DM Presentation

“If you want your marketing to be great you must optimize, socialize and integrate.”

ITES Foundation Skills

Leveraging ICT for Growth, Employment and Governance

Table of Contents► Objectives► Outcome► Topics Covered (1,2)► Module Breakdown (1,2,3)► Industry Benefit► Conclusion

Objectives► Our mission will be to train and qualify the students and

get them excited about the possibilities that being digital unlocks.

► A one of a kind initiative and opportunity, currently not accessible to every one.

► To create a positive workforce that will enter into the Digital Marketing industry with the best possible knowledge base.

► To help the students explore alternate employment avenues beyond the traditional zone.

Outcomes► Addition of a new skillset to student’s CV’s.► Broadened the understanding of the wider digital

marketing spectrum and the scope.► Knowledge of the tools and techniques to

effectively execute digital marketing campaigns with elan.

► Effective learning on the Digital Marketing success stories and case studies from world over.

Topics Covered - 1Topics No. of Hours

► Introduction to Digital Marketing 6► Search Engine Optimization (SEO) 12► Search Engine Marketing (SEM) 12► Email Marketing 3► Display Marketing 3► Mobile Marketing 3► Social Media Marketing 6► Content Marketing 3► Web Analytics 3► Strategy & Planning 3► AdSense 3

Topics Covered - 2Topics No. of Hours

► Website Planning 3► Affiliate Marketing 3► Online Reputation Management 3► Content Management Systems 3► e - Commerce 3► Lead Generation 3► WordPress 3► J oomla 3► Freelancing 3► Workshop 10► Assesment 6

Module Breakdown - 1► Introduction to Digital Marketing► Search Engine Optimization (SEO) ► Search Engine Marketing (SEM)► Email Marketing► Display Marketing► Mobile Marketing► Social Media Marketing

Module Breakdown - 2► Content Marketing► Web Analytics► Strategy & Planning► AdSense► Website Planning► Affiliate Marketing► Online Reputation Management

Module Breakdown - 3► Content Management Systems► e - Commerce► WordPress► Joomla► Freelancing► Workshop► Q & A

Industry Benefit ► Online marketing is a new concept here, we try

to create the awareness.► Program is designed according to the industry

needs.► A trained and ready workforce who can create

value from the very first day.► Vision and inspiration for future entrepreneurs

and leaders.► Possible key contributor to the growing IT/ITES

sector.

Digital Bangladesh

Thank You…

DM Presentation

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