Digital Data Tips Tuesday #2 - A/B-testing: Lukas Vermeer - Booking.com
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Transcript of Digital Data Tips Tuesday #2 - A/B-testing: Lukas Vermeer - Booking.com
More Bandits @lukasvermeer
The World Needs
we are all in the business of running experiments
we run experiments, because we need to know that what we do is
good for our business
our most important KPI is how many successful experiments we run
MulC-‐Armed Bandits geFng the most out of your experiments
A/B Test (Epsilon First) the gold standard for (business) experiments
ExploraCon/ExploitaCon experiments cost money