DMTI Spatial Location Hub Analytics: big data, analytics, visualization
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LOCATION HUB® ANALYTICS
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Transcript of DMTI Spatial Location Hub Analytics: big data, analytics, visualization
LOCATION HUB® ANALYTICS
The facts on big data
90% of the data in history was
created in the last 2 years
alone.
Source: IBM
Most companies are
analyzing a mere 12% of the
data they have.
Source: Forrester Research
90% 12%
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The big data challenge
“How can we analyze
all this data?”
“How can I make it
easier for my organization
to analyze big data?”
“How do I know which
attributes and variables
are relevant?”
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“What biases may be
skewing my results?”
“What key variables are
we currently overlooking
when it comes to data
analytics?”
85% of all business data can
be linked to location.*
Source: Location Based Marketing Association
Despite the best efforts of your organization, address
data is often flawed.
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When it comes to data analytics, accuracy and data quality is crucial.
Location Hub Analytics is the only self-service analytics engine that leverages Canada’s most
robust, accurate and up-to-date location-based data for precise, compelling, unbiased results.
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Analytics made easySimply upload your data file(s), and let Location Hub Analytics do the rest.
CLEANSE
ENRICH
ANALYZE
INFILL SHARE
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VISUALIZE
Analytics made easy
CLEANSE
Location Hub Analytics automatically
validates, standardizes, and
geocodes your address database.
Each record is assigned a Unique
Address Identifier (UAID®)
Validate & Standardize: Location Hub Analytics cleanses
your data to ensure accuracy and consistency across your
entire address database.
Geocode: Each address is automatically assigned a high-
precision geocode to each address.
Unique Address Identifier (UAID®): communicate with
internal and external partners with increased speed and
accuracy, and ensure accuracy as addresses evolve.
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Analytics made easy
ENRICH
Location Hub Analytics enriches your
data with Canadian demographics
information for further analysis and
greater customer intelligence.
Demographic Data
DMTI Data
Your Data
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Analytics made easy
ANALYZE
Location Hub Analytics quickly
processes and analyzes your data,
objectively revealing meaningful
patterns and trends.
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Analytics made easy
INFILL
Location Hub Analytics helps you
generate new prospect lists by
infilling the addresses within a
specific territory that are not in your
current database.
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Analytics made easy
VISUALIZE
Unlike other analytics engines,
Location Hub Analytics allows you to
visualize and interact with your
results on a map for better data
profiling.
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Analytics made easy
SHARE
Quickly and easily share your
customized report with key
stakeholders.
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PROVEN TECHNOLOGY
Location Hub Analytics uses Hadoop technology to
quickly process and analyze your data sets – both large
and small.
WHAT IS HADOOP?
Hadoop is an open-source software framework for storing
and processing big data.
When it comes to big data, Hadoop is the #1 choice for fast,
scalable and reliable data processing.
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Designed for everyone
NO SET UP REQUIRED
100% cloud-based
No IT Involvement
No specialized tools or skill sets
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PRIVATE AND SECURE
With Location Hub Analytics, your data is protected by the Azure
Trust Center, as well as our rigorous “Walled Garden” protocol,
and is compliant with a wide range of industry-specific
regulatory requirements.
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To arrange a demo, or to sign up for a free trial please contact us at:
Want to learn more?
1.877.477.3684
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