Dm Training Agencies

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Dm Training Agencies

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  • 1. Agencies Training 21 september 2009 Brussel X
  • 2. Quiz Bij elk onderdeel van de presentatie stellen we jullie een vraag over de inhoud. Antwoord correct op de 7 vragen En ontvang 2.000 gratis Select Post of Select Movers adressen.
  • 3. Agenda 1. De Post en de agentschappen 2. DM Consultancy Services 3. Direct Mail 4. Data (Select Post + Do My Move) 5. Distripost 6. Regels van De Post 7. Rondleiding Brussel X
  • 4. Agenda 1. De Post en de agentschappen 1. A true love affair 2. Whats in it for the agencies
  • 5. Together we try to convince the advertiser Advertiser Inform and support Presription role Agency Support / facilitate experience
  • 6. Agenda 1. De Post en de agentschappen 1. A love affair 2. Whats in it for the agencies
  • 7. An & Ellen : your ambassadors Operational support Price demands Contracts Information: facts & figures Trainings & Workshops
  • 8. Forget De collegas : DM is very sexy !!
  • 9. De Post a partner easy to do business with
  • 10. We share our knowledge www.denkdm.be
  • 11. Initiative together with ACC : Direct from Cannes
  • 12. Partners
  • 13. Quiz Vraag 1 Met de actie Direct from Cannes stuurden we 3 reporters van verschillende bureaus op pad. Geef twee van de drie winnende bureaus.
  • 14. Agenda 1. De Post en de agentschappen 2. DM Consultancy Services 3. Direct Mail 4. Data (Select Post + Do My Move) 5. Distripost 6. Regels van De Post 7. Rondleiding Brussel X
  • 15. Agenda 1. De Post en de agentschappen 2. DM Consultancy Services 1. Team & Mission 2. Services 3. DM Pige
  • 16. DM Consultancy Team
  • 17. Mission: Grow the medium
  • 18. Agenda 1. De Post en de agentschappen 2. DMC Services 1. Team & Mission 2. Services 3. DM Pige
  • 19. Services throughout the funnel Communica- Develop & Respons & Franking & Post Targeting return tion strategy Produce Distribution management evaluation DM campaign coaching - DM Training - DM processes DM Integrator DM Targeting DM Checker Impact analysis : - Pilot Loyalty DM Pre-test - Barometer - Response/ DM Briefing benchmarking - ROI calculator
  • 20. DM barometer: measure the impact of your campaign Survey standard 300 answers Random based on postal code > telephone number Representative sample: age, sex, location Computer Assisted Telephone Interviews 15 11/03/20
  • 21. Extensive research: >45.000 interviews Generic media surveys Mail moment E loves P How direct are women? 20 Multi-media surveys >40 DM impact surveys > 250 response rates - benchmark data base
  • 22. Integrated in the Media Mix, DM boosts ROI at least 20% 1 2 3 4 BRAND RECALL RATE SALES ACTIVATION LOYALTY BUILDING PERCEPTION 2->20 x higher 15 up to 200% > 25% > 50% NET MARGIN UNIQUE SHORT TERM PERFORMANCE on incremental + min. 20% ROI sales if direct mail is integrated LONG TERM into media mix DM COSTS on lifetime Database sales Creation Production Fulfilment Source: Post 15 DM pilot surveys N: > 25.000 24
  • 23. Quiz Vraag 2 Hoeveel DM Impact studies hebben we momenteel reeds in onze database? >
  • 24. Agenda 1. De Post en de agentschappen 2. DMC Services 1. Team & Mission 2. Services 3. DM Pige
  • 25. Agencies wanted to make complete mediamix-analyses, with the integration of Direct Mail. The answer: DM Pige
  • 26. DM Pige results 2008 Gross Media investments (in mio eur)
  • 27. The partners In collaboration with With support of Operational partner
  • 28. The chosen process is comparable with the other media: Mediaxim platform DM specimen arriving at Mediaxim DM scan DM nomenclature (similar as CIM-MDB) Visual Identification 30
  • 29. The conditions for Direct Access (Mediaxim) Annual subscriptions Each subscriber gets several accounts for its employees Access to the web-tool via secured logins-passwords Pricing ADSTAT (Direct Mail figures): All sectors: 3.500 / year - One sector: 2.000 / year ADVIEW (Direct Mail visuals): All sectors: 3.500 / year - One sector: 2.000 / year 31
  • 30. All information is extracted from the Mediaxim web platform
  • 31. In your sector, TV and Dailies were the dominant medium Car Gross M