Dystopia Fascination FINAL
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Transcript of Dystopia Fascination FINAL
Dystopia Fascination
S a r r a h P a s s e
C h e l s e a W i l s o n
F a l l 2 0 1 4
D y s t o
p i a F a s c i n a t i o n
A p r i l 3 0 t h 2 0
1 3
T r e n d A n a l y s i s R
e p o
r t
P r o f e s s o r W e n d y B e n d o n i
2
Table of Contents
Season……………………………………………………………… 3
Trend Abstract……………………………………………………… 4
Targeted Customer Profile………………………………………….. 5
Trend Concept Board……………………………………………… . 6
Color Selection……………………………………………………….8
Fabric Selection……………………………………………………... 12
Street/ Runway Inspiration…………………………………………... 14
Art Movement………………………………………………………...16
Analytic Trend Tracking………………………………………………18
Technical Drawings…………………………………………………...21
Conclusion…………………………………………………………...24
References…………………………………………………………..25
3
Fall/ Winter 2014: a tale of existential catastrophe and the end of civilization.
4
Trend Analytic Tracking
]
Trend Life Cycle
Trend Concept Board
In the future
where
civilization is
extinct
trend based
on
marginal and
trend based
on
In the future
where
civilization is
extinct
catastrophe is impending
Dystopia exists. Defined by a hostile
environment where the world we once knew
has been obliterated and only the strong survive.
As Surrounded with a back story of war, revolutions,
overpo hostile takeover, overpopulation and other disasters. It
anmo takes parts of reality and social issues and examines
ooo the relationship between the two. Individuals are left
ooo powerless and unarmed, ultimately faced with a
brutal brutal, totalitarianism government. Citizens live
oooo in constant fear, where paranoia is an
everyday everyday occurrence. They fear being
ooooo watched, deceived, or influenced by
others others. This world obeys a strict class
hierarchy and technological
progress progress, which has led to
warped warped minds and bodies.
Dystopian tales often
being ooooo involve a hero who
They fear being
ooooo
is constantly questioning
society. This fictional society
exists exists in the minds of the believers
anou and offered as an alternative to utopia.
oooo Dystopia is a fascination that not only exists in
art and film, but can be found within a society of
elite elite fashionistas and common wealth. With influence
from from street fashion, photography and designers, a trend
has has developed and evolved, captivating the minds of
asooooooo young fashionistas everywhere! Dystopia Fascination is
fashionmovement a fashion movement full of mixed greens, cool blues, and
calming calming corals, along with fine lines, chic silhouettes, and
exhaggerated exaggerated shapes. Not only is this a trend, but a new way of life.
5
T
a
r
g
e
t
e
d
C
u
s
t
o
m
e
r
P
r
o
f
i
l
e
6
Dystopia Fascination
Key Items
Color Usage Details
Materials
7
C
O
N
C
E
P
T
I
N
S
P
I
R
A
T
I
O
N
Dystopia Fascination is a fashion forward trend complete with a
captivating color pallet and bold structured silhouettes. We look
to the artistic works of Chris Luckhardt, a photographer, and style
conscious fashionistas for vivid inspiration. Structured lines, chic
silhouettes, and exaggerated shapes identifies this trend
pronouncing it ready for fall.
The concept board consists of the overall vision for this trend.
Dystopia Fascination is a trend that appeals to the style savvy
consumers. With that said, we have included key items that we
believe are essential for Fall 2014. These items include the
infamous biker jacket, known for its rebel reputation and style
status, the sheath dress which is known for the way it contours
to the female figure, the corset which is impeccably known for
shaping the figure, now worn as a statement piece, and last we
included the cargo pant which is ideal for carry extra
accessories.
The fabric selections were chosen very carefully and meant to be
very functional and practical while still sophisticated and chic
looking.
The color pallet consists of mixed greens, cool blues, calming
corals, and dysfunctional darks. The greens tell the story of fall
and the wasteland dysfunction of a dystopian society. The cool
blues represent a sense of security and confidence, which helps
empower fashionistas to confidently wear the trend. Along with
the blues and greens, we have incorporated coral into the pallet.
Some might say coral is not a fall color, but this trend uses coral
as a way to incorporate a bright comforting color in the midst of
the dark dingy greens and blues.. These colors not only
represent a Dystopian Society but also appeal to the season and
silhouette styles seen among the trend.
Dystopian Fascination is not only seen as an evolving trend in
2014, but a new way of life. With chic silhouettes, structured lines
and a curious color pallet, fashionistas will unite and divulge
themselves into this trend.
