digitally-smart · 2019. 2. 11. · and advanced search commands How to imp lement best practices...
Transcript of digitally-smart · 2019. 2. 11. · and advanced search commands How to imp lement best practices...
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digitally-smart.com
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Welcome
Transform your career and company with a programme grounded in the realities of modern business and the connected society. Learn with some of Europe’s leading Digital Marketing experts.
Digitally Smart programmes deliver the framework and tools needed to meet the challenges of our economy today - and tomorrow
The business world is evolving faster than ever before...
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Overview Who are our courses for?
Our courses are ideal for business professionals and students who want to learn more about digital marketing and are interested in enhancing their careers. It's also for those who want to get official recognition through certification. These include:
Business owners and entrepreneurs
Sales and Marketing Professionals
PR Professionals
Web managers, designers & webmasters
Business and Marketing students
Recent graduates
Professionals looking to change their careers
What can you expect?
Through dynamic lectures, case studies and small group discussions, you will be exposed to the latest methods, techniques and tools for improving your organisation’s Digital Marketing and brand-building efforts.
What will you learn?
Digitally Smart’s panel of practitioner-lecturers has specifically structured the curriculum to focus on current trends and best practices in Digital Marketing. As well as creating innovative strategies, you will also learn how to leverage these strategies to gain competitive advantage for both your business and your career.
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CERTIFIED COURSES
CERTIFICATE IN DIGITAL MARKETING
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COURSE OVERVIEW
The Certificate in Digital Marketing provides an overview of core digital domains, covering a wide range
of online marketing techniques and tools. From Social Media to Search marketing, the course delivers
the framework to effectively plan digital campaigns, looking at the benefits of integrating them with
offline business activities
COURSE CONTENT
TYPE: Foundation Certificate
DELIVERY: Online
DURATION: 1 month
PRICE: $190.0
ENTRY REQUIREMENTS: 18 years old +
This module provides an
overview of the different
digital channels and builds
on the skills to create a
formal digital marketing
plan for an organization
MODULE 1
DIGITAL PLANNING
This Module focuses on
how to boost website
rankings, increase the
quantity and quality of
visitors to a website and
maximise the return of
investment (ROI)
MODULE 2
SEO
`website visitors and
about the tools that can
be used to understand
visitors’ behaviour on a
site
MODULE 3
WEB ANALYTICS
Learn how to apply social
media concepts and best
practices to run social
campaigns that boosts ROI
and meet business
objectives
MODULE 4
SOCIAL MEDIA
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LEARNING OUTCOMES
Participants will gain knowledge and understanding of:
What are the different methods and channels to
reach online audiences?
Why SEO is important and where the opportunities
lay
How to define successful SEM campaigns
Why Social Media matters to business & how to
develop a Social Media Plan
How to read search analytics reports and describe the
results
How to tell stories that sells to get customers'
attention and keep them engaged
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PROFESSIONAL DIPLOMA IN DIGITAL MARKETING
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COURSE OVERVIEW
Whether you are a beginner or an experienced marketing professional looking to upskill in the digital
realm, this professional diploma is perfect for you. The course will equip you with ready-to-use skills to
plan, manage and analyse digital marketing campaigns across key disciplines, including search engines,
social media, and mobile
COURSE CONTENT
TYPE: Professional Diploma
DELIVERY: Online
DURATION: 3 months
PRICE: $600.0
ENTRY REQUIREMENTS: 18 years old +
This module provides an
overview of the different
digital channels and builds
on the skills to create a
formal digital marketing
plan for an organization
MODULE 2
DIGITAL PLANNING
This module focuses on
how to boost website
rankings, increase the
quantity and quality of
visitors to a website and
maximise the return of
investment (ROI)
MODULE 3
SEO
This module reviews the
online customer journey
from the first digital
contact with the brand to
the ultimate step, typically
a purchase. It also looks at
the different brand
touchpoints and how can
you utilize them for
optimal results
MODULE 1
CONSUMER BEHAVIOUR
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LEARNING OUTCOMES
Learn how to apply social
media concepts and best
practices to run social
campaigns that boosts ROI
and meet business
objectives
MODULE 5
SOCIAL MEDIA
Learn the available mobile
marketing technologies
and examine the shift in
how we access
information today. Gain a
hands-on experience and
learn how mobile fits in
the marketing mix
MODULE 6
MOBILE MARKETING
Gain insights about
website visitors and about
the tools that can be used
to understand visitors’
behaviour on a site
MODULE 4
WEB ANALYTICS
Participants will gain knowledge and understanding of:
What are online touchpoints and how can I optimise
them?
