eBay Case study eBay Sg13
Transcript of eBay Case study eBay Sg13
eBay
Case study
eBay
Sg13이주연 이석현 황보리
eBay
Case study
eBay
Introduction of eBay :: 01
:: 02Distinctive Feature of eBay
:: 03
Reference :: 04
Future of eBay
Q&A :: 05
Case study
eBay
Introduction of eBay
:: 01
Introduction of eBay
:: 01
What is the eBay?
What is the eBay?
01
Case study
eBayIntroduction of eBay:: 01
:: 02
What is the eBay? 01-01History of eBay 01-02
Present of eBay 01-03
Distinctive Feature of eBay:: 03
Reference:: 04
Future of eBay
Q&A:: 05
Introduction of eBay
:: 01
The World's Online Marketplacefor the sale of goods and services by a diverse community of individuals and businesses
provide a global trading platform where practically anyone can trade practically anything.
What is the eBay?(ref.eBay's Company Overview page)
Case study
eBayIntroduction of eBay:: 01
:: 02
What is the eBay? 01-01History of eBay 01-02
Present of eBay 01-03
Distinctive Feature of eBay:: 03
Reference:: 04
Future of eBay
Q&A:: 05
What is the eBay?
Introduction of eBay
:: 01
Global trading platform
eBayAnybody
Anybody
Anybody
Anybody
Anybody
buy
sell
eBay=
Anything
Anything
AnythingAnything
Case study
eBayIntroduction of eBay:: 01
:: 02
What is the eBay? 01-01History of eBay 01-02
Present of eBay 01-03
Distinctive Feature of eBay:: 03
Reference:: 04
Future of eBay
Q&A:: 05
What is the eBay?
Seller
eBay Trading
Community
• 1.26 millionregistered users
• 800,000+ simulation auctions
Buyer
Lists item
AuctionsFees($$)
Notification ofWinning buyer!
FeedbackOn buyer
1
8
4
5
Feedback on seller
Notification ofWinning bid!
2
4
Bids on item3
Buyers and sellers leaveFeedback on each other
7
Ships item (after exchanging e-mail)6
Sends payment (after exchanging e-mail)6
Registration0 Registration0
Introduction of eBay
:: 01 Case study
eBayIntroduction of eBay:: 01
:: 02
What is the eBay? 01-01History of eBay 01-02
Present of eBay 01-03
Distinctive Feature of eBay:: 03
Reference:: 04
Future of eBay
Q&A:: 05
Introduction of eBay
:: 01
What is the eBay?
Case study
eBayIntroduction of eBay:: 01
:: 02
What is the eBay? 01-01History of eBay 01-02
Present of eBay 01-03
Distinctive Feature of eBay:: 03
Reference:: 04
Future of eBay
Q&A:: 05
What is the eBay?
Introduction of eBay
:: 01
AntiquesArtBusiness & IndustrialClothing & AccessoriesCoinsCollectibles
Dolls & BearsElectronics & ComputersHomeJewelry & WatchesMovies & TelevisionMusic
Musical InstrumentsPottery & GlassReal EstatesSportsStampsTickets
Toys & HobbiesTravelEverything Else
Categories
Case study
eBayIntroduction of eBay:: 01
:: 02
What is the eBay? 01-01History of eBay 01-02
Present of eBay 01-03
Distinctive Feature of eBay:: 03
Reference:: 04
Future of eBay
Q&A:: 05
What is the eBay?
eBay Motors eBay Stores Half.com by eBay
Paypal Sothebys
Special Sites of eBay
Case study
eBayIntroduction of eBay:: 01
:: 02
What is the eBay? 01-01History of eBay 01-02
Present of eBay 01-03
Distinctive Feature of eBay:: 03
Reference:: 04
Future of eBay
Q&A:: 05
Introduction of eBay
:: 01
What is the eBay?
Special Sites of eBay
eBay Motors
Case study
eBayIntroduction of eBay:: 01
:: 02
What is the eBay? 01-01History of eBay 01-02
Present of eBay 01-03
Distinctive Feature of eBay:: 03
Reference:: 04
Future of eBay
Q&A:: 05
Introduction of eBay
:: 01
What is the eBay?