8
Pantone 2308 C
Pantone 2327 C
Pantone 2306 C
Pantone 2307 C
Color Palette
Pantone 2140 C
Pantone 2205 C
Pantone 2237 C
Pantone 2219 C
Pantone 2042 C
CCCCC\
Pantone 2331 C
Pantone 2031 C
Pantone 2032 C
Pantone 2308 C
Pantone 2327 C
Pantone 2306 C
Pantone 2307 C
Designers have long understood how
color can dramatically affect moods and
feelings. Color is an effective way to
communicate because colors have
universal meaning. When creating a
collection it is important to consider the
psychology that comes with the hue.
Some colors work better than others in
specific situations and settings. For
dystopia fascination, the color pallet
consists of shades of blues, mixed
greens, and calming corals. Blues are
said to be reliable and responsible. Blue
exhibits an inner security and
confidence, and can be relied on to take
control and do the right thing in difficult
times (“The Color Blue”). In a dystopian
society where catastrophe is impending,
the hue blue is used to calm civilians and
take control of their society. Green is the
color of balance and harmony. “Green is
an emotionally positive color, giving us
the ability to love and nurture ourselves
and others unconditionally” (“The Color
Green”). The coral family can be seen as
spontaneous and insightful. It can
display, “tenderness and kindness with
its empathy and sensitivity. It is a
positive color inspiring warm and
comforting feelings, and a sense that
everything will be okay” (“The Color
Pink”). Coral is the perfect hue in a
dystopian society, it signifies there is a
light at the end of the tunnel and the
strong will survive. The color story for
this trend exemplifies confidence, nature
and comfort, all the while trying to
survive in this intimidating environment
we occupy.
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Lady
Lib
ert
y
Cal
m B
efo
re t
he S
torm
M
arin
e
Mid
nig
ht
10
Skeletal Stares Femme Fatale Barrenness Flesh
11
Hun
tress
Gre
en
Dys
func
tio
n W
aste
land
Un
inhi
bited
Gre
ed
12
Fabric Selection Le
athe
r Kni
t
Fur
Ve
lvet
Sp
eci
alty
13
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The end of the world is not the end of high fashion. From
Rick Owens and Prabal Gurung to Givenchy and Donna
Karan, everyone is taking a page from the dark and
moody dystopian looks for fall 2014. The look is tough and
edgy, following a sleek silhouette. The staple items
include sheath dresses and skeletal pants that can be
easily layered upon. The main focal point of the season is
outerwear. Toggle coats are lined with wool and hoods
embedded with fur to help protect the head. Dominant
leather becomes a second skin, taking on a role of its
own, resembling an urban warrior. To stay hidden in the
shadows the trend sticks to a monochromatic color
palette with hints of livelier colors. This trend has been
influenced by past designs from the late Alexander
McQueen, who followed a futuristic esthetic with sharp
edges, eccentric silhouettes, and remarkable accessories.
The runway fashion unites the dystopian theme with
strong feminine characteristics.
RUNWAY
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STREET
Street fashion for Dystopia Fascination has been largely
influenced by the spirit of steam punk and the edge of grunge.
With a combination of the two, the millennial generation has taken
certain fashions found among the streets, and has created a
more individualistic approach to this trend. By taking a look at
street fashions, amid bloggers, artists and dooms day junkies, we
have found the look to be one that is contemporary with a
futuristic flare. Trending on the streets of both New York and
California, findings have consisted of sleek leather leggings,
harem pants paired with stilettos and biker jackets, oversized
hooded capes, jackets lined with fur, and large think knit scarves.
Drawing inspiration from the street not only provided silhouette
styles, but also different color choices to enhance the look
entirely. The street fashion paired with the runway inspiration
helps tie the look together entirely.
16
forthcoming movies will
remain popular because
they give the audience a
hero to cheer for.
Although post-apocalyptic
movies are filled with
doom, the dashing hero
comes to save the day,
providing hope for the
future.
In addition, dystopian
photography has
amplified. Photographer,
Chris Luckhardt goes on
urban explorations and
brings back, “striking
reminders of what
happens after we are
done using gigantic,
multi-million dollar
facilities and machines”
(Chris). He works to show
beauty in destruction and
show case forgotten
places.
