Digital Word-of-Mouth: Yelp #SUYelp

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  • Lindsay Dolak @ledolak; Klout Score: 61 Arielle Franklin @arf521; Klout Score: 59 Dana Kappel @drk91; Klout Score: 44 Heidi Smolevitz @heidi_smolevitz; Klout Score: 61 #SUYelp #SUYelp
  • Download App Please! #SUYelp
  • History of Yelp Founded in 2004 by Jeremy Stoppelman Jeremy found a need Began as an email service for exchanging local business recommendations Initially launched as a site o Today on the web and mobile #SUYelp Yelp Headquarters in San Fransico, CA
  • What is Yelp? Largest online directory Leading listing service for small business reviews Online urban guide / business review site Today, Yelp incorporates social networking features, discounts and advertising on the site and app Yelps Purpose: To connect people with great local businesses #SUYelp
  • Before Yelp Prior to Yelp people got their information by word- of-mouth. Places became known by people visiting them and verbally giving recommendations to others. #SUYelp
  • Word-of-Mouth Revolutionized the nature of word- of-mouth By the end of Q4 2013, Yelpers had written more than 53 million rich, local reviews, making Yelp the leading local guide for real word-of- mouth on everything from boutiques and mechanics to restaurants and dentists -About Yelp #SUYelp http://www.yelp-press.com/phoenix.zhtml?c=250809&p=irol-press
  • #SUYelp file:///Users/arf521/Downloads/Snapshot_2013_Q4_US.pdf
  • #SUYelp file:///Users/arf521/Downloads/Snapshot_2013_Q4_US.pdf
  • #SUYelp file:///Users/arf521/Downloads/Snapshot_2013_Q4_US.pdf
  • #SUYelp file:///Users/arf521/Downloads/Snapshot_2013_Q4_US.pdf
  • Interviews Steve Guglielmo - Account Executive at Yelp #SUYelp Yelp has not really done any advertising yet. All of its success has been natural and through word of mouth, which is awesome. -Steve Guglielmo - Account Executive at Yelp
  • Interviews You have to be very strategic about getting Yelp reviews. Be wary of bad reviews on Yelp. Your happy customers can give you great reviews, but your unhappy customers can give you reviews that you cant do anything about. - Melinda Emerson @SmallBizLady To live and die by the same sword #SUYelp
  • How Businesses Use Yelp #SUYelp
  • How Businesses Use Yelp #SUYelp http://engineeringblog.yelp.com/2013/11/data-quality-how-yelp-stacks-up-to-the-competition.html
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  • Best Companies Using Yelp: Dinosaur BBQ Dinosaur is the top-rated restaurant in Syracuse, NY When people come to town, they see the great reviews and that Dinosaur is listed at the top of the search on Yelp Dino monitors all reviews closely frequently logs on o Appreciate and love their good reviews! o Manager gets in touch with users who posted about less than good experiences in the restaurant o They do NOT ask people to give reviews, just monitor what other people right Although Dinosaur is a destination restaurant (people come from all over - Australia, England, youd be surprised) Yelp is still a helpful reminder #SUYelp
  • Bob Baker @DinosaurBQ; Klout: 44 PR and Social Media Manager for Dinosaur Restaurants (learned everything he knows about Social Media from @DR4WARD) Interview #SUYelp Yelp is a great way to get us in front of a hungry persons eye It absolutely helps drive business, as long as reviews are good! If they start to fall off, it would be a very very bad thing!
  • Yelps Partnerships Yahoo Kindle Fire YP (Yellow Pages) - strategic partnership o Largest local ad platform in the US Apple (Siri) BMW, Toyota, Lexus, Mercedes, Honda Microsoft Bing Open Table #SUYelp
  • How To Use Navigating Yelp Did the app download? Great! Play around on the app or site a little bit - let us know what you think #SUYelp
  • Navigating Yelp Mobile #SUYelp 30% of Yelps new reviews are coming from mobile devices
  • Navigating Yelp Online #SUYelp
  • Yelp Demo 1. Search on Yelp app for a Chinese food restaurant in Syracuse 2. Ask Siri to nd a dentist nearby 3. Yahoo search for a hotel in the area 4. Use the Monocle feature to see what restaurants are down the street #SUYelp
  • Monacle Augmented Reality #SUYelp
  • Recent News: Yelp Enters the Emoji World Yelp has just updated their mobile app to allow users to use an Emoji to search for things In its most recent update, the Yelp mobile app allows users to search local businesses using those puzzling, beaming little character faces #SUYelp http://www.fastcompany.com/3028704/fast-feed/now-you-can-use-emoji-to-search-yelp
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  • Yelp + HootSuite The new HootSuite Chrome allows you to view geolocated social media message searches on Yelp #SUYelp http://blog.hootsuite.com/hootlet-social-media-extension/
  • Whats Next for Yelp... Advertising itself! Yelp has not yet paid for advertising All of their success has been through natural word of mouth (which is awesome) Be prepared to see this in the near future as they prepare to roll out paid advertisements and continue to grow! #SUYelp
  • Any Questions? #SUYelp