Reasons for eBay’s success
eBay, Inc. Diversification in the internet auction market - NewYork University Case study
• It's fun
• You meet people with similar interests
• You get a great deal (most of the time)
• You find a valuable collectibles
Case study
eBayIntroduction of eBay:: 01
:: 02
What is the eBay? 01-01History of eBay 01-02
Present of eBay 01-03
Distinctive Feature of eBay:: 03
Reference:: 04
Future of eBay
Q&A:: 05
Introduction of eBay
:: 01
Introduction of eBay
:: 01
What is the eBay?
History of eBay
02
Case study
eBayIntroduction of eBay:: 01
:: 02
What is the eBay? 01-01History of eBay 01-02Present of eBay 01-03
Distinctive Feature of eBay:: 03
Reference:: 04
Future of eBay
Q&A:: 05
History of eBay
Introduction of eBay
:: 01
“ I wanna special candy box ~”
Case study
eBayIntroduction of eBay:: 01
:: 02
What is the eBay? 01-01History of eBay 01-02Present of eBay 01-03
Distinctive Feature of eBay:: 03
Reference:: 04
Future of eBay
Q&A:: 05
History of eBay
Introduction of eBay
:: 01
1995 년 9 월
Pierre Omidyar 가 Auction Web 서비스를 시작
1996 년
Pierre Omidyar 와 Jeff Skoll, Auction Web 을 회사로 등록
1997 년
시스템을 새로 만들고 eBay 로 이름을 바꿈많은 venture capitalist 들이 자본을 투입하기 시작
배너 광고 등을 통해 홍보를 시작
97 년 중반 , eBay 는 하루에 80 만 건의 경매를 성사시켰다 .
Beginning of eBay
ref. NYU one, eBay's Annual Review 1999, 2000, 2001, 2002 of IR page
Case study
eBayIntroduction of eBay:: 01
:: 02
What is the eBay? 01-01History of eBay 01-02Present of eBay 01-03
Distinctive Feature of eBay:: 03
Reference:: 04
Future of eBay
Q&A:: 05
History of eBay
Introduction of eBay
:: 01
1998 년 초
피에르는 CEO 자리에 Meg Whitman 을 앉혔다 . Meg Whitman 은 베인 컨설팅 , 프록터 앤 갬블 , 디즈니 등에서 일해왔다 . 휘트먼은 이러한 경험들을 바탕으로 사업 전략에 집중할 수 있었다 . 전국 규모의 광고 전략을 통해 eBay 라는 이름은 널리 알려졌다 .
Growth of eBay
Case study
eBayIntroduction of eBay:: 01
:: 02
What is the eBay? 01-01History of eBay 01-02Present of eBay 01-03
Distinctive Feature of eBay:: 03
Reference:: 04
Future of eBay
Q&A:: 05
History of eBay
Introduction of eBay
:: 01
1999 년 – 엄청난 성장
• 사용자 수의 증가 - 1999 년 초 , 2.2M 연말 , over 10M
• 등록된 상품 수의 증가 - 1998 년 3370 만 1999 년 1 억 2960 만
• 물품 분류 수의 증가 – 1998 년 1500 개 2 배로 증가
• 총 수익의 변화 - 97 년과 98 년의 순 수익은 700 만 달러 , 99 년은 천만 달러 (138 만 달러를 사회로 환원 )
• 타업체와의 제휴 - AOL, Compuseerve, Digital Cities, ICQ
• Community System 의 강화
Growth of eBay
Case study
eBayIntroduction of eBay:: 01
:: 02
What is the eBay? 01-01History of eBay 01-02Present of eBay 01-03
Distinctive Feature of eBay:: 03
Reference:: 04
Future of eBay
Q&A:: 05
History of eBay
Introduction of eBay
:: 01Number of eBay Registered Users
9
8
7
6
5
4
3
2
1
01QA-98 2QA-98 3QA-98 4QA-98 1QA-99 2QA-99 3QA-99 4QA-99
Source : Deutsche Banc Alex. Brown estimates; company reports.
Us
ers
(in
mil
lio
n)
Case study
eBayIntroduction of eBay:: 01
:: 02
What is the eBay? 01-01History of eBay 01-02Present of eBay 01-03
Distinctive Feature of eBay:: 03
Reference:: 04
Future of eBay
Q&A:: 05
History of eBay
Introduction of eBay
:: 01
총 매출액의 변화
총 수익의 변화(ref. eBay's Annual Report 2001)
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eBayIntroduction of eBay:: 01
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What is the eBay? 01-01History of eBay 01-02Present of eBay 01-03
Distinctive Feature of eBay:: 03
Reference:: 04
Future of eBay
Q&A:: 05
History of eBay
Introduction of eBay
:: 01
17 억
(ref. eBay's Annual Report 2001)
Case study
eBayIntroduction of eBay:: 01
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What is the eBay? 01-01History of eBay 01-02Present of eBay 01-03
Distinctive Feature of eBay:: 03
Reference:: 04
Future of eBay
Q&A:: 05
History of eBay
Introduction of eBay
:: 01
eBay 의 가치는 몇 배로 증가했나 ?
