu t SMART.Bo m mc tiu ca bn t c : (1) Sensible: nhn bitc, (2) Measurable: o lng c, (3) Achievable: c ththc hin c, (4) Realistic: c tnh thc t, (5) TimeSpecific: Thi gian xc nh

Mc tiu ca bn cn phi da vo ngun lc ti chnh m bo t c mc doanh thu, li nhun v t sut linhun.. Khng ch vy, mc tiu ca bn cng cn bao gmnhng yu t phi ti chnh nh s lng hng bn, s lnghp ng, s lng khch hng, quan h cng ng Khibn xc lp mc tiu, hy thc hin y nhng qui trnhgip mc tiu ca bn c tt c cc thnh vin trong cngty tip nhn , c cp n trong nhng hi ngh bnhng, c dn trn cc bng thng bo, v nht l nhnggii thng ng vin t c mc tiu .



Bc 7: Lp ngn sch Marketing

Ngn sch marketing ph thuc vo vic bn mun thit lp chnh xc n mc no. Vic tnh ton chi tit khng cnthit nu khng d liu v n.

Trc ht, nu cng ty ca bn hot ng c nhiunm th bn c th d dng thit lp ngn sch marketingda trn doanh s v chi ph marketing nhng nm trcy, tnh tan chi ph dnh cho mi khch hng v chiph trn mi sn phm

Bc tip theo l xc nh chi ph marketing cn thit cho 1sn phm t da vo ch tiu doanh s hay nhu cukhch hng xc nh ngn sch marketing. Kt qu nykhng tht s chnh xc nhng s gip bn o lng cmt ngn sch cn thit gip t c mc tiu ra.



By gi bn c mt k hoch marketing

vi 7 bc kh y . N tht s n gin

v ch cn trong 1 ngy. Tt nhin bn cn

chun b k lng trc khi bt u, nht l

vic tm hiu v la chn cc phng tin

truyn thng, v tm l ngi tiu dng

xy dng thng ip ng n, v d liu ti

chnh ca bn. Nhng ng nn qu c

gng xy dng mt k hoch tht hon

ho. Hy nh qui lut 80-20, 80% kt qu s

n ch trong 20% n lc ca bn.

Li khuyn cui cng ca ti l hy chc

rng bn khng b quy ry v b t qung

trong khi vit k hoch. Bn k hoch s l

c s quan trng nht i vi bn v i vi

c cng ty trong vic hoch nh tng lai.

Ngun: Tham kho

MARKETING KHP KN


Xy dng mt h thng Marketing khp kn s gipbn gia tng c nhiu khch hng mi v bn

c nhiu cho khch hng c


Y L MT H THNG MARKETING KHP KN



Tham gia kho hc XY DNG H THNG MARKETING ONLINE THNH CNG c hc h thng ny

0962 178 800 (H Ni) 012 868686 99 (TP HCM)

HOTLINE

REMARKETING& RETARGETING


Bn c bit bao nhiu phn trm lt truy cp website ca bn tr

thnh khch hng thc s? Mt con s bt ng l ch di 1%.

Vy lm th no bn tip cn li v thuyt phc c 99%

khch hng kia? Cng ngh qung co hin i cho php bn d

dng nhm qung co ti nhng ngi gh thm website m

cha mua hng cho d h i bt c u trn internet. Cng ngh

qung co gi l Tip th li, hay ReMarketing hay ReTargeting

c pht trin bi h thng qung co ca Google .



N GING TH NY NH

4 HNH VI CA

Lt Facebook

c bo in t

Tm kim

c email

KHCH HNG

Khi khch hng truy cp website ca bn, h s li cc thng tin v trnh duyt, h iu hnh, thi quen s dng Bng mt cng c (on m) ci t trn website, bn s lu li c cc thng

tin ny. Khi khch hng truy cp bt k website no thuc h thng qung co ca Google (Google Display Network) qung co ca

bn s hin th.

CASE STUDY Chng trnh MiniMBA FPT

CASE STUDY Chng trnh MiniMBA FPT

y l Case Study ti thc hin cho Hc vin qun tr Kinh doanhFSB ca FPT, chng trnh Mini FBA. Qung co ca Google vFacebook b bm ui khi khch hng truy cp vo website ca FSB m khng mua sn phm.

Qung co ca Google cn thng minh n mc cho php bitc h vo mc no, t kho no, sau qung co ng tpkhch hng .


H THNG


6 THNH PHN CA MA TRN WEBSITE THNG MINH

Website 2.0, Social Media Site, Blog, Forum, Bi vit, Danh b


Y L MA TRN WEBSITE THNG MINH



KHO HUN LUYN

SUPER COACHINGTng bc hng dn Kinh doanh

thnh cng trn Internet

KHO HC C BIT NHT CA RICHDADLOC

http://supercoaching.vn

HT RI

Theo di cc kho hc ca ONNET ti y

www.onnet.edu.vn

eBook 10 Cach Lam Internet Marketing RICHDADLOC

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