DUNICOP Deepening UNIversity Cooperation Osijek-Pécs

OVERVIEW OF THE RESEARCHES CONDUCTED TO SUPPORT QUALITY MANAGEMENT

GRADUATE CAREER TRACKING PROGRAM AT THE UNIVERSITY OF PÉCS

KURÁTH, GABRIELLA HEAD OF MARKETING OFFICE, UNIVERSITY OF PÉCS

„Roundtable on quality assurance”DUNICOP-ROUNDTABLE 2

15 November, 2013Project is co-financed by the European Union

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1. MRS at UP

2. GFS and Survey methods

3. Results

4. Communication of results

5. Suggestions and proposals

CONTENTS

DUNICOP MARKETING RESEARCH SYSTEM AT UP 1.

1. Secondary data

National applicants’ database

Competitors’ website analysis

University Rankings

Labour market database

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DUNICOP MARKETING RESEARCH SYSTEM AT UP 2.

2. Primary dataHR researches

Image researches (student, graduates, national)

Graduate Career Tracking Programme from 2010

• Students’ Motivation Survey

• The Graduate Career Tracking

First Year Students

Applicants’ Survey

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DUNICOP GRADUATE FOLLOW-UP SYSTEM

1. Institution obligation (Higher Education Act)

2. An opportunity to the higher education institutions

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THE EU PROJECTTÁMOP 4.1.1. (Social Renewal Operational Programme - SROP) expounds the exploration fully in accordance with the relevant European Union legislation and regulations. It is related to the Social renewal priority of the New Hungary Development Plan (NHDP), which is Hungary’s National Strategic Reference Framework. The strategic base of the Programme — similarly to 14 other operational programmes — is provided by the NHDP. The aim of the SROP is to develop human resources and to minimize job-market and social discrimination. 1.Project coordinator: National Development Agency, 2010-20112.GCT is coordinated by Educatio Ltd, Budapest.3.Institutional procedures and data protection are secured by Rector’s Regulation and the ETR system.

DUNICOP THE AIMS OF THE GCT 1.

1. To support the institution in its efforts to obtain a first-hand map of its trainings and services.

2. To collect and utilize the diverse experiences of present and former students by obtaining relevant feedbacks. It is a key element in the Graduate Career Tracking Programme with its aim to improve the knowledge set our institution provides for its graduates.

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3. Career tracking surveys will be repeated annually for students and less frequently but still regularly for graduates who support the adjustment of our institution to the continuously changing environment of training.

4. To contribute to making the institution and its qualifications more successful and competitive.

THE AIMS OF THE GCT 2.

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BASIC FIELDS OF THE SURVEY

1.Students’ Motivation Survey

2.The Graduate Career Tracking

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METHODOLOGY/11. Surveys mailed:

• 2010: 2007, 2009• 2011: 2008, 2010• 2012: 2007, 2009, 2011• 2013: 2008, 2010, 2012

2. Sampling method with four parameters: faculty, sex, financing of studies, full time/part time.

3. Processing: SPSS software (factor analysis, means, cluster analysis, frequency tables, crosstables, etc.)

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METHODOLOGY/2

During January 2010, 1,500 personal phone calls were made by Jurideco subcontractors (replacing a proposed deep inteview) in order to confirm online survey results.

During October 2013, 2,251 personal phone calls were made by Szocio-Gráf subcontractor.

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DUNICOP TOPICS IN THE SURVEY QUESTIONNAIRES

1. Previous or current higher education studies2. Additional (accumulated) educational

experience 3. Relation to the world of work4. International experience5. Attitudes and expectations perceived (scalar) 6. Employment7. Relationship to the institution evaluated

(scalar)8. Personal details

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THE FACULTIES1. Faculty of Business and Economics (FBE)

2. Faculty of Health Sciences (FHS)

3. Faculty of Humanities (FH)

4. Faculty of Law (FL)

5. Medical School (MS)

6. Faculty of Sciences (FS)

7. Faculty of Music and Visual Arts (FMVA)

8. Illyés Gyula Faculty of Education (IGyFE)

9. Pollack Mihály Faculty of Engineering and Information Technology (PMFEIT)

10. Faculty of Adult Education and Human Resources Development (FAEHRD)

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DUNICOP THE GRADUATE FOLLOW-UP SYSTEM DATA AND SAMPLE SIZE BY FACULTIES, 2007-2012.

