Do Websites Still Matter in the Age of Social Media?

Hello!I am Jasper Frumau

I am here because I love all things web

You can find me at @jasperfrumau & imagewize.com

1.STATE OF THE WEBThings aren’t what they used to be

TIMES, they ARE A CHANGING

× Websites no longer do the trick× People spent 50%* of their time in apps× Walled gardens like Facebook dominate the

web× A lot of input, NO Patience

2.Websites are

extinctMaybe it is not websites going

extinct….

WEBSITES ARE LIKE THE DINOSAURS

Website is part of something bigger

Website is definitely no longer the only tool in your toolbox, but still the HUB

3.ROLE OF WEBSITES

Websites’ Role has changed

WEBSITE as a hub

× Branding / Validation× Content Marketing× SEO × Conversion× Analytics

“CONVERSION IS MORE LIKELY TO HAPPEN on a good, old fashioned website, where you own the property.”

4.ROLE Social media

Social Media as an Enhancement

Social media - great marketing tool

For promotion, firesales, brand strengthening, content marketing, social media is awesome

5.How to stay

relevant?So how can you make your website

count?

Make your website suck less

× UX/UI - User Friendly× Speed - Don’t make me wait!× SEO / Content - Solid SEO-ed Content× Responsive / Adaptive - Multi Device Ready× Conversion / Analytics - Build with goal in mind,

Analyse and Tweak

THANKS!Any questions?

You can find me at @jasperfrumau & jasper@imagewize.com