Popular culture is seeing a re-
emergence of dystopian
genre. Numerous films being
released in 2013 and 2014 are
the most obvious in art right
now. It is easy to see how
awful a post-apocalyptic world
is and be glad you do not live
in it. We currently are living
thru a seemingly endless war,
economic crisis, and high
unemployment. This genre of
film creates a zeitgeist of
doom that stretches across
the country. "We live in angst-
ridden times, and so the
appeal of these movies is
further amplified," said
Jamsheed Akrami, a film
professor at William Paterson
University in New Jersey. "Most
of us seem to seek mental
relief by drowning ourselves
in a sea of doom and gloom
for a couple of hours. The
experience can be some sort
of catharsis” (Harris). The
world is changing, and
exploiting human fears has
become a common theme
among Hollywood films. These
Art Movement
MICROSOFT
ART MOVEMENT
17
18
19
Analytic Tracking
20
Analytic Tracking
21
Key
Items
Tops &
Bottoms
Corset
Turtle-
neck
Harem
Pant
Legging
Skinny
Cargo
Pant
22
Key
Items
Outerwear
& Dresses
Bomber
Jacket
Biker
Jacket
Goth
Hooded
Cape
Sheath
Dress
Playsuit
/Jump-
suit
23
The dystopian look is sleek and
utilitarian; garment details are not
only for esthetics, but purpose.
YKK zippers are prominent detail
throughout this style. The
exposed zipper trend has
received attention in previous
seasons, but now it is going to be
a more dramatic statement piece
to add some edge.
Once part of the British Royal
Navy's uniform during World War I,
toggles will be seen on
outerwear, like capes, making it
easy to remove or fasten it into
place. The buttons are made of
strong material like wood, so they
are long lasting on the wool they
are attached to.
Decorative buckles and chains are
added to give, ”a cascading effect
of molten metal that forms to the
movement and curves of the
body” (“Arielle”). These details give
an air of intimidation, while still
being modern.
ALL IN THE DETAILS
24
Dystopia Fascination
Dystopia Fascination is a trend empowered by existential
catastrophe and the end of civilization. This trend not only exists in
science fiction but has evolved to include the most elite fashionistas
and affluent designs. Enticed by lux goods, fashionable necessities
and common wealth, consumers are drawn to this fictional society
that has become a reality through the means of fashion. Not only is
this trending a new fascination among the style savvy, but it has
evolved into a new way of life. With a color pallet to dream about,
posh silhouette styles and details for days this trend will become
one of the most influential movements of 2014. Once implemented
into their wardrobe, consumers will not be able to shy away from
this trend, as this is an everlasting fashion. Dystopia Fascination is
not only full of rich colors, sleek lines, exaggerated shapes and epic
catastrophe, but allows the believers to realize this fictional society
can become a reality.
25
References
"Chris Luckhardt Captures Eerie Photos of Urban Exploration." TrendHunter.com. Web. 26 Apr.
2013. <http://www.trendhunter.com/trends/chris-luckhardt>.
Harris, Paul. "Hollywood Searches for Escapism after the Apocalypse." The Guardian. Guardian
News and Media, 08 Aug. 2009. Web. 26 Apr. 2013.
<http://www.guardian.co.uk/film/2009/aug/09/hollywood-apocalypse-movies-anxiety>.
"The Color Pink." The Color Pink. Web. 28 Apr. 2013. <http://www.empower-yourself-with-color-
psychology.com/color-pink.html>.
"The Color Green." The Color Green. Web. 28 Apr. 2013. <http://www.empower-
yourself-with-color-psychology.com/color-green.html>.
"The Color Blue." The Color Blue. Web. 28 Apr. 2013. <http://www.empower-yourself-
with-color-psychology.com/color-blue.html>.
26
Citations
http://www.prnewswire.com/news-releases/new-study-shopping-trends-among18-25-year-olds-
reveals-technology-use-overrated-137504888.html
http://www.cottoninc.com/corporate/Market-Data/SupplyChainInsights/Retail-Feels-the-Fashionista-
Influence/index.cfm
http://www.google.com/trends/explore#q=dystopia
http://www.google.com/trends/explore#q=postapocalyptic&cmpt=q
http://www.google.com/trends/explore#q=apocalyptic&cmpt=q
http://tweetreach.com/
http://pinterest.com/search/pins/?q=dystopia
http://www.empower-yourself-with-color-psychology.com/meaning-of-colors.html
http://www.experian.co.uk/assets/business-strategies/brochures/fashion_segments_handbook_
females_small%5B1%5D.pdf
http://nces.ed.gov/fastfacts/display.asp?id=77
http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=5822
http://pinterest.com/laentropia/dystopian-futuristic/
http://in-the-bagg.com/survival-at-its-fittest-exploring-the-current-post-apocalyptic-trend/
http://www.trendhunter.com/results?search=dystopia