Graduates (N)

Respon-dents (n)

Rate Graduates

(N)Respon-dents (n)

Rate Graduates

(N)Respon-dents (n)

Rate Graduates

(N)Respon-dents (n)

Rate

FL 1,238 215 17.37% 1,632 223 13.66% 1,325 279 21.06% 1,338 166 12.41%

MS 145 19 13.10% 279 60 21.51% 292 76 26.03% 439 64 14.58%

FH 1,354 214 15.81% 1,584 269 16.98% 2,595 461 17.76% 2,688 440 16.37%

FHS 650 129 19.85% 1,027 249 24.25% 1,344 343 25.52% 1,326 206 15.54%

FAEHRD 927 143 15.43% 1,402 216 15.41% 1,133 229 20.21% 1,104 153 13.86%

IGyFE 455 82 18.02% 672 128 19.05% 479 107 22.34% 761 123 16.16%

FBE 769 146 18.99% 915 174 19.02% 908 232 25.55% 1,423 279 19.61%

FMVA 148 24 16.22% 154 27 17.53% 185 31 16.76% 259 30 11.58%

PMFEIT 955 169 17.70% 1,361 288 21.16% 905 194 21.44% 1,052 205 19.49%

FS 337 77 22.85% 549 102 18.58% 728 142 19.51% 977 185 18.94%

Total 6,978 1,218 17.45% 9,575 1,736 18.13% 9,894 2,094 21.16% 11,367 1,851 16.28%

Faculties

FL 468 79 16.88% 782 116 14.83% 6,783 1,078 15.89%

MS 189 25 13.23% 221 43 19.46% 1,565 287 18.34%

FH 1,470 233 15.85% 1,472 241 16.37% 11,163 1,858 16.64%

FHS 498 81 16.27% 553 96 17.36% 5,398 1,104 20.45%

FAEHRD 452 93 20.58% 589 105 17.83% 5,607 939 16.75%

IGyFE 239 41 17.15% 343 48 13.99% 2,949 529 17.94%

FBE 799 155 19.40% 795 148 18.62% 5,609 1,134 20.22%

FMVA 119 9 7.56% 104 12 11.54% 969 133 13.73%

PMFEIT 524 85 16.22% 663 91 13.73% 5,460 1,032 18.90%

FS 539 80 14.84% 594 103 17.34% 3,724 689 18.50%

Total 5,297 881 16.63% 6,116 1,003 16.40% 49,227 8,783 17.84%

Faculties

2007 2008 2009

2011 Total2012

2010

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THE FIRST THINGS THAT CAME TO THE GRADUATES’ MINDS HEARING THE

UNIVERSITY OF PÉCS

1. University2. Learning3. Sudying/education4. Pécs5. Image6. Mood/ambience7. My teachers8. The college years9. Training10. Degree11. Knowledge12. The First University in Hungary

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DUNICOP WOULD THE GRADUATES RECOMMEND

0% 20% 40% 60% 80% 100%

… the major

… the Faculty?

... the University of Pécs?

75.59%

86.05%

95.37%

24.41%

13.95%

4.63%

Yes No

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THE JOB SATISFACTION (1-4

scale)

income, bonus

professional development, career

professional prestige

physical environment

personal circumstances

the content of the job

2.38

2.68

2.69

2.92

2.97

3.11

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DUNICOP SKILLS REQUIRED FROM THE GRADUATES 1.