(ref. eBay's IR page FAQ)
Case study
eBayIntroduction of eBay:: 01
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What is the eBay? 01-01History of eBay 01-02Present of eBay 01-03
Distinctive Feature of eBay:: 03
Reference:: 04
Future of eBay
Q&A:: 05
History of eBay
Introduction of eBay
:: 01
Partnerships with Companies
* Kodak (digitizing customer photos)* Mailboxes Etc. (shipping)* i-Escrow (for releasing funds after items are received)* Collectors Universe (authenticating auction items)* Billpoint (payment with credit cards)* Bought Butterfield &Butterfield (134-year-old auction house)* Bought Kruse International (hi-end Automobile auction house)
eBay, Inc.: Diversification in the internet auction market - NewYork University Case study
Case study
eBayIntroduction of eBay:: 01
:: 02
What is the eBay? 01-01History of eBay 01-02Present of eBay 01-03
Distinctive Feature of eBay:: 03
Reference:: 04
Future of eBay
Q&A:: 05
Introduction of eBay
:: 01
Present of eBay
Argentina Australia Austria Belgium Brazil Canada China France Germany Ireland Italy Korea Mexico Netherlands New Zealand Singapore Spain Sweden Switzerland Taiwan United Kingdom
미국 외에도 eBay 는 21 개 나라에 진출한 상태입니다 . 전 세계적으로는 4240 만 명의 사용자를 확보하고 있으며 , 1 년동안 4 억 2300 만 건의 아이템이 등록되고 있습니다 . 즉 , 1 분에 약 4 개의 물건이 eBay 에 등록된다는 말입니다 .
Present of eBay
Case study
eBayIntroduction of eBay:: 01
:: 02
What is the eBay? 01-01History of eBay 01-02
Present of eBay 01-03
Distinctive Feature of eBay:: 03
Reference:: 04
Future of eBay
Q&A:: 05
Distinctive feature of eBay
:: 02
Case study
eBay
Seller
eBay Trading Community
• 1.26 million registered users
• 800,000+ simulation auctions
Buyer
Lists item
AuctionsFees($$)
Notification ofWinning buyer!
FeedbackOn buyer
1
8
4
5
Feedback on seller
Notification ofWinning bid!
2
4
Bids on item3
Buyers and sellers leaveFeedback on each other
7
Ships item (after exchanging e-mail)6
Sends payment (after exchanging e-mail)6
Registration0 Registration0
Distinctive feature of eBay
:: 02
Security Policy
Security Policy : Safe Harbor
00
Case study
eBayIntroduction of eBay:: 01
:: 02
Security Policy : Safe Harbor 02-00Community 의 활성화 02-01
Safety Tool : Legal Buddy 02-02Feedback Rating 02-03Payment System 02-04
eBay 의 독특한 경매과정 02-05 고객에 대한 이해 02-06
그런데 02-07
Distinctive Feature of eBay
:: 03Reference:: 04
Future of eBay
Q&A:: 05
미국과 EU 사이에 맺은 개인 정보 보호에 대한 협약
Safe Harbor :: Security Policy
Security Policy
Distinctive feature of eBay
:: 02
Notice
Choice Onward Transfer
Access Security
Data Integrity Enforcement
Safe Harbor
http://www.export.gov/safeharbor/sh_overview.html
Case study
eBayIntroduction of eBay:: 01
:: 02
Security Policy : Safe Harbor 02-00Community 의 활성화 02-01
Safety Tool : Legal Buddy 02-02Feedback Rating 02-03Payment System 02-04
eBay 의 독특한 경매과정 02-05 고객에 대한 이해 02-06
그런데 02-07
Distinctive Feature of eBay
:: 03Reference:: 04
Future of eBay
Q&A:: 05
Seller Buyer
Lists item
AuctionsFees($$)
Notification ofWinning buyer!
