Measuring Activity Doesn’t Guide ActionMost brands are investing significant resources in content marketing and social community management – whether through brand pages on Facebook, Google+, Twitter, YouTube, or Pinterest or on their own web properties. However, the metrics available to measure the impact of content marketing—views, “likes,” shares, comments, and combined measures such as People Talking About This (PTAT)—provide little guidance as to why a particular digital strategy worked or missed the mark.

Digital marketers need intelligence that is actionable and that guides them to future success.

Understand Reach, Relationships, Relevancy, and Response NetBase’s digital response tracking solution offers a business-ready template to monitor and measure activity on leading social networks as well as company-owned public forums or blogs. Built on an Internet-scale, high-performance, flexible enterprise social intelligence platform and web-based application builder, the solution gives digital marketers instant analytics showing them:

How their messages are spreading Who is driving the conversations and when they are happening Which messages are resonating What sentiments and emotions they are generating

Use this information to make informed course corrections that put content marketing campaigns on the best path to success.

Fine-tune Your Digital Response KPIsThe NetBase digital response tracking solution measures digital activity (“likes,” comments, shares, etc.) as well as net sentiment, likes and dislikes, and even emotions expressed in commentary. It also provides metrics on influential authors and influencers, including demographic insights. With the NetBase enterprise social intelligence platform, you can quickly

create custom dashboards that fine-tune these metrics to track the Key Performance Indicators (KPIs) that make the most sense for your company and your digital strategy.

Benchmark Against Your Competitors and Analyze TrendsNetBase makes it easy to create dashboards and reports that compare your brand’s metrics to competitors. And up to one year of social data is always available so that you can look at digital response trends in a historical context.

Track All of Your Social Channels in One PlaceThe NetBase solution operates across all of your digital channels—Facebook, Google+, Twitter, Pinterest, and public-facing corporate web properties—so that you can measure and report on success more efficiently. At the same time, you can create distinct metrics for each site (e.g. Facebook versus Twitter) in order to reflect its unique interaction patterns. You display these metrics on one or more dashboards.

Craft Better Digital Campaigns With a Deep View of the Social Response

BENEFITS MAKE FASTER COURSE

CORRECTIONS that improve engagement levels and resulting revenue

INCREASE CAMPAIGN REACH by identifying key influencers and prospects

ENGAGE MORE PEOPLE by speaking the customer’s language

UNDERSTAND deep social response to campaigns

DIGITAL RESPONSE TRACKING

KEY FEATURES Measure and compare

digital response in real-time: reach, net sentiment, likes and dislikes, emotions, and behaviors expressed in commentaries

Benchmark against the competition

Identify influential authors and their profiles, including gender and age if avaialble

Create dashboards for specific digital marketing audiences

Review actual conversation verbatims on-demand

E N T E R P R I S E S O C I A L I N T E L L I G E N C E

DIGITAL RESPONSE TRACKING

WHAT’S DIFFERENT? Immediate access to

real-time, global conversations and at least one year of history

Accurate sentiment analysis and targeted customer insights organized using a high-precision NLP engine, combined with text analytics and machine learning

Multilingual solution with support for English, Spanish, French, German, Italian, Japanese, and Portuguese

Easily extensible to support a broad range of business users across the enterprise through business templates and state-of-the-art APIs

NetBase Solutions, Inc.

2087 Landings Drive | Mountain View | CA 94043

P 650.810.2100 | F 650.968.4872

For more information, visit: www.netbase.com.

@NetBase NetBaseInc

NetBase Solutions, Inc NetBaseInc

ABOUT NETBASE NetBase, the C2B Company, delivers the enterprise social intelligence platform that global enterprises use to monitor, understand, and engage with customers in real time. Using a high-precision natural language processing (NLP) engine combined with text analytics and machine learning, our platform processes billions of social media posts to extract structured insights delivered via customizable dashboards. Our solutions enable marketing, public relations, market research, customer service, sales, and product innovation leaders to craft winning strategies faster. Clients include Coca-Cola, Kraft, HP GfK and J. D. Power & Associates. NetBase powers the weekly Sentiment Tracker in the Wall Street Journal and our solutions are sold globally by SAP AG

© July 2012 NetBase Solutions, Inc.

The Secret Sauce: NetBase Enterprise Social Intelligence Platform and NetBase Social Insight ComposerAt the core of all our social media monitoring and insight solutions is the NetBase Enterprise Social Intelligence Platform. This platform offers organizations a way to operationalize social media by instantly capturing billions of social media conversations from millions of sites globally and making those conversations available for immediate use enterprise-wide. End-users benefit from trusted, transparent, and targeted insights delivered to them through easy-to-understand views.

The key components of the NetBase Enterprise Social Intelligence Platform are:

ConsumerBase, our social intelligence warehouse containing conversations from more than 165 million global sources—cleansed, processed, normalized, and organized as structured insights in a special index. It uniquely makes one year’s worth of normalized data available to users on-demand, on day one. Our Twitter Firehose option adds real-time access to Twitter’s complete data stream—more than 270 million tweets per day on average

A high-precision natural language processing (NLP) engine, combined with text analytics and machine learning. This engine reads and categorizes each one of the posts captured in ConsumerBase according to the sentiment, opinions, likes, dislikes, emotions, and behaviors that customers have expressed.

The NetBase Enterprise Social Intelligence APIs, which make NetBase-processed social media posts, related insights, and summary statistics available for integration into enterprise workflow processes and applications.

Designed to operate at Internet scale, the NetBase Enterprise Social Intelligence Platform processes tens of thousands of sentences per minute, 24x7.

The NetBase Social Insight Composer enables power users and business analysts to quickly define topics (using NetBase Insight Workbench features) and create, publish, and share interactive dashboards from a vast set of widgets in the data visualization library. It includes an easy, comprehensive way to “scrub” topics to filter out spam, disambiguate unrelated content, and organize insights for business use. Each dashboard created by the composer is made up of widgets that provide relevant views of social data for specific monitoring and analysis needs.