IGNACIO MOLINER (BBVA ) Y JOAN ROCA (CELLER DE CAN ROCA) EN WORLD PUBLIC RELATIONS FORUM.
Digital PR: Media Relations in a Web 2.0 World
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Media Relations in a Media Relations in a Web 2.0 World Web 2.0 World What Journalists and Bloggers Want from PR People
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Digital PR requires new skills and a new format for presenting corporate news. Jourrnalists are under pressure and need more help and support from PR but they need it in a digital format. Social media and search are used extensively by journalists and bloggers. PR people need to do the same.
Transcript of Digital PR: Media Relations in a Web 2.0 World
Media Relations in a Media Relations in a Web 2.0 WorldWeb 2.0 World
What Journalists and Bloggers Want from PR People
Twitter HashtagTwitter Hashtag
#MR2.0
Newsrooms Under PressureNewsrooms Under Pressure
Chronicling the Decline of Newspapers and the Rebirth of Journalism
Kai Ryssdal, Marketplace NPRKai Ryssdal, Marketplace NPR
“Papers and magazines that have been around for decades are barely hanging on. A lot of them aren’t hanging on at all.”
“I don’t think you’re going to find newsstands at airports or anywhere else in 10 years. Print is really on its last legs.”
Print vs WebPrint vs Web
Sunday sales dropped 6.5 percent and weekday sales 8.7 percent compared with the same six-month period a year ago
March 2010 Audit Bureau of Circulations
The number of unique visitors to newspaper websites increased 15% from 61.5 million in January to 70.8 million in April
Total page views jumped 27% from 1.1 billion to 1.4 billion
comScore
The Press Release is DeadThe Press Release is Dead
Die, Press Release Die, Die, DieDie, Press Release Die, Die, Die
New Press Release FormatNew Press Release Format
“Things cannot go along as they are . . . business as usual while mainstream media goes to hell in a hand basket”
“…demolition of the press release as we know and hate it today”
“Deconstruct the press release into special sections and tag the information”
What News Outlets NeedWhat News Outlets Need
“By using news tags, a newspaper/news site could pull together larger numbers of news stories and the PR industry would be helping the news publishers to gather the facts and present them in a near-publishable format.”
What Journalists/Bloggers WantWhat Journalists/Bloggers Want
News in sectionsOffer lots of options – images, quotesTag it - Make it search friendly Add multimediaGive them the embed codePut it in a feedMake it available on social sitesAggregate your news content and social
content in one placeMake your newsroom social media ready
Newsroom 2.0Newsroom 2.0
Connect and ShareConnect and Share
Multimedia GalleryMultimedia Gallery
Make it Easy to Take Your ContentMake it Easy to Take Your Content
Put Your News in SectionsPut Your News in Sections
Where Are We Headed?Where Are We Headed?New Media Index from the Pew Research Center’s Project for Excellence in JournalismNew Media Index from the Pew Research Center’s Project for Excellence in Journalism..
PR Firms Hiring Ex JournalistsPR Firms Hiring Ex Journalists
“The walls of the traditional box of PR are falling away. We are at a moment when a lot of the traditional lines between PR and consulting and advertising and broadcasting are blurring.”
Richard Sambrook, the former head of BBC News, now Chief Content Officer at Edelman
Where Does News Site Traffic Where Does News Site Traffic Come From?Come From?
Is Your News in Facebook?Is Your News in Facebook?
WSJ on FacebookWSJ on Facebook
AP on FacebookAP on Facebook
Develop Your Content Develop Your Content StrategyStrategy
THINK LIKE A PUBLISHER – YOU ARE THE MEDIA
Content Analysis – key messagesAudience Analysis – social technographicsTrends in Social MediaContent Audit – what do you haveWhat expertise do you haveResourcesCreate an Editorial Calendar
@sallyfalkow @sallyfalkow www.twitter.com/sallyfalkowwww.twitter.com/sallyfalkow
http://www.infocomgroup.net/http://www.infocomgroup.net/prtrendsprtrends