FeedbackOn buyer
1
8
4
5
Feedback on seller
Notification ofWinning bid!
2
4
Bids on item3
Buyers and sellers leaveFeedback on each other
7
Ships item (after exchanging e-mail)6
Sends payment (after exchanging e-mail)6
Registration0 Registration0
eBay Trading Community
• 1.26 million registered users
• 800,000+ simulation auctions
Distinctive feature of eBay
:: 02
Security Policy
Community 의 활성화
01
Case study
eBayIntroduction of eBay:: 01
:: 02
Security Policy : Safe Harbor 02-00Community 의 활성화 02-01
Safety Tool : Legal Buddy 02-02Feedback Rating 02-03Payment System 02-04
eBay 의 독특한 경매과정 02-05 고객에 대한 이해 02-06
그런데 02-07
Distinctive Feature of eBay
:: 03Reference:: 04
Future of eBay
Q&A:: 05
Community
Community 의 활성화
Security Policy
Distinctive feature of eBay
:: 02
판매자구매자
구매자
구매자
구매자
구매자
판매자
판매자
판매자 판매자
판매자
판매자
판매자
판매자
구매자
구매자
Case study
eBayIntroduction of eBay:: 01
:: 02
Security Policy : Safe Harbor 02-00Community 의 활성화 02-01
Safety Tool : Legal Buddy 02-02Feedback Rating 02-03Payment System 02-04
eBay 의 독특한 경매과정 02-05 고객에 대한 이해 02-06
그런데 02-07
Distinctive Feature of eBay
:: 03Reference:: 04
Future of eBay
Q&A:: 05
Community 의 활성화
Security Policy
Distinctive feature of eBay
:: 02
user 들의 활동 – 쇼핑 , 채팅 , 포럼을 즐김
사용자들 사이에서 열려잇는 공공 포럼화같은 취미가 있는 사람들끼리의 공유장소새로운 사업에 대한 아이디어 혹은 사업가들간의 만남장소eBay 에서의 쇼핑“ 이웃 관찰자” 그룹 형성에 따른 오용으로부터의 보호 및 통신예절에 어긋나는 행동 규제커뮤니티와 회사 사이에서의 통신또한 조장결과적으로 사용자의 생활 양식의 일부 – like daum
Case study
eBayIntroduction of eBay:: 01
:: 02
Security Policy : Safe Harbor 02-00Community 의 활성화 02-01
Safety Tool : Legal Buddy 02-02Feedback Rating 02-03Payment System 02-04
eBay 의 독특한 경매과정 02-05 고객에 대한 이해 02-06
그런데 02-07
Distinctive Feature of eBay
:: 03Reference:: 04
Future of eBay
Q&A:: 05
“Stickiest” Online Activities
Property Type
Monthly RankTime Spent(hours:minutes:seconds)
ByUniqueAudience
PagesPerPerson
eBayYahoo!MSNUproarThe Excite NetworkAOL sitesProdigyKnight Ridder Real Cities NetworkGO NetworkCNN
AuctionPortalPortalGamingPortalPortalPortal
NewspapersPortal PlusNews
3:08:191:02:341:00:030:44:210:33:100:32:010:31:47
0:29:180:27:460:26:43
1723
6571
56
595
20
233754833302411
222725
Source : Nielsen/.Net Ratings. March 1999.
Distinctive feature of eBay
:: 02 Case study
eBayIntroduction of eBay:: 01
:: 02
Security Policy : Safe Harbor 02-00Community 의 활성화 02-01
Safety Tool : Legal Buddy 02-02Feedback Rating 02-03Payment System 02-04
eBay 의 독특한 경매과정 02-05 고객에 대한 이해 02-06
그런데 02-07
Distinctive Feature of eBay
:: 03Reference:: 04
Future of eBay
Q&A:: 05
Seller Buyer
AuctionsFees($$)
Notification ofWinning buyer!
FeedbackOn buyer
Lists item1
8
4
5
Feedback on seller
Notification ofWinning bid!
