E-Commerce Presentation By Group 2. 貿商子電 之 景背虎雅 What is Yahoo! ? “Yet Another...
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Transcript of E-Commerce Presentation By Group 2. 貿商子電 之 景背虎雅 What is Yahoo! ? “Yet Another...
Overview
• When 1994, David Filo & Jerry Yang
• Why Hobby, Global Brand, & do some Change
• How Increasing B2B elements (70% U.S. Workplace)
History
• Home-brewed lists of favourite linksToo Long and UnwiselyBroke into Categories SubcategariesThe concept borned!!
• Spread quicklyTraffic and enthusiatic receptionPotential Business???
History
March, 1995…
• Successful Investment, e.g. Apple Com…
• Initial Inv nearly $2 million
• Potential growth Shop for mgn team
Today…
A leading Global Internet Communications, commerce, and media company.
Majority of Yahoo!
Co-founder:
Jerry Yang – Chief Yahoo, Director
Develop strategies, Guide the Future
David Filo – Chief Yahoo
Key Technogist
Majority of Yahoo!
Chairman, CEO & Director
COO
CFO, Executive Vice President, Finance and Administration
Milestone
1994 - Yahoo! created1995 - Yahoo! incorporated1996 - Publicity owned company, 1st Ad.1997 - 5 new services & 4 new district1998 - 13 new services & 5 new district1999 - 13 new services & 6 new district2000 - 13 new services & 3 new districe2001 - 9 new services2002 - Co-branded with SBC Dial service
Services
• Commonly used– search engine– Information– Entertainment– information Manage
ment– World Yahoo!s
• Niche market:– e.g. education, pets, health
• Business:– B2B
• e.g. (web hosting, servers, business support…)
– B2C• e.g. (billpay, lodging, career...)
Services
Cities which covered
• Asia (Hong Kong, China,India, Korea, Singapore & Taiwan)
• Australia & New Zealand (Australia & New Zealand )
• Canada (Toronto, Montreal & Vancouver )
• Europe (Denmark, France, Germany, Italy, Norway, Spain, Swe
den & U.K.)
• Latin America (Argentina, Mexico & Brazil )
• USA ( California & New York )
• Current openings in Central London
Main Competitors
• Microsoft Network ( MSN )
• Lycos
• AltaVista
• Netscape Netcenter
• Sina
E-shopping
• 21 Cooperators
• Highest in use and bowers
• Visitors– Yahoo 180,000, Amazon 130,000
160% Customers
Search Engine
• Yahoo is a directory• Search result - High
quality links & easiest
Company GradeYahoo.com A
Google.com B+
All The Web.com B
MSN B-
Overture.com C
Teoma.com C-
Wise Nut.com D-