Internal Presentation of Traning about Presentation for Sellers
Duderantz (Presentation)
Transcript of Duderantz (Presentation)
Advertising and Brand Management
Presented to:Sir Noman Ashraf
Branding
Advertising
Creative strategy
Media strategy - Electronic
Media strategy - Print
New brand
development and
its advertising
campaign
• Brand featuresoClinical Strength odor and wetness
protection as advertised by TV doctorsoContains odor-fighting microcapsules,
like in that movie where people go into someone's body
oSkin conditioners to help prevent irritation
Segment: Middle – onwards
Target: Male
Positioning: 16 – 30+
USP:
“Best long lasting perfumes
at feasible cost”
Market Overview and Segmentation:
Segments
Share
Male –Urban
90%
Male –Rural
10%
Age Group (Years)
Split
Under 20 20 %21-35 65%36 &
above15%
• Product: Dude’rantZ Perfume (for males)
• Price: for middle class and onwards
• Place: All super stores and shopping malls
• Promotion: Bill boards, print media (fashion magazines and newspapers) and electronic media
4 P’s:
Media Plan.XLS
Thanks
Presenters:Mehwish Aqeel
Hiba AtifMahjan
Nuzhat JabeenMazher ud din
AkhterMajid Mazher