DNX Workshop ★ Produktion und Selbstvermarktung von Videos und Filmen im Social Web - Andreas...
Transcript of DNX Workshop ★ Produktion und Selbstvermarktung von Videos und Filmen im Social Web - Andreas...
N I C E T O M E E T I N G Y O U
Every movie tells a story
A N D R E A S J A R I T Z
N O M A D E A R T H M E D I A / L O T U S F I L M
b e y o n d . o l d y o u n g s e a . c o m
B U T H O W T O T E L L T H E S T O R Y O F A M O V I E ?
B E Y O N D . O L D Y O U N G S E A . C O M
A holistic approach to storytellingW H A T H A P P E N S B E F O R E A M O V I E ’ S R E L E A S E ?
So what’s that movie about?
T H E P R O J E C T ’ S C A N V A S
beyondmoviebeyond.oldyoungea.com BeyondTheOldTheYoungTheSea
M o r o c c o
K E Y F A C T S
W e s t e r n S a h a r a
M a u r i t a n i a
S e n e g a l
G a m b i a
beyondmovie
beyond.oldyoungea.com
BeyondTheOldTheYoungTheSea
An African Surf Documentary
Concept
5 Years of Your Life
Pocket Money
Visual Identity
K E Y F A C T S
Partners
A Crazy Crew
Content Strategy
Shooting!
C O R P O R A T E I D E N T I T Y - B R I E F I N G
Functional Design
Supports the Reception & Retention of the Project
Design Telling a Story
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Creates a Unique Experience
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Arabic North
Arabic Tiles & Patterns
Berber / Nomadic Lettering
Transition to & „Black Africa“
Tribal Lettering
Credits: Kristina Bartosova
P H O T O C O N C E P T - B R I E F I N G
Covers the Journey From North to South
Supports the Main Project
Works as a Separate Project
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Conveys an Immediate (Documentary) Experience
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The Web StorytellingB U I L D I N G A C O N T E N T P O W E R H O U S E
F O R T H E M O V I E L A U N C H D I S T R I B U T E D C O N T E N T S T R A T E G Y
S T O R Y T E L L I N G - B R I E F I N G
Expands the Movie
Gives Deeper Insights Countries, People, Cultures
Follows the Geography
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Prepares the Launch of the Movie
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M o r o c c o
W e s t e r n S a h a r a
M a u r i t a n i a
S e n e g a l
G a m b i a
beyondmovie
beyond.oldyoungea.com
BeyondTheOldTheYoungTheSea
Telling the Story From North to South
S T E P 4 : C O S C H E D U L E - C O N T E N T P L A N & D I S T R I B U T I O N
O W N E D M E D I A - L O N G S T O R I E S
Visual Info
Insta // Web // FB // Twitter
Meme
Insta // Web // FB // Twitter
Story Post
FB // Twitter
Partner (Media)
Earned Media (PR)
A N A F R I C A N S U R F D O C U M E N T A R Y
N I C E T O M E E T I N G Y O U
THANK YOU!
A N D R E A S J A R I T Z
N O M A D E A R T H M E D I A / L O T U S F I L M