2
4
Bids on item3
Buyers and sellers leaveFeedback on each other
7
Ships item (after exchanging e-mail)6
Sends payment (after exchanging e-mail)6
Registration0 Registration0
eBay Trading Community
• 1.26 million registered users
• 800,000+ simulation auctions
Distinctive feature of eBay
:: 02
Security Policy
Safety Tool: Legal Buddy
02
Case study
eBayIntroduction of eBay:: 01
:: 02
Security Policy : Safe Harbor 02-00Community 의 활성화 02-01
Safety Tool : Legal Buddy 02-02Feedback Rating 02-03Payment System 02-04
eBay 의 독특한 경매과정 02-05 고객에 대한 이해 02-06
그런데 02-07
Distinctive Feature of eBay
:: 03Reference:: 04
Future of eBay
Q&A:: 05
• 리걸 버디 프로그램은 지적재산권을 침해한 상품을 퇴치하기 위해 개발된 것이다 .
• 이 프로그램은 지적재산권에 문제가 있다고 판단되는 상품이 물건으로 나오면 자동적으로 ebay 메인컴퓨터에 메시지를 띄우게 된다 .
• 소프트웨어 ·장난감 등 업종별 1백 개 주요 업체의 지적 재산권 보유 상황이 데이터베이스(DB) 로 구축돼 있어 바로 바로 검색이 가능하다 .
Security Policy
Legal Buddy :: Safety Tool
Distinctive feature of eBay
:: 02
http://pages.ebay.com/help/sell/item_allowed.html
Case study
eBayIntroduction of eBay:: 01
:: 02
Security Policy : Safe Harbor 02-00Community 의 활성화 02-01
Safety Tool : Legal Buddy 02-02Feedback Rating 02-03Payment System 02-04
eBay 의 독특한 경매과정 02-05 고객에 대한 이해 02-06
그런데 02-07
Distinctive Feature of eBay
:: 03Reference:: 04
Future of eBay
Q&A:: 05
Seller Buyer
AuctionsFees($$)
Notification ofWinning buyer!
Lists item1
8
4
Notification ofWinning bid!
4
Bids on item3
FeedbackOn buyer
5
Feedback on seller
2
Buyers and sellers leaveFeedback on each other
7
Ships item (after exchanging e-mail)6
Sends payment (after exchanging e-mail)6
Registration0 Registration0
eBay Trading Community
• 1.26 million registered users
• 800,000+ simulation auctions
Distinctive feature of eBay
:: 02
Security Policy
Feedback Rating
03
Case study
eBayIntroduction of eBay:: 01
:: 02
Security Policy : Safe Harbor 02-00Community 의 활성화 02-01
Safety Tool : Legal Buddy 02-02Feedback Rating 02-03Payment System 02-04
eBay 의 독특한 경매과정 02-05 고객에 대한 이해 02-06
그런데 02-07
Distinctive Feature of eBay
:: 03Reference:: 04
Future of eBay
Q&A:: 05
Distinctive feature of eBay
:: 02
Security Policy
Rate : +1 for a positive comment 0 for a neutral comment-1 for a negative comment
stars for 10 or greater rating.
Feedback Rating
:: an official 'reputation' made up of comments from other eBay users
Case study
eBayIntroduction of eBay:: 01
:: 02
Security Policy : Safe Harbor 02-00Community 의 활성화 02-01
Safety Tool : Legal Buddy 02-02Feedback Rating 02-03Payment System 02-04
eBay 의 독특한 경매과정 02-05 고객에 대한 이해 02-06
그런데 02-07
Distinctive Feature of eBay
:: 03Reference:: 04
Future of eBay
Q&A:: 05
Distinctive feature of eBay
:: 02
Security Policy
Feedback Rating
Case study
eBayIntroduction of eBay:: 01
:: 02
Security Policy : Safe Harbor 02-00Community 의 활성화 02-01
Safety Tool : Legal Buddy 02-02Feedback Rating 02-03Payment System 02-04
eBay 의 독특한 경매과정 02-05 고객에 대한 이해 02-06
그런데 02-07
Distinctive Feature of eBay
:: 03Reference:: 04
Future of eBay
Q&A:: 05
Distinctive feature of eBay
:: 02
Security Policy
Feedback Rating
Who find them useful?
• potential buyer or seller - shows how a person does business
• winning bidder or seller - leave feedback for trading partner
Case study
eBayIntroduction of eBay:: 01
:: 02
Security Policy : Safe Harbor 02-00Community 의 활성화 02-01
Safety Tool : Legal Buddy 02-02Feedback Rating 02-03Payment System 02-04
eBay 의 독특한 경매과정 02-05 고객에 대한 이해 02-06
그런데 02-07
Distinctive Feature of eBay
:: 03Reference:: 04
Future of eBay
Q&A:: 05
Seller Buyer
AuctionsFees($$)
Notification ofWinning buyer!