3 3.2 3.4 3.6 3.8 4 4.2 4.4 4.6

Language skills

Command of others

Monotony handling skills

Presentation skills

Innovativiness

Theoretical expertise

Computer expertise

Writing skills

Exptertise

Composition skills

Time management

Teamwork

Flexibility

Conflict management

Working capacity

Autonomy

3.15

3.30

3.44

3.70

3.78

3.97

4.08

4.09

4.17

4.18

4.29

4.33

4.33

4.38

4.43

4.51

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SKILLS REQUIRED FROM THE GRADUATES 2.

2

3

4

5Language skills

Innovativiness

Writing skills

Conflict management

Working capacity

Exptertise

Teamwork

Theoretical expertise

Command of others

Flexibility

Composition skills

Computer expertise

Presentation skills

Time management

Autonomy

Monotony handling skills

Top management Middle management Other manager Employed graduate req. Employed non graduate req.

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THE GRADUATES’ NET INCOME IN THOUSANDS OF HUF, 2007-2012

MeanStandard Deviation

MeanStandard Deviation

MeanStandard Deviation

FL 173.16 107.93 195.90 124.83 157.78 70.40MS 180.27 36.16 263.44 246.61 275.32 304.76FH 152.09 100.80 157.43 86.51 166.99 139.99FHS 178.34 160.35 149.48 105.60 128.28 75.65FAEHRD 180.77 98.77 177.82 96.44 161.85 82.33IGyFE 126.82 51.95 145.23 142.44 123.39 69.93FBE 273.18 201.02 230.36 137.32 195.69 124.03FMVA 148.32 59.59 161.62 87.07 111.41 38.69PMFEIT 181.81 94.61 191.43 122.92 175.70 162.50FS 129.47 39.06 147.49 70.95 152.67 113.71

Total 176.14 123.11 176.42 121.11 163.56 128.34

MeanStandard Deviation

MeanStandard Deviation

MeanStandard Deviation

FL 169.48 93.48 137.58 65.75 208.07 144.35MS 193.21 201.07 364.39 331.79 236.68 206.64FH 142.52 119.11 125.72 74.75 125.96 65.28FHS 119.93 65.08 109.37 52.96 123.68 65.78

FAEHRD 151.64 105.82 159.00 74.93 162.83 121.79

IGyFE 112.53 71.50 100.87 76.32 129.47 88.18

FBE 159.07 105.07 169.55 115.21 169.55 84.33

FMVA 103.50 25.39 102.71 29.44 127.46 48.77

PMFEIT 162.82 96.55 155.53 150.85 171.79 150.35

FS 139.91 145.68 135.17 65.28 125.39 52.41

Total 147.91 115.13 145.84 117.22 158.72 117.32

Faculties/ Net

income

2010 2011 2012

Faculties/ Net

income

2007 2008 2009

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SUGGESTIONS FOR CURRENTLY ENROLLED STUDENTS OF UP

Language exams 25.60%

Traineeship 23.75%

Student organizations

3.24%

National Scientific

Conference for University

Students 7.65%

Foreign scholarship

19.70%

Job experience

17.86%

Other 2.20%

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DUNICOP THE GRADUATES’ COUNTY AT AGE OF 14 (ABOVE) AND THE WORKPLACE’S COUNTY (BELOW) (N=4,097, N=3,188)

University of Pécs

Baranya

SomogyTolna7.51% 7.97%

27.43%

Baranya

SomogyTolna7.51% 7.97%

27.43%

Source: Authors’ research

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COMMUNICATION• Annual Report, Executive Summary• University website (full report and summary)• Alumni newsletter• Prospectus for partners• Press releases• Events, conferences

for partners and professionals

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1. Development of Marketing Information Database

