Social Media Gipfel Nov. 2013 Social Commerce preloved BringBee
E-commerce + Social media
-
Upload
estevao-soares-custodio -
Category
Social Media
-
view
238 -
download
0
Transcript of E-commerce + Social media
![Page 1: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/1.jpg)
E-commerce Day 2017 | @estevaosoares
MÍDIAS SOCIAIS + e-commerce
![Page 2: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/2.jpg)
Estêvão Soares | @estevaosoares
Envie um tweet/insta @estevaosoaresDEIXE + SOCIAL
![Page 3: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/3.jpg)
#CodeEconomy | Social Media Week SP
Algumas das marcas que eu já trabalhei
![Page 4: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/4.jpg)
Estêvão Soares | @estevaosoares
![Page 5: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/5.jpg)
Estêvão Soares | @estevaosoares
![Page 6: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/6.jpg)
Estêvão Soares | @estevaosoares
![Page 7: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/7.jpg)
Estêvão Soares | @estevaosoares
![Page 8: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/8.jpg)
E-commerce Day 2017 | @estevaosoares
PORQUE RAIOS EU NÃO CONSIGO
VENDER?
![Page 9: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/9.jpg)
E-commerce Day 2017 | @estevaosoares
MÍDIAS SOCIAIS É UM DOS
CAMINHOS PARA VENDER.
NÃO É O ÚNICO.
![Page 10: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/10.jpg)
E-commerce Day 2017 | @estevaosoares
SOCIAL BEHAVIOR
People First
![Page 11: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/11.jpg)
E-commerce Day 2017 | @estevaosoares
PEOPLE FIRST = MOBILE
![Page 12: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/12.jpg)
#CodeEconomy | Social Media Week SP
MESSAGING IS THE NEXT "SOCIAL MEDIA"
![Page 13: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/13.jpg)
#CodeEconomy | Social Media Week SP
![Page 14: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/14.jpg)
#CodeEconomy | Social Media Week SP
![Page 15: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/15.jpg)
#CodeEconomy | Social Media Week SP
MAIS DE 95% DOS 731 MILHÕES DE HABITANTES
DA CHINA ACESSAM A INTERNET VIA SMARTPHONE
![Page 16: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/16.jpg)
#CodeEconomy | Social Media Week SP
MAIS DE 95% DOS 731 MILHÕES DE HABITANTES DA CHINA ACESSAM A INTERNET VIA
SMARTPHONE
= 7X A POPULAÇÃO CONECTADA DO BRASIL
![Page 17: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/17.jpg)
#CodeEconomy | Social Media Week SP
US$5.5 TRILHÕES VIA MOBILE FORAM
PROCESSADOS NA CHINA EM 2016
![Page 18: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/18.jpg)
#CodeEconomy | Social Media Week SP
US$5.5 TRILHÕES VIA MOBILE FORAM
PROCESSADOS NA CHINA EM 2016
50% DO PIB
![Page 19: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/19.jpg)
#CodeEconomy | Social Media Week SP
US$5.5 TRILHÕES VIA MOBILE FORAM
PROCESSADOS NA CHINA EM 2016
50% DO PIB3X O PIB DO BRASIL
![Page 20: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/20.jpg)
#CodeEconomy | Social Media Week SP
US$112 BILHÕES EM PAGAMENTOS
OFFLINE (VIA MOBILE)
Fonte: Forrester Research
50x mais do que nos EUA
![Page 21: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/21.jpg)
E-commerce Day 2017 | @estevaosoares
ANALYTICS É UMA FERRAMENTA DE TRADUÇÃO DO
COMPORTAMENTO HUMANO
![Page 22: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/22.jpg)
E-commerce Day 2017 | @estevaosoares
ON/OFF ANALYTICS
Beacons, QR Codes, Cupons, Offline Conversions, Insights, Google Analytics, Pixels, etc…
![Page 23: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/23.jpg)
E-commerce Day 2017 | @estevaosoares
![Page 24: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/24.jpg)
E-commerce Day 2017 | @estevaosoares
O MARKETING DE HOJE É
MULTIDISCIPLINAR
![Page 25: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/25.jpg)
E-commerce Day 2017 | @estevaosoares
Fácil falar
Difícil executar
Impossível de Ignorar
CONTEXTO DIGITAL
![Page 26: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/26.jpg)
E-commerce Day 2017 | @estevaosoares
A PERCEPÇÃO DO TEMPO
A armadilha nº1 para emperrar processos no digital
![Page 27: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/27.jpg)
E-commerce Day 2017 | @estevaosoares
PROCESSO: O SEGREDO DA OTIMIZAÇÃO
![Page 28: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/28.jpg)
E-commerce Day 2017 | @estevaosoares
MARCA
![Page 29: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/29.jpg)
E-commerce Day 2017 | @estevaosoares
MARCA
INTERAÇÃO
![Page 30: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/30.jpg)
E-commerce Day 2017 | @estevaosoares
MARCA
INTERAÇÃO
CONVERSÃO
![Page 31: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/31.jpg)
E-commerce Day 2017 | @estevaosoares
MARCA
INTERAÇÃO
CONVERSÃO
tempo retorno
![Page 32: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/32.jpg)
E-commerce Day 2017 | @estevaosoares
SOBRE O "FUTURO"
![Page 33: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/33.jpg)
E-commerce Day 2017 | @estevaosoares
BEACONS
REALIDADE AUMENTADA
REALIDADE VIRTUAL
INTELIGÊNCIA ARTIFICAL
BOTS
BLOCKCHAIN
![Page 34: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/34.jpg)
#CodeEconomy | Social Media Week SP
VISUAL MARKETING
what do you see?
![Page 35: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/35.jpg)
#CodeEconomy | Social Media Week SP
![Page 36: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/36.jpg)
#CodeEconomy | Social Media Week SP
![Page 37: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/37.jpg)
#CodeEconomy | Social Media Week SP
![Page 38: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/38.jpg)
#CodeEconomy | Social Media Week SP
![Page 39: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/39.jpg)
#CodeEconomy | Social Media Week SP
![Page 40: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/40.jpg)
#CodeEconomy | Social Media Week SP
![Page 41: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/41.jpg)
#CodeEconomy | Social Media Week SP
![Page 42: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/42.jpg)
#CodeEconomy | Social Media Week SP
![Page 43: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/43.jpg)
#CodeEconomy | Social Media Week SP
![Page 44: E-commerce + Social media](https://reader036.fdocument.pub/reader036/viewer/2022062317/5a64c5497f8b9ac21c8b5b1d/html5/thumbnails/44.jpg)
E-commerce Day 2017 | @estevaosoares