Lists item1
8
4
Notification ofWinning bid!
4
Bids on item3
FeedbackOn buyer
5
Feedback on seller
2
Buyers and sellers leaveFeedback on each other
7
Ships item (after exchanging e-mail)6
Sends payment (after exchanging e-mail)6
Registration0 Registration0
eBay Trading Community
• 1.26 million registered users
• 800,000+ simulation auctions
Distinctive feature of eBay
:: 02
Security Policy
PaymentSystem
04
Case study
eBayIntroduction of eBay:: 01
:: 02
Security Policy : Safe Harbor 02-00Community 의 활성화 02-01
Safety Tool : Legal Buddy 02-02Feedback Rating 02-03
Payment System 02-04 eBay 의 독특한 경매과정 02-05
고객에 대한 이해 02-06그런데 02-07
Distinctive Feature of eBay
:: 03Reference:: 04
Future of eBay
Q&A:: 05
Distinctive feature of eBay
:: 02
Security Policy
Payment method
지불과 배송이 이루어지는 순서
1. 구매자가 중재자에게 돈을 송금2. 중재자가 판매자에게 구매자의 송금을 확인3. 판매자의 배송4. 구매자가 물품확인 후 구매결정5. 중재자가 판매자에게 대금 송금
Case study
eBayIntroduction of eBay:: 01
:: 02
Security Policy : Safe Harbor 02-00Community 의 활성화 02-01
Safety Tool : Legal Buddy 02-02Feedback Rating 02-03
Payment System 02-04 eBay 의 독특한 경매과정 02-05
고객에 대한 이해 02-06그런데 02-07
Distinctive Feature of eBay
:: 03Reference:: 04
Future of eBay
Q&A:: 05
Distinctive feature of eBay
:: 02
Security Policy
eBay 에서 사용되는 payment System 의 종류
insurance 지원 . - $250 까지 지원 .
Payment method
• eBay 자체적인 payment System
• online credit card payment – paypal
• mail order – bidPay
Case study
eBayIntroduction of eBay:: 01
:: 02
Security Policy : Safe Harbor 02-00Community 의 활성화 02-01
Safety Tool : Legal Buddy 02-02Feedback Rating 02-03
Payment System 02-04 eBay 의 독특한 경매과정 02-05
고객에 대한 이해 02-06그런데 02-07
Distinctive Feature of eBay
:: 03Reference:: 04
Future of eBay
Q&A:: 05
Distinctive feature of eBay
:: 02
Security Policy
eBay 의 독특한 경매과정
05
Case study
eBayIntroduction of eBay:: 01
:: 02
Security Policy : Safe Harbor 02-00Community 의 활성화 02-01
Safety Tool : Legal Buddy 02-02Feedback Rating 02-03Payment System 02-04
eBay 의 독특한 경매과정 02-05 고객에 대한 이해 02-06
그런데 02-07
Distinctive Feature of eBay
:: 03Reference:: 04
Future of eBay
Q&A:: 05
Distinctive feature of eBay
:: 02
Security Policy
고객에 대한 이해
06
Case study
eBayIntroduction of eBay:: 01
:: 02
Security Policy : Safe Harbor 02-00Community 의 활성화 02-01
Safety Tool : Legal Buddy 02-02Feedback Rating 02-03Payment System 02-04
eBay 의 독특한 경매과정 02-05 고객에 대한 이해 02-06
그런데 02-07
Distinctive Feature of eBay
:: 03Reference:: 04
Future of eBay
Q&A:: 05
3 년 전 출범 이후의 온라인 거래들을 정기적으로재조사 및 통계화하여 경매 서비스를 수정 .
고객에 대한 이해
Security Policy
Distinctive feature of eBay
:: 02
Ex. 1일본과 호주의 입찰자 증가 – 해당 지역 경매 서비스 실시
Ex. 2 등록자 분포 90 개중 초과 – 국제 관세 , 관습 , 법규를 제공 .
Ex. 3 수집품에 대한 욕구 증가 – 새로운 범주 추가 . 품목 증설 .