How to plan digital marketing activities and integrate
them in your marketing mix?
What are the different methods and channels to
reach online audiences?
SEO techniques that support brand visibility and
amplification
What are the most effective techniques to engage
your consumers through social?
How to gain insights about your website performance
and take the appropriate action?
How to tell stories that sells to get customers' attention and keep them engaged?
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SPECIALIST COURSES
SOCIAL MEDIA COURSE
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COURSE OVERVIEW
The Social media marketing course equips you with the necessary skills to build and deepen relationships
with prospects and customers. Through this course you will learn what techniques business have
available to stay connected with people throughout their day, how to create rich social experiences, and
how to build lasting relationships and amplify the most powerful type of marketing, the word of mouth.
COURSE CONTENT
TYPE: Specialist
DELIVERY: Online
DURATION: 1 month
PRICE: $190.0
ENTRY REQUIREMENTS: 18 years old +
In this module you will
learn the basic principles
of social media marketing,
such as the value of
sharing and the power of
word of mouth
MODULE 1
THE SOCIAL SPACE
This module will teach you
how to create a social
media strategy to build
your business and will
provide you with the tools
to spread your message
MODULE 2
CRAFTING A SOCIAL
STRATEGY
You will learn how to tell
your business story with
compelling formats; you
will discover which tools
are available and how to
make your story
interactive
MODULE 3
DIGITAL STORYTELLING
You will learn how to work
with influencers to amplify
the reach of your business
and expose your brand to
a targeted audience
MODULE 4
WORKING WITH
INFLUENCERS
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LEARNING OUTCOMES
Participants will gain knowledge and understanding of:
What makes a media social and how it differs from
other media channels?
The importance of trust and transparency
Social media demographics and how it relates to
brand engagement
How businesses, organisations and brands are using
social media
Social media best practices
Basic techniques and tools for benchmarking your
social media presence
Social media strategies
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SEO COURSE
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COURSE OVERVIEW
The Certificate in SEO is a hands-on program designed to guide you through today’s leading SEO
marketing strategies. This training course is intended to teach students how to implement cutting-edge
SEO campaigns to maximise website visibility through achieving high rankings on the search engines.
COURSE CONTENT
TYPE: Specialist
DELIVERY: Online
DURATION: 1 month
PRICE: $190.0
ENTRY REQUIREMENTS: 18 years old +
You will learn core SEO
strategies and tactics used
to drive more organic
search results to a specific
website or set of websites,
as well as tactics to avoid
preventing penalization
from search engines
MODULE 1
INTRO TO SEO
You will understand what
search engines algorithms
are, how they have
evolved throughout the
years and how their
updates impact the
rankings of your site
MODULE 2
SEARCH ENGINES
ALGORITHMS
You will learn the most
impactful elements to
ensure your webpages are
well optimised so that
Google can deem them
relevant
MODULE 3
ON-PAGE BEST
PRACTICES
You will learn best
practices to build a link-
building strategy to boost
website rankings
MODULE 4
LINK BUILDING & OFF-
PAGE BEST PRACTICES
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LEARNING OUTCOMES
Participants will gain knowledge and understanding of:
How to optimise your website search engine ranking
and performance
How to use online tools to carry out keyphrase and
market research
How to perform competitor benchmarking using tools
and advanced search commands
How to implement best practices relating to search
engine inclusion and exclusion
How to implement best practice SEO web design,
copywriting and site architecture
How to carry out effective link building and off-page
optimisation
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WEB ANALYTICS COURSE
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COURSE OVERVIEW
This certificate course focuses on using web analytics tools to understand how people use your site, and
helps you getting a good understanding of what is working well and what is not performing. You will
learn how to effectively develop and use key performance indicators, how to create comprehensive
measurement frameworks, and how to establish processes to ensure data is collected properly, correctly
analysed and acted upon.
