DISSERTAÇÃO MESTRADO ROBERTA SCORCIO FINAL Scorcio Tafner.pdf · )lfkd &dwdorjuiilfd ± 6%( ±...
Transcript of DISSERTAÇÃO MESTRADO ROBERTA SCORCIO FINAL Scorcio Tafner.pdf · )lfkd &dwdorjuiilfd ± 6%( ±...
![Page 1: DISSERTAÇÃO MESTRADO ROBERTA SCORCIO FINAL Scorcio Tafner.pdf · )lfkd &dwdorjuiilfd ± 6%( ± %leolrwhfd &hqwudo ± 63 &dpsxv , ³)udqflvfr *udflrvr´ 7 q 7diqhu 5rehuwd 6fruflr](https://reader034.fdocument.pub/reader034/viewer/2022051810/6019c1a048afe428622f8a06/html5/thumbnails/1.jpg)
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![Page 4: DISSERTAÇÃO MESTRADO ROBERTA SCORCIO FINAL Scorcio Tafner.pdf · )lfkd &dwdorjuiilfd ± 6%( ± %leolrwhfd &hqwudo ± 63 &dpsxv , ³)udqflvfr *udflrvr´ 7 q 7diqhu 5rehuwd 6fruflr](https://reader034.fdocument.pub/reader034/viewer/2022051810/6019c1a048afe428622f8a06/html5/thumbnails/4.jpg)
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A linguagem realiza, ao romper o silêncio, o que o silêncio queria e não conseguia.
Maurice Merleau-Ponty
![Page 8: DISSERTAÇÃO MESTRADO ROBERTA SCORCIO FINAL Scorcio Tafner.pdf · )lfkd &dwdorjuiilfd ± 6%( ± %leolrwhfd &hqwudo ± 63 &dpsxv , ³)udqflvfr *udflrvr´ 7 q 7diqhu 5rehuwd 6fruflr](https://reader034.fdocument.pub/reader034/viewer/2022051810/6019c1a048afe428622f8a06/html5/thumbnails/8.jpg)
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![Page 10: DISSERTAÇÃO MESTRADO ROBERTA SCORCIO FINAL Scorcio Tafner.pdf · )lfkd &dwdorjuiilfd ± 6%( ± %leolrwhfd &hqwudo ± 63 &dpsxv , ³)udqflvfr *udflrvr´ 7 q 7diqhu 5rehuwd 6fruflr](https://reader034.fdocument.pub/reader034/viewer/2022051810/6019c1a048afe428622f8a06/html5/thumbnails/10.jpg)
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![Page 17: DISSERTAÇÃO MESTRADO ROBERTA SCORCIO FINAL Scorcio Tafner.pdf · )lfkd &dwdorjuiilfd ± 6%( ± %leolrwhfd &hqwudo ± 63 &dpsxv , ³)udqflvfr *udflrvr´ 7 q 7diqhu 5rehuwd 6fruflr](https://reader034.fdocument.pub/reader034/viewer/2022051810/6019c1a048afe428622f8a06/html5/thumbnails/17.jpg)
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![Page 18: DISSERTAÇÃO MESTRADO ROBERTA SCORCIO FINAL Scorcio Tafner.pdf · )lfkd &dwdorjuiilfd ± 6%( ± %leolrwhfd &hqwudo ± 63 &dpsxv , ³)udqflvfr *udflrvr´ 7 q 7diqhu 5rehuwd 6fruflr](https://reader034.fdocument.pub/reader034/viewer/2022051810/6019c1a048afe428622f8a06/html5/thumbnails/18.jpg)
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![Page 22: DISSERTAÇÃO MESTRADO ROBERTA SCORCIO FINAL Scorcio Tafner.pdf · )lfkd &dwdorjuiilfd ± 6%( ± %leolrwhfd &hqwudo ± 63 &dpsxv , ³)udqflvfr *udflrvr´ 7 q 7diqhu 5rehuwd 6fruflr](https://reader034.fdocument.pub/reader034/viewer/2022051810/6019c1a048afe428622f8a06/html5/thumbnails/22.jpg)
A rede e o ser, A Sociedade em Rede
lugar novo
apud
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mídia
Seventeen
![Page 24: DISSERTAÇÃO MESTRADO ROBERTA SCORCIO FINAL Scorcio Tafner.pdf · )lfkd &dwdorjuiilfd ± 6%( ± %leolrwhfd &hqwudo ± 63 &dpsxv , ³)udqflvfr *udflrvr´ 7 q 7diqhu 5rehuwd 6fruflr](https://reader034.fdocument.pub/reader034/viewer/2022051810/6019c1a048afe428622f8a06/html5/thumbnails/24.jpg)