Case study
eBayIntroduction of eBay:: 01
:: 02
Security Policy : Safe Harbor 02-00Community 의 활성화 02-01
Safety Tool : Legal Buddy 02-02Feedback Rating 02-03Payment System 02-04
eBay 의 독특한 경매과정 02-05 고객에 대한 이해 02-06
그런데 02-07
Distinctive Feature of eBay
:: 03Reference:: 04
Future of eBay
Q&A:: 05
Distinctive feature of eBay
:: 02
Security Policy
그런데
07
Case study
eBayIntroduction of eBay:: 01
:: 02
Security Policy : Safe Harbor 02-00Community 의 활성화 02-01
Safety Tool : Legal Buddy 02-02Feedback Rating 02-03Payment System 02-04
eBay 의 독특한 경매과정 02-05 고객에 대한 이해 02-06
그런데 02-07
Distinctive Feature of eBay
:: 03Reference:: 04
Future of eBay
Q&A:: 05
eBay 는 경매 사이트가 아니다 ?
Security Policy
Distinctive feature of eBay
:: 02
eBay 는 Garage Sale, Moving Sale 의 online 으로의 연장이다 . 옥션은 PC 통신의 중고 장터가 online 으로 확장한 형태 . 역사적으로 대략 12 년 정도 . 우리 나라에는 이런 문화가 없다 .
Auction 은 eBay Korea 가 되지 않는다 eBay Japan 이 침몰 ! (NEC 가 30% 의 지분을 가진 합작 파트너였으나 실패 )
원인
Cultural GAP
Ref : eBay 성공신화의 비밀 : i-biznet
Case study
eBayIntroduction of eBay:: 01
:: 02
Security Policy : Safe Harbor 02-00Community 의 활성화 02-01
Safety Tool : Legal Buddy 02-02Feedback Rating 02-03Payment System 02-04
eBay 의 독특한 경매과정 02-05 고객에 대한 이해 02-06
그런데 02-07
Distinctive Feature of eBay
:: 03Reference:: 04
Future of eBay
Q&A:: 05
미국 이외의 시장에서 성공하기 어렵다 !
Security Policy
Distinctive feature of eBay
:: 02
Yahoo, Lycos 등의 회사는 전세계 20여개의 Local site. But, eBay 는 단 8 개 ,
캐나다 , 영국 , 오스트리아 , 호주 , 프랑스 , 이태리 , 독일로 ,
비슷한 문화권 !
미국에 가장 맞는 Model
Case study
eBayIntroduction of eBay:: 01
:: 02
Security Policy : Safe Harbor 02-00Community 의 활성화 02-01
Safety Tool : Legal Buddy 02-02Feedback Rating 02-03Payment System 02-04
eBay 의 독특한 경매과정 02-05 고객에 대한 이해 02-06
그런데 02-07
Distinctive Feature of eBay
:: 03Reference:: 04
Future of eBay
Q&A:: 05
Future of eBay
:: 03
Case study
eBay
Future of eBay
:: 03
Person-to-Person(P2P) 로 시작
Business-to-Consumer(B2C)
• name-brand 를 partner 로 하여 B2C 경매를 제공하는 것은 매력적 !• Forrester Research predicts that
“ P2P constituted 70 percent of 1998 online auctionsbut B2C auctions will gain momentum and generate 66 percent online auction market revenues by 2003 ”
Future of eBay
eBay, Inc.: Diversification in the internet auction market - NewYork University Case study
Case study
eBayIntroduction of eBay:: 01
:: 02Distinctive Feature of eBay
:: 03Reference:: 04
Future of eBay
Q&A:: 05
Future of eBay
:: 03
Business-to-Business(B2B)
• started offering in B2B sales category on its German auction site.
• Tradeout.com : provides auctions for corporate surplus materials
Future of eBay
Case study
eBayIntroduction of eBay:: 01
:: 02Distinctive Feature of eBay
:: 03Reference:: 04
Future of eBay
Q&A:: 05
Future of eBay
:: 03
With competitors like Yahoo! offering their auction service for free, can eBay justify its placement fees and commission on sales?
How should eBay integrate its product and service offerings in the P2P market, and regional and international sites?
Future of eBay
Case study
eBayIntroduction of eBay:: 01
:: 02Distinctive Feature of eBay
:: 03Reference:: 04
Future of eBay
Q&A:: 05
Reference
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Case study
eBay
Reference
:: 05 Case study
eBayIntroduction of eBay:: 01
:: 02Distinctive Feature of eBay:: 03
Reference:: 04
Future of eBay
Q&A:: 05
Q & A
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Case study
eBay
Case study
eBay
Thanks!