COURSE CONTENT
TYPE: Specialist
DELIVERY: Online
DURATION: 1 month
PRICE: $190.0
ENTRY REQUIREMENTS: 18 years old +
In this module you will
learn the basics of digital
measurement: the
different types of analytics
and why they are
important for business.
MODULE 1
INTRO TO WEB
ANALYTICS
You will learn what are
KPIs, and how to set-up
the analytic framework to
determine how effectively
a company is achieving
key business objectives
online
MODULE 2
KPIS & ANALYSIS
TECHNICS
You will learn the power
of segmentation in the
web analytics field, which
will allow you to build
more actionable reporting
that can be acted upon
MODULE 3
DATA SEGMENTATION
You will learn to build
reports and dashboards
that contain meaningful
metrics which enable
insights and drive action
MODULE 4
ACTIONABLE WEB
REPORTING
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LEARNING OUTCOMES
Participants will gain knowledge and understanding of:
Establish your KPIs for your online marketing activities
and define your measurement framework
The role of analytics in customer acquisition, traffic
generation and user engagement
Understanding website traffic, audiences, and the
science of decision making
How to create your actionable dashboards
How to measure web content and audiences intent
How to use web analytics data to optimise website
performance
How to increase your online ROI and reduce the cost
of acquisition
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PPC COURSE
COURSE OVERVIEW
PPC stands for pay-per-click, and is an advertising model in which advertisers pay a fee each time one of
their ads is clicked. The most well-known platform to run PPC campaigns is Google Ads (former Google
AdWords), and in this course you will learn all you need to know to build and manage Google Ads
campaigns to increase the number and quality to your website visitors
COURSE CONTENT
TYPE: Specialist
DELIVERY: Online
DURATION: 1 month
PRICE: $190.0
ENTRY REQUIREMENTS: 18 years old +
You will learn why
relevancy is key in PPC and
we will review other
fundamental aspects. We
will look at the platforms
in which apply, how PPC
ads are displayed, and
how the auction system
works
MODULE 1
INTRO TO PPC
In this module you will
learn how to conduct
keyword research. We will
also look at the keyword
match types available to
increase control over
targeting options
MODULE 2
KEYWORDS AND
MATCH TYPES
Learn how to write Ad
Copy that attracts engages
and prompts action from
your prospects. You will
also learn how to use Ad
Extensions and write them
in a way that delivers
MODULE 3
EFFECTIVE AD COPY &
EXTENSIONS
You will learn which
settings you can adjust to
tailor your campaigns to
reach your business goals,
and we will introduce you
to the fundamental
concept of Quality Score
MODULE 4
CAMPAIGN SETTINGS
& QUALITY SCORE
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LEARNING OUTCOMES
Participants will gain knowledge and understanding of:
The principles of paid search and the auction system
The key influencers on a PPC campaign
How to perform effective keyword research
How to set up Google Ads and prepare the campaign
structure
How to write engaging Ad Copy for optimal
performance
Collecting and measuring data for PPC reporting
Developing the right PPC mix for your market
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MOBILE MARKETING COURSE
COURSE OVERVIEW
The digital revolution has created new opportunities for businesses to reach and engage consumers
through mobile .This course combines the strategic and practical aspects of mobile marketing, and
provides the framework to establish a mobile vision for a business. You will gain a hands-on practical
guide to providing a mobile roadmap and delivering mobile experiences with impact.