2. Development of Education Database of the University

3. Development of Courses

4. Schedules of faculty decisions for courses, services, career

5. SPSS training for professionals and colleagues (May 2011)

6. Career coaching seminar for BA, MA students and graduates (2013)

7. EvaSys software for researchers and professional experts

8. Center for labour market research

9. Development of Career Services – Career Pyramid

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PROPOSALS

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CAREER-RELATED RESULTS

Job placement facilitating services offered by the University of Pécs

Used services Exigency for the services

Frequency Ratio Frequency RatioAt the

FacultyAt the Center

Individual career planning 16 0.56% 641 22.04% 81.91% 18.09%

Work placement 31 1.05% 732 25.16% 69.00% 31.00%

Career expo 156 5.38% 732 25.16% 67.04% 32.96%

Job searching counseling 27 0.93% 713 24.50% 70.47% 29.53%

Career planning counseling 29 1.01% 667 22.94% 71.53% 28.47%

Company presentations 115 3.96% 633 21.77% 65.11% 34.89%

Career course 30 1.03% 648 22.29% 72.67% 27.33%

Lecturer's help 363 12.50% n. a. n. a. n. a. n. a.

Professional practice program 174 6.00% 779 26.78% 87.66% 12.34%

Other 20 0.69% 95 3.27% 60.80% 39.20%

Kuráth, G. – Kiss, T. – Kovács, Á. – Héráné Tóth, A. – Sipos, N. (2013): Diplomás Pályakövető Rendszer – 2012-es hallgatói motivációs vizsgálat a Pécsi Tudományegyetemen. Pécs: Pécsi Tudományegyetem, 65 p. /54. p.

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THE UP CAREER-PYRAMID

UP Career-pyramid: Kuráth, G. – Héráné Tóth, A. (2013)

CAREER-START

one step to the finish…

COMPETENCE IMPROVEMENT

Strengthen your competencies!

JOB ORIENTATION

Plan!

LABOUR-MARKET

Let’s have a look on the labour-market!

SELF-KNOWLEDGE

Look in the mirror!

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CAREER PROGRAM – EXAMPLE

27

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CAREER PROGRAM – AUTUMN 2013 Steps Details Recommended program – Autumn. 2013

1. Self-knowledgeLook in the mirror!

Get to know yourself. your values. motivation. current and necessary competencies. strengths. boundaries. communication style and self-managing capabilities!

Job oriented Graphology CounselingPsychological CounselingFind yourself – get to the others! Training

2.Labour-marketLet’s have a look on the labour-market!

Types of enterprises. professional fields. earning categories. job contracts etc.

Professional practice counselingCampus courses:•Career planning and labour-market knowledge•Private banking and finances

3. Job orientationPlan!

Personal goal setting. life career planning. What are your desires? What partial objectives guide to the final ones? How do you imagine the ideal job position?

Life coachingCareer coaching course and individual counselingCareer-test

4.

Competence improvementStrengthen your competencies!

It is necessary to improve your current competencies or develop new ones? If yes. which are the most useful to achieve your personal goals?

Job searching trainingCompetence-test (UP Uniphone mobile application)Professional publications. reading corner in the Central Office of Student Services

5.Career competenciesCareer-start – one step to the finish…

I already know what I want to do. what am I good at. the last thing is to find the workplace which suits me and let them show. that I am their best choice.

Curriculum vitae writing counseling Job finding counselingAlumni Career DayWork placement services

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DUNICOP LEAFLETS IN THE WELCOME PACKAGE

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ORGANIZERS AT UP

Coordinator: UP Marketing Office Committee of Quality Development Internal experts Faculties Directorate of Academic Affairs (vice rector) Directorate of Information Technology (vice

rector)

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RESEARCH TEAM

1. Dr. Gabriella Kuráth PhD

2. Dr. Árpád Kovács

3. Norbert Sipos

4. Andrea Héráné Tóth

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THANK YOU FOR YOUR ENDURING PATIENCE AND

ATTENTION!

Further information:

www.pte.hu

www.alumni.pte.hu/palyakovetes-dpr

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