DomaPlanety.com - Learn, how to boost your sales with Russians!

21
DomaPlanety.ru OnlyProperty.com - entry point for foreign companies • Easily • Usability • More attractive Brand-new e- Marketing solution, in Russia, for Overseas Real Estate market players. 2009 © Property Media

description

You are looking for Russian buyers for your abroad R/E offers? Read it 1st! Learn more - how to boost your property sales with Russians, and how to come to Russian market faster, smarter and deeper. Increase you Marketing ROI planned on Russian market!

Transcript of DomaPlanety.com - Learn, how to boost your sales with Russians!

Page 1: DomaPlanety.com - Learn, how to boost your sales with Russians!

DomaPlanety.ruOnlyProperty.com - entry point for foreign companies

• Easily• Usability• More attractive

Brand-new e-Marketing solution, in Russia,for Overseas Real Estate market players.

2009 © Property Media

Page 2: DomaPlanety.com - Learn, how to boost your sales with Russians!

DomaPlanety.ru

Sales-Kit

Page 3: DomaPlanety.com - Learn, how to boost your sales with Russians!

Project Objectives 1. for the developer and the agent - to create more direct contacts from all

the regions of Russia and CIS countries and to find a professional partner, build and maintain network of agents;

2. for non-resident companies of Russia - to make the cost of advertising and marketing more productive with best conversion;

3. for all - to simplify and accelerate the establishment of information exchange in major groups of market players:

(1) Professional Developer → Media Resources→ Buyer ,(2) Professional Agent → Media Resources → Buyer;

4. russian-speaking property buyers - to provide potential foreign real estate as an attractive asset for investment.

Page 4: DomaPlanety.com - Learn, how to boost your sales with Russians!

Project promotion-kit

• September - 1,5 month advertising campaign on the radio station «Silver Rain 100.1 'FM» - covers the 96 cities in Russia, seizing the main city of the CIS countries.

• SEO - search engine optimization and Internet promotion.

• Electronic and print media (publications, announcements and news).

• Social networking.

Page 5: DomaPlanety.com - Learn, how to boost your sales with Russians!

Strategy for Success • Highly-targeted advertising companies (targeting by country)

– Spend money only for those property searchers - who are interested in the proposals of your country.

• Being attractive and visible (You - in priority)– The first to take a buyer's attention and deliver their proposals for review, was ranked

first on a search results page real estate.• Labyrinth of your suggestions (catch the buyer attention)

– DomaPlanety.ru configured in such a way that tune the site visitors to follow and to choose «Your way», to spend a more time and to insight all of your suggestions.

• Easiest way to manage your offers (do more - and do it faster)– Usability-interface allows you to quickly publish an unlimited number of proposals

through DomaPlanety.ru .• Boost the lead generation with your DataBase sharing between the

profesional Russian property listing portals (xml-platform )– DomaPlanety.ru offers you to publish your added objects and direct contacts to other

portals, which are happy to take your property units to their listing, and many of them do so without payment!

Page 6: DomaPlanety.com - Learn, how to boost your sales with Russians!

Property MediaFor DomaPlanety.ru the Property Media company will work with you as a managing unit

for all the e-Marketing Features of that Internet-project.

Explore the Property Media advertising services:•Media-planning, media-buying, processing and marketing accounting in Russia

–Internet Media (multi-listing services, banner ad’s, context ad’companies, PR)–Off-line Media (outdoor booking, in-flight print magazines, business newspaper & print magazines)–TV and Multimedia (Cameraman, TV interviews & promotions, CD & DVD presentations)

•Web site localization and development–Translation services (property DataBase, advertising and prints)–Web-Design and Internet promotion (SEO, SMO, SMM)

•pre-Exposition support –Design and Print works (fast digital printing and other print works, creative print and expo design)

Order in Russia – Pay in Europe!Property Media is ready to receive all the kind of payments in Europe.

To learn more about all of the marketing services provided by Property Media – visit our web-site: www.PropertyMedia.ru

Page 7: DomaPlanety.com - Learn, how to boost your sales with Russians!

Project Features

Property Media offers a number of services to fit your requirements and expectations with DomaPlanety.ru

1. An effective strategy for placing your listing over Russia R/E portals with MultiListing web-service, and the publication of your databases to get more Leads from Russia, regions and CIS countries.

2. Highly targeted advertising with special offers – hit only the targeted!

3. Effective sponsorship promotions packages at the main sections – Daily News, Country Guide pages and Q&A service «Answers»).