COURSE CONTENT
TYPE: Specialist
DELIVERY: Online
DURATION: 1 month
PRICE: $190.0
ENTRY REQUIREMENTS: 18 years old +
In this module you will be
introduced to the mobile
marketing landscape:
trends, drivers,
consumers, platforms,
technologies, etc. and you
will see how businesses
are using mobile to
transform
MODULE 1
INTRO TO MOBILE
This module focuses on
how to build customer’s
first mobile strategies. You
will learn to select the
right platforms to connect
with your audience and
learn mobile behaviours
on the path to purchase
MODULE 2
MOBILE STRATEGIES
You will learn to adapt
search, display, social and
email for mobile, and how
to adopt mobile
technology to leverage
other investment to drive
site traffic and downloads
MODULE 3
DISCOVERY &
PROMOTION
You will learn all about the
fast changing world of
mobile advertising. You
will also be presented
with tips to fully mobilise
your Search Engine
Marketing
MODULE 4
MOBILE SEARCH
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LEARNING OUTCOMES
Participants will gain knowledge and understanding of:
Create mobile plans that are aligned with your
business objectives
Track customer’s mobile behaviour in their path to
purchase
Learn how mobile marketing fits within the overall
marketing mix
Increase the traffic coming from mobile devices and
maximise downloads, shares, clicks and sales
Optimise your appstore marketing
Learn how to optimise your search marketing strategy
through mobile
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ECOMMERCE COURSE
COURSE OVERVIEW
This course enables students to develop the skills to plan and implement a comprehensive e-commerce
strategy. You will learn the techniques to tap into the most value customers, increase transaction value
and frequency, and increase overall conversion rate.
COURSE CONTENT
TYPE: Specialist
DELIVERY: Online
DURATION: 1 month
PRICE: $190.0
ENTRY REQUIREMENTS: 18 years old +
Learn the fundamentals of
eCommerce: introducing
the key players and
exploring some of the
basics such as data and
payment methods
MODULE 1
INTRO TO
ECOMMERCE
Learn the role of
eCommerce content
within today’s
‘omnichannel’ consumer
journey. We will review
the latest developments
and innovation within
the discipline
MODULE 2
ECOMMERCE
CONTENT
Understand what the
factors are when
delivering an optimal
Ecommerce user
experience to deliver a
seamless online shopping
experience
MODULE 3
USER CENTERED
DESIGN
Through usability
research, learn to identify
user needs, behaviours,
motivations and what
they value on PC, tablet
and mobile
MODULE 4
MOBILE COMMERCE
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LEARNING OUTCOMES
Participants will gain knowledge and understanding of:
Today’s eCommerce world, the omnichannel
customer and what they value most
What is driving the eCommerce and Mcommerce
revolution: technologies, payments, consumer
behaviour
Improve eCommerce experiences through User
Centred Design
The techniques for high performance eCommerce
sites
Map the customer journey to target high value
customers
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Supporting your online learning journey…
Our courses are available to study online via the Digitally Smart’s dynamic online learning environment. This is how we can guide you through your online learning journey:
Access high definition video-lectures designed by our specialist product teams and leading industry experts who create an update our course content on a continuous basis
Access discussion forums to explore topics & issues. Interact and learn from fellow students who face similar challenges and provide different POV to the discussions
Access multimedia supporting material to help you with your studies
Access your interactive class anywhere, anytime, available 24/7 from any location. Never fear missing a class again
Interact with your course instructor to obtain the
support to advance towards your certification
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Subject Matter Experts
Our courses will introduce you to the most important and transformative aspects of digital
marketing, delivered by the industry’s leading practitioners.
All of your lecturers are specialist professionals in the digital marketing sector, running and
delivering online marketing campaigns, using the latest tools and techniques on a daily basis.
They help to create and validate our modules as well as teach them, so your lectures will be
based on our formalised syllabus of learning overlaid with their real life experiences,
examples and case studies.
Digitally Smart granted me an amazing opportunity to upskill, be relevant, and better equipped for my career
“ Patricia Rue Vinga
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For more information or to register for a course please contact us
[email protected] www.digitally-smart.com