Duke Greenhill Partners - Women Rule - How Greenhill+Partners Wins Women for Brands
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Transcript of Duke Greenhill Partners - Women Rule - How Greenhill+Partners Wins Women for Brands
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G R E E N H I L L + P A R T N E R S, LLC
Women rule the commercial
world…
ARE YOU REACHING HER?ARE YOU REACHING HER?
WOMEN CONTROL BRAND POWER
86% of women are now using popular social media to find information about brands.
85% of Brand Purchases are Made BY WOMEN
72% of them log in at least once a day.
And 70% say a positive online brand experience makes them “more likely to choose that brand over another.”
The Digital Woman
And compared to men…
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So guess how much the digital woman is worth to a brand…?
In 2008 In 2009 In 2010
$60 Billion$72 Billion$87 Billion
So do you know what women want?
W E D O.
Women want brands to…
Address her CONCERNS and OBJECTIONS
Use TESTIMONIALS to win her
Sell her with STORIES, not facts.
Woman want brands to do so by providing…
Communication
Connection
Community
Convenience
At GREENHILL+PARTNERS, we reach HER through…
QUALITYWomen are bombarded by messages. We only approach targeted women with quality messages
EMOTIONWe connect with content that relates specifically to HER. That way, she’s encouraged to share with her friends.
USEFUL & RECIPROCALOur branded content is not merely a message, but a useful product in and of itself. It is interactive and reciprocal so that we can listen to HER and so that SHE can be heard.
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G R E E N H I L L G R E E N H I L L + P A R T N E R S+ P A R T N E R S
Home of the big I.D.E.AHome of the big I.D.E.AIIntegrated ntegrated DDigital igital EExperience xperience AAdvertisingdvertising
www.TheFutureOfBranding.com
ARE YOU REACHING HER?ARE YOU REACHING HER?