Eb0ecBOS 1Intro & Anal Tools & Framewks

8/10/2019 Eb0ecBOS 1Intro & Anal Tools & Framewks

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The Strategy Canvas of Cirque du Soleil

High

Low

Price Starperformers

Animalshows

Aisleconcessions

Multipleshowarenas

Funandhumor

Thrillsanddanger

niquevenue

Theme !efinedwatchingenvironment

Multipleproductions

Artisticmusicanddance

!ingling "ros# And "arnum $ "ailey %alue Curve

Smaller

!egional

Circuses

Cirque du Soleil

Value Curve


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&liminate'!educe'!aise'Create (rid)

The Case of Cirque du Soleil

&liminate

Star performers

Animal shows

Aisle concession sales

Multiple show arenas

!aise

nique venue

!educe

Fun and humorThrill and danger

Create

Theme!efined environment

Multiple productions

Artistic music and dance


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The Four Actions Framewor*

Reduce

Which factors should

be reduced well

below the industrys

standard?

Create


be created that the

industry has never

offered?

Eliminate

Which of the factors

that the industry

takes for granted

should be eliminated?

Raise


be raised well

above the industrys

standard?

A new

%alue

Curve


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Creating "lue +ceans

%alue ,nnovation) The Cornerstone of "lue +cean StrategyValue innovation is created in the region where a companys actions favourably affect both itscost structure and its value proposition to buyers. Cost savings are made by eliminating andreducing the factors and industry competes on. uyer value is lifted by raising and creatingelements the industry has never offered. !ver time" costs are reduced further as scaleeconomies kick in due to the high sales volumes that superior value generates.

%alue

,nnovation

Costs

uyer Value

The Simultaneous Pursuit of -ifferentiation and Low Cost


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!ed +cean %ersus "lue +cean Strategy

!ed +cean Strategy "lue +cean Strategy

Compete in e#isting market space. Create uncontested market space.

eat the competition. $ake the competition irrelevant.

%#ploit e#isting demand. Create and capture new demand.

$ake the value&cost trade&off & act ofbalancing two opposed things.'Strategy of greater value" higher cost"

or" reasonable value" lower cost.Strategy( seen as a choice betweendifferentiation and low cost).

reak the value&cost trade&off. '*ewconcept that breaks this trade&off andcreates blue ocean of new market

space).

+lign the whole system of a firmsactivities with its strategic choice ofdifferentiation or low cost.

+lign the whole system of a firmsactivities in pursuit of differentiationand low cost.


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The Profit and (rowth Consequences of Creating "lue +ceans

"usiness Launch ./0 120

!evenue ,mpact3annual income4

/50 6.0

Profit ,mpact 670 /10

Launches within red oceans Launches for creating 8lue oceans


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T++L 1

The Strategy Canvas

The Strategy Canvas of the #S# 9ine ,ndustry in the Late 177:s

,igh

-ow

rice /se of wine relatedterminology and

distinctions in wine

communication

+bove&the&line marketing

+ging0uality

Vineyardprestige

and legacy

Winecomple#ity

Winerange

"udget 9ines

Premium 9ines


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The Strategy Canvas of Cirque du Soleil

High

Low

Price Starperformers

Animalshows

Aisleconcessions

Multipleshowarenas

Funandhumor

Thrillsanddanger

niquevenue

Theme !efinedwatchingenvironment

Multipleproductions

Artisticmusicanddance

!ingling "ros# And "arnum $ "ailey %alue Curve

Smaller!egional

Circuses

Cirque du Soleil

Value Curve


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T++L 5

The Four Actions Framewor*

Reduce


be reduced well

below the industrys

standard?

Create


be created that the

industry has never

offered?

Eliminate

Which of the factors

that the industry

takes for granted

should be eliminated?

Raise


be raised well

above the industrys

standard?

A new

%alue

Curve


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The Strategy Canvas of ;yellow tail

Eb0ecBOS 1Intro & Anal Tools & Framewks

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Transcript of Eb0ecBOS 1Intro & Anal Tools & Framewks