What is Digital Music??

Market Situation

Market Situation

USA 42%

Japan 17% U.K. 9%

Germany 4%

France 4%

Australia 3% Canada 3%

South Korea 2% Sweden 1%

India 1%

Other 14%

Global Share of Digital Music Sales 2012

iTunes 63%

Amazon MP3 22%

Other 15%

Global Share of Digital Music Service 2012

http://www.google.co.th/url?sa=i&source=images&cd=&cad=rja&docid=7uFkVHV8vRxD1M&tbnid=M3Po4bxSoRbH1M:&ved=0CAgQjRwwADgJ&url=http://web.appstorm.net/reviews/media-reviews/microsoft-wants-to-make-xbox-music-to-your-ears-on-the-web/&ei=7Zg1UtHUKoW_rgfmxoHADQ&psig=AFQjCNGwsbNj4BwqO_qFU7mArxtpz6Na6g&ust=1379330669809472

iTunes music Store

Market Strategy

• Many song selection at once

• Excellent experience

• Simply buy songs • One price song

• Special offer only at iTunes Store

Business Model: iTunes

Revenue Model

Apple Still Underpins the Growth of the Digital Music Market

• iOS 7 support

• iTunes 250 Radio stations with no Ads (only in US)

• Genius Shuffle

• Personal Pod Cast

• Improve a fault

iTunes 11.1 (Latest Version)

• Desktop Software

• Limitation of user

• Social Media (Failure Factor)

Suggestion

http://www.google.co.th/url?sa=i&source=images&cd=&cad=rja&docid=7uFkVHV8vRxD1M&tbnid=M3Po4bxSoRbH1M:&ved=0CAgQjRwwADgJ&url=http://web.appstorm.net/reviews/media-reviews/microsoft-wants-to-make-xbox-music-to-your-ears-on-the-web/&ei=7Zg1UtHUKoW_rgfmxoHADQ&psig=AFQjCNGwsbNj4BwqO_qFU7mArxtpz6Na6g&ust=1379330669809472

Marketing Strategy

Support all platform >> Mass market

30 million songs & 70,000 music clips

Freemium strategy

Various services: free songs, paid songs, flat rate

Support system for simply using

Business Model: Xbox Music

Subscription Fee

Sell

Advertise

Revenue Model

Key Success Factor K

ey S

ucc

ess

Cross platform

Key

Su

cces

s

Services

Key

Su

cces

s

User on OS of windows K

ey S

ucc

ess

30 mil songs and videos

Failure Factor Fa

ilure

Fa

ctor

Not available in every countries

Failu

re F

act

or

Mostly retain with Windows 8

Suggestions

• Desktop software

• Worldwide

• Social Media

• Audio Quality

Marketing Strategy

Support system for simply using

Personalization

Share your songs to Google Plus

Access your music anywhere, anytime

20 million songs

No Ads annoying

Business Model: Google Music

Revenue Model

$ 9.99 / month $ 25 / year

$ 0.99-1.29 / song

New artist

Key Success Factor K

ey S

ucc

ess

Cloud Storage

Key

Su

cces

s

Anywhere Anytime

Key

Su

cces

s

Available on Offline

Key

Su

cces

s

Unrestricted download

Failure Factor Fa

ilure

Fa

ctor

Not available in every countries

Failu

re F

act

or

Limited Platform

Suggestions

• More platform

• Worldwide

• Feature

• Personalization

Comparison

lowest price/single

music partner

service contries

supported platform

tracks

0 2 4 6 8 10 12

Google Music Xbox Music iTune

Conclusion

Discussion