Page 8: DomaPlanety.com - Learn, how to boost your sales with Russians!

Objects Listing

Prior to Sept. 31 - Welcome ! *

Unlimited units for listing for your offers and readiness to sending the applications of buyers - without paying

* available for automatic uploading with xml

download the XML specification

Page 9: DomaPlanety.com - Learn, how to boost your sales with Russians!

Objects Listing

Just list your offers – and you’ll receive:

1. Listing of all the property units in DataBase without restrictions on the amount of number – it’s free today.

2. Public Company profile page:– full list of objects– addresses of all affiliated

companies and partners– personal contacts of managers

Page 10: DomaPlanety.com - Learn, how to boost your sales with Russians!

Objects Listing

Just list your offers – and you’ll receive:

3. Free Sharing of all proposals added to DomaPlanety.ru – at our network of listing-partner portals:– Dometra.ru, KvadRoom.ru, MOVE.su,

SOB.ru and other …

4. The commercial listings-partners which have proved the efficiency, will accept your offers under the prices of platforms, without the margin (preliminary, your objects should be added on DomaPlanety.ru).– Realty.Mail.ru, Realty.RBC.ru, Domania.ru,

IRR.ru, ORSN.Rambler.ru (Lenta.ru + RB.ru) and other …

listing partners

11+

Page 11: DomaPlanety.com - Learn, how to boost your sales with Russians!

Objects ListingPositioning of your objects in the listing

DomaPlanety.ru allows to control visibility of your proposals.

«Priority offer positioning» - will help you to attract more buyers to your offers and catch their sight's much more frequently than others, occupying 1st, 2nd or 3rd places in the list of search results.

catch the 1st, 2nd or 3rd place – targeted buy your country –

hit the Lead

Page 12: DomaPlanety.com - Learn, how to boost your sales with Russians!

«Priority offer positioning» *

Take 1, 2 or 3 places for

your country!

Promotion in the listing proposals - guaranteed shows the client for your suggestions .

Search Results Pagecountry search

multicounty search

1st place in the search, in the month. € 155 € 257

2nd place in the search, in the month. € 113 € 199

3rd place in the search, in the month. € 99 € 149

*– Rule of display the objects in the service «priority offer positioning»: the more complete base of your suggestions will be added to DomaPlanety.ru, the more likely it is displayed for your suggestions, as the client displays only those objects that match its request. A key factor in the selection of objects to display an overlap with the desired suggestions that you've put in the database DomaPlanety.ru. The three main options for selection: country, object type, range of prices. If your company has properties for the query, your suggestion sure will be displayed on the site a list of search results that you have reserved, that is 1st, 2nd or 3rd place.

POS_1_C / purchase code

POS_2_C / purchase code

POS_3_C / purchase code

Page 13: DomaPlanety.com - Learn, how to boost your sales with Russians!

Offer Publishing (property listing)

Commercial Account for all for Free — till 30‘September

We provide Free of Charge start-up Accountwith a few limitations, what lets you to keep and list all your properties on DomaPlanety.ru.

After simply registration you’ve get an access to Corporate Area with simply user interface (now only on Russian language) .

Only commercial account users can list their properties in priority to show to client your offers before free account users offers.

Of course, all free account users get an access to acquire any commercial web-services provided from Property Media and DomaPlanety.ru

Commercial start

from monthly

€ 57

Page 14: DomaPlanety.com - Learn, how to boost your sales with Russians!

Listing Premium (Plan C)Listing Medium (Plan A) Listing Business (Plan B)

€ 57monthly

FREE*

€ 99monthly

€ 178monthly

Offer Publishing(listing)

* Commercial Account for all for Free — till

30‘September

CLS_B / purchase code CLS_C / purchase codeCLS_A / purchase code

FREE* FREE*

listing entry types amount

Complexes ** 5unlimited search units included

Individual Objects 30resale, villa, house, cottage…

Rent Offers 50

listing entry types amount

Complexes ** 20unlimited search units included

Individual Objects 70resale, villa, house, cottage…

Rent Offers 100

listing entry types

amount

Complexes **

unlim.unlimited search units included

Individual Objects

unlim.resale, villa, house, cottage…

Rent Offers

unlim.

**– placing a full description of the Complex, in each record you have the ability to add unlimited number of proposals that will appear in search results as individual objects for sale. Thus, each added object can contain your own photographs.EXAMPLE: The object of the complex building contains more than 200 apartments, 30 villas and 50 townhouses - all of which are located in the base DomaPlanety.ru and tied to a single complex object, and each of them is shown in the results search.

Page 15: DomaPlanety.com - Learn, how to boost your sales with Russians!

AdvertisingDomaPlanety.ru opens preliminary sale of the best advertising spaces!

Only of € 199 to € 99 per month*You get a banner 900x90pix or 240x400pix to fine-tune «target for the country»

The economic downturn and the period of opening of the project of DomaPlanety.ru – a good opportunity to take the best space for 10 % from the price(at payment till 30‘September).

* Keep this price for your company in 2009 —are valid for accommodation in September, with confirmation of payment before 15’October.

Page 16: DomaPlanety.com - Learn, how to boost your sales with Russians!

Advertising spaces 1 / Main Sections

Main page Section «News» Catalog «Countries»

Section «Buy Property»

Section «News» Service «Questions and Answers»

* −90% until 15’ October

€ 9 999monthly

€ 2 599monthly

€ 2 359monthly

€ 999monthly*

€ 259monthly*

€ 235monthly*

€ 989monthly

€ 1 989monthly

€ 989monthly

€ 98monthly*

€ 198monthly*

€ 98monthly*

240*400 900*90 900*90

240*400 240*400 240*400

MHP_1 / purchase code NHP_T / purchase code CHP_T / purchase code

LSR_F / purchase code NHP_1 / purchase code QHP_1 / purchase code

Page 17: DomaPlanety.com - Learn, how to boost your sales with Russians!

Page of the guide of the concrete country

Page of the guide of the concrete country

Страница списка недвижимости по стране

Real estate news on the concrete country

Real estate news on the concrete country

€ 599monthly

€ 897monthly

€ 1 479monthly

€ 199monthly*

€ 199monthly*

€ 199monthly*

€ 489monthly

€ 699monthly

€ 99monthly*

€ 99monthly*

240*400

900*90 900*90

240*400 240*400

Advertising spaces 2/ Section «Country» € 99 … € 199 until September 31

Pay attention!

Each load your banner - displayed only to visitors DomaPlanety.ru who are interested in the proposals of the country, which offer you!

NCP_T / purchase code GCP_T / purchase code

NCP_1 / purchase code GCP_1 / purchase codeLSR_C / purchase code

Page 18: DomaPlanety.com - Learn, how to boost your sales with Russians!

How to order? For the convenience of ordering, we use the so-called code of purchase (purchase code). This code is indicated in a presentation next to each type of advertising.

To secure the desired advertising space for you - please send e-mail address [email protected] stating: 1. purchase codes of advertising spaces 2. Your contacts 3. convenient payment method

How to pay? DomaPlanety.ru takes charge: 1. to a current bank account (RUR or USD, EUR) in

Europe or Russia2. on-line, by credit and debit cards (including

PayPal) 3. any kind of electronic payments

IMPORTANT! If you wish to country-specific advertising space had been reserved for you, do not hesitate to pre-booking. For each country, there is only one advertising space targeted by Country

On-Line Order and Payment for our web-services are available with our Subscription Shop – Visit us On-Line.

Page 19: DomaPlanety.com - Learn, how to boost your sales with Russians!

What to do?

1. Add all objects of the company for free to DomaPlanety.ru and automatically to other portals!

A. Do you have an IT department? Harness the power of XML - it is quicker and easier to write a request to [email protected]

2. Book the best advertising space for your company and your Country - now!

3. Get the new Russian-speaking clients from Russia and CIS!

Page 20: DomaPlanety.com - Learn, how to boost your sales with Russians!

Additional services in Russia

Property Media provides full support for foreign real estate companies

1. Advice and assistance. When entering the market in Russia and CIS companies are experiencing discomfort - our market knowledge, and especially doing business in Russia, will be valuable for you and will begin as soon as possible successful sale.

2. Launch Sales Development and promotion of new projects and companies in Russia. Creation of an information occasion. PR support in the media. Creation and support of Internet-promotional platforms. Modeling - the creation of real copies of construction projects. TV support for the project.

3. Internet advertising media planning (use only proven and effective media resources with a high conversion and the ability to fully track the performance)

4. Development and localization of Internet presence (a full range of services, from translation of websites and databases, descriptions of objects, to the development of original objects design and programming)

Page 21: DomaPlanety.com - Learn, how to boost your sales with Russians!

Contacts

+7 (495) 646-82-13+7 (985) 263-10-31

[email protected]: propertymedia

www.DomaPlanety.comwww.PropertyMedia.ru