![Page 25: DISSERTAÇÃO MESTRADO ROBERTA SCORCIO FINAL Scorcio Tafner.pdf · )lfkd &dwdorjuiilfd ± 6%( ± %leolrwhfd &hqwudo ± 63 &dpsxv , ³)udqflvfr *udflrvr´ 7 q 7diqhu 5rehuwd 6fruflr](https://reader034.fdocument.pub/reader034/viewer/2022051810/6019c1a048afe428622f8a06/html5/thumbnails/25.jpg)
cibercultura
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ciberespaço
ciberespaços
espaço tempo
ciberespaço
teenager
Seventeen
A criação da juventude: como o conceito de teenage revolucionou o século XX
![Page 27: DISSERTAÇÃO MESTRADO ROBERTA SCORCIO FINAL Scorcio Tafner.pdf · )lfkd &dwdorjuiilfd ± 6%( ± %leolrwhfd &hqwudo ± 63 &dpsxv , ³)udqflvfr *udflrvr´ 7 q 7diqhu 5rehuwd 6fruflr](https://reader034.fdocument.pub/reader034/viewer/2022051810/6019c1a048afe428622f8a06/html5/thumbnails/27.jpg)
teenager
teenager
ciberespaço,
cibercultura
cibercultura
![Page 28: DISSERTAÇÃO MESTRADO ROBERTA SCORCIO FINAL Scorcio Tafner.pdf · )lfkd &dwdorjuiilfd ± 6%( ± %leolrwhfd &hqwudo ± 63 &dpsxv , ³)udqflvfr *udflrvr´ 7 q 7diqhu 5rehuwd 6fruflr](https://reader034.fdocument.pub/reader034/viewer/2022051810/6019c1a048afe428622f8a06/html5/thumbnails/28.jpg)
notebooks
tecnocultura
bios
Nuevos Medios
![Page 29: DISSERTAÇÃO MESTRADO ROBERTA SCORCIO FINAL Scorcio Tafner.pdf · )lfkd &dwdorjuiilfd ± 6%( ± %leolrwhfd &hqwudo ± 63 &dpsxv , ³)udqflvfr *udflrvr´ 7 q 7diqhu 5rehuwd 6fruflr](https://reader034.fdocument.pub/reader034/viewer/2022051810/6019c1a048afe428622f8a06/html5/thumbnails/29.jpg)
teenagers
cibercultura
![Page 30: DISSERTAÇÃO MESTRADO ROBERTA SCORCIO FINAL Scorcio Tafner.pdf · )lfkd &dwdorjuiilfd ± 6%( ± %leolrwhfd &hqwudo ± 63 &dpsxv , ³)udqflvfr *udflrvr´ 7 q 7diqhu 5rehuwd 6fruflr](https://reader034.fdocument.pub/reader034/viewer/2022051810/6019c1a048afe428622f8a06/html5/thumbnails/30.jpg)
convergência
convergência
cibercultura, convergência
![Page 31: DISSERTAÇÃO MESTRADO ROBERTA SCORCIO FINAL Scorcio Tafner.pdf · )lfkd &dwdorjuiilfd ± 6%( ± %leolrwhfd &hqwudo ± 63 &dpsxv , ³)udqflvfr *udflrvr´ 7 q 7diqhu 5rehuwd 6fruflr](https://reader034.fdocument.pub/reader034/viewer/2022051810/6019c1a048afe428622f8a06/html5/thumbnails/31.jpg)
![Page 32: DISSERTAÇÃO MESTRADO ROBERTA SCORCIO FINAL Scorcio Tafner.pdf · )lfkd &dwdorjuiilfd ± 6%( ± %leolrwhfd &hqwudo ± 63 &dpsxv , ³)udqflvfr *udflrvr´ 7 q 7diqhu 5rehuwd 6fruflr](https://reader034.fdocument.pub/reader034/viewer/2022051810/6019c1a048afe428622f8a06/html5/thumbnails/32.jpg)
transmidialidade
transmidiação
transmidialidade
transmidialidade
![Page 33: DISSERTAÇÃO MESTRADO ROBERTA SCORCIO FINAL Scorcio Tafner.pdf · )lfkd &dwdorjuiilfd ± 6%( ± %leolrwhfd &hqwudo ± 63 &dpsxv , ³)udqflvfr *udflrvr´ 7 q 7diqhu 5rehuwd 6fruflr](https://reader034.fdocument.pub/reader034/viewer/2022051810/6019c1a048afe428622f8a06/html5/thumbnails/33.jpg)
teenager
![Page 34: DISSERTAÇÃO MESTRADO ROBERTA SCORCIO FINAL Scorcio Tafner.pdf · )lfkd &dwdorjuiilfd ± 6%( ± %leolrwhfd &hqwudo ± 63 &dpsxv , ³)udqflvfr *udflrvr´ 7 q 7diqhu 5rehuwd 6fruflr](https://reader034.fdocument.pub/reader034/viewer/2022051810/6019c1a048afe428622f8a06/html5/thumbnails/34.jpg)
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Adolescer
ad olescer
adolescer
resting place
apud
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Psicologia do desenvolvimento: reflexões e práticas atuais .
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A identidade cultural na pós-modernidade (2006)
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adolescência
Capricho
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![Page 40: DISSERTAÇÃO MESTRADO ROBERTA SCORCIO FINAL Scorcio Tafner.pdf · )lfkd &dwdorjuiilfd ± 6%( ± %leolrwhfd &hqwudo ± 63 &dpsxv , ³)udqflvfr *udflrvr´ 7 q 7diqhu 5rehuwd 6fruflr](https://reader034.fdocument.pub/reader034/viewer/2022051810/6019c1a048afe428622f8a06/html5/thumbnails/40.jpg)
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website Capricho
website
Capricho
Capricho
Capricho
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unique visitors page views
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web
web pages host page
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website
web
website Capricho
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apud
apud
website Capricho
on-line
Capricho,
Capricho
sites
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website Capricho
on-line Capricho
Capricho website
website mobile
cross-media
links
hotsites
blogs
website Capricho
hotsites blogs
Cross-media web
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Capricho Capricho
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Orkut
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Capricho
Capricho
website online
website
hotsites e blogs HotsiteHotsites
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blog
weblog), (2005)
Hotsite Capricho
blog
apudWeblog a priori
web
on-linesites
apud
blogs,
blogs
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blog
Blogs
blog
blog
blog
Blog Vida de Garoto
VDG Vida de Garoto (VDG), Colírios Capricho Colírios Capricho
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Capricho
blogs
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website
Capricho
Capricho Mobile smartphones
Capricho
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NoCapricho
on-line Capricho NoCapricho
apud
produção promoção exibição
de mercadorias
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NoCapricho
skate
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Chiclets Boticário Tilibra Capricho
NoCapricho
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Capricho
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marketing
marketing
role models
marketing
Capricho
Lovemarks
lovemark lovemarks
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NoCapricho
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apud
NoCapricho,
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NoCapricho
website Capricho.
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apud
Garotos Colírio,
website Capricho.
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website Capricho
reality show,
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Batalha de Colírios
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website
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blog Vida de Garoto
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Colírios Capricho
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Capricho YouTube e Twitter
blog
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Colírios Capricho
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Capricho
NoCapricho
Capricho NoCapricho
Capricho
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NoCapricho
NoCapricho 2009
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Colírios
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NoCapricho stands
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O Boticário Super Star NoCapricho
Rexona Ganhe no Grito NoCapricho
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Capricho
website
website
Capricho
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on-line
website
Capricho links
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website Capricho
horóscopo testes promoções assine
Capricho
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website Capricho
links
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Capricho
NoCapricho 2010
NoCapricho 2010
NoCapricho
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survey,
NoCapricho
Capricho
survey
surveys,
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website Capricho
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transmidialidade
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Capricho
teenager Capricho
CaprichoCapricho
Capricho
Blogs Capricho
NoCapricho?
NoCapricho
Capricho
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teen
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notebook
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Capricho
website Capricho;
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moda beleza
comportamento website
Capricho horóscopo blogs
testes blogs Colírios
Clube do Esmalte UAU! TV Mania Radar Fashion
NoCapricho
Colírios
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Capricho,
Capricho
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Capricho
Capricho
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cabelos roupas
rosto e corpo
roupas
maquiagem perfumes
Capricho
website Capricho
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horóscopo testes
promoções assine
Capricho
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Capricho
TV CAPRICHO
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NoCapricho
NoCapricho
NoCapricho
NoCapricho
NoCapricho
interatividade sociabilidade
imaginário de consumo
NoCapricho
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...eu venho pelos Shows, mas não pelo show de hoje, pelo dos outros dias.
Hoje eu só vim para acompanhar a minha amiga mesmo...
...As coisas mais bacanas são as bandas [...] os Shows [...]. No primeiro dia,
Cine, foi muito bom e ontem Cacá Reis, foi muito legal [...]. Hoje nem é muito
legal, porque é Sertanejo, mas eu vim, mesmo assim, com as minhas amigas...
NoCapricho
marketing de experiências
Capricho teenager
Capricho
apud produção promoção exibição de
mercadorias produção
hedonismo moderno
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“...a gente gosta de sertanejo e da festa toda [...]. É a segunda vez que eu
venho [...]. Eu vim, hoje, pra ver o Henrique Lemos [...], que ganhou o ídolos
[...]. Mas eu vim na sexta também...”
“Hoje? Colírios [...]. A gente veio nos outros dias também, mas hoje a gente
quer ver eles, sabe, ao vivo. Já tirei foto com o Leão e peguei autógrafos [...].
Ah!, a gente não é muito fã, mas é legal ver ao vivo [...]. E pra conhecer o
evento também...”
“As coisas mais bacanas são as bandas [...], os shows [...]. No primeiro dia,
Cine, foi muito bom e ontem Cacá Reis, foi muito legal [...]. Hoje nem é muito
legal, porque é Sertanejo, mas eu vim, mesmo assim, com minhas amigas...”
Colírios Capricho
Colírios Capricho
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online,
Virtual Participatory Panel
Wiki
online
Wiki
web linkadas,
websites
website grupos
Snowball
NoCapricho
Snowball
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"O Grupo Você.COM.Capricho tem como objetivo, exclusivamente
acadêmico, aprofundar o estudo da comunicação, consumo e recepção no
intuito de pesquisar, observar e investigar a interação e motivação do público
feminino adolescente, a partir dos meios de comunicação utilizados pela
Capricho. O nosso olhar enfoca a realização de uma pesquisa interativa,
relacionada a perguntas e respostas, publicações no mural e comentários e
discussão em grupo.
Faça parte de deste grupo e convide mais 2 amigas que queiram
participar com você. Basta que elas estejam no Facebook e tenham ido a
algum evento NoCapricho.
Acompanhe e participe!
Roberta Scórcio
Mestranda do PPGCOM ESPM-SP".
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Capricho
website Capricho
website blogs
blogs
blogs
website Clube do Esmalte Amiga que Bafo
Famosos
“...eu gosto do blog Amiga que bafo, porque eu adoro as fofocas dos famosos
haha :) e do blog SOS corpo, porque tem dicas super boas pra tuuudoo :)...”.
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“Entro no Clube do Esmalte e se tiver alguma coisa de minha curiosidade
sobre os famosos do Amiga, que bafo! eu entro também!...”
“Amiga, que bafo! porque é sempre bom estar por dentro do que acontece com
os famosos. Radar Fashion porque adoro moda. Tech Girls e Blog do Jerri, ele
é muito engraçado...”
blogs Amiga que Bafo! Famosos
blogs
Capricho
Colírios Capricho
Colírios Capricho
“...uns são bem bonitos, mas tem alguns que só concorrem pra se tornarem
famosos entre as meninas, e só pra dizer que é um colírio...”
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“Alguns são bem bonitos e acham que por participar do concurso, possam vir
a se tornar modelos, então fazem isso pela carreira. Mas acredito que a
maioria se inscreva pela ''fama'' já que são convidados vips em baladas,
propagandas, capas de revistas, e viram desejo das meninas que assinam a
revista...”
“A maioria deles é bonito, mas o que todos mais querem é a ''popularidade''
que isso traz, as baladas, o dinheiro, a publicidade, sair nas revistas, no site,
etc, mas na verdade, me incomoda eles não terem um talento real, como atuar,
dançar, não sei. Só são pagos e famosos por serem bonitos, e olhe lá!...”
“...uns são bonitos mesmo, outros só participam pra ganha "fama" vips em
baladas, e propaganda na revista o que pode gerar um contrato...”
Colírios
Capricho
“Nada contra, pois sou fã de um ex colírio, alguns querem aparecer, outros
querem seguir na carreira de modelo/ator e se inscrevem para ter mais
chances no future...”
“Nada contra também, muitos tentam para conseguir conquistar um sonho
maior, como ser ator por exemplo, porque aparecem muitas oportunidades...”
(Lili, 14 anos, São Paulo, Litoral)
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“Nada contra, até porque sou fã de um dos meninos que já participou da
votação e obvio que eles se inscrevem pela beleza, mais por fim acabam
conquistando algumas meninas...” (Mari, 13 anos, São Paulo, Interior)
“Alguns eu posso dizer que são bonitos, mas outros, não tem o que comentar,
mas eles devem fazer isso pra impressionar as garotas, ir a todas as baladas e
etc...” (Bia, 14 anos, São Paulo, Capital)
“...a maioria deles se inscrevem para impressionar garotas, e sendo bonitos ou
feios, se inscrevem do mesmo jeito...” (Bruninha, 15, anos, São Paulo, Litoral)
apud
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Capricho
on-line Capricho
Capricho
Capricho
on-line
NoCapricho
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website Capricho
teenager
prossumidoras
Capricho
Capricho
Capricho
NoCapricho
interatividade transmidialidade
interatividade transmidialidade
Capricho, NoCapricho
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-
!
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Capricho
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HOFF, Tânia Márcia Cezar. O argumento emocional na publicidade. Tese (Doutorado em Filologia e Língua Portuguesa) - Faculdade de Filosofia, Ciências e Letras, Universidade de São Paulo, São Paulo, 1999.
Game over
![Page 102: DISSERTAÇÃO MESTRADO ROBERTA SCORCIO FINAL Scorcio Tafner.pdf · )lfkd &dwdorjuiilfd ± 6%( ± %leolrwhfd &hqwudo ± 63 &dpsxv , ³)udqflvfr *udflrvr´ 7 q 7diqhu 5rehuwd 6fruflr](https://reader034.fdocument.pub/reader034/viewer/2022051810/6019c1a048afe428622f8a06/html5/thumbnails/102.jpg)
. , 1983, v. , p. – .
apud
PAZ, Carolina R.
PÓVOA, Marcelo. Anatomia da Internet: investigações estratégicas sobre o universo digital. Rio de Janeiro, Casa da Palavra, 2000
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RADFAHRER, Luli. Design/web/design: 2. São Paulo, Market Press, 2001.
SAAD, Beth. Estratégias para a mídia digital: Internet, Informação e Comunicação. São Paulo, Senac, 2003.
.
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COLÍRIOS CAPRICHO 2011
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NoCapricho
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NoCapricho
Capricho
Capricho
Capricho
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Capricho
NoCapricho
NoCapricho
Capricho
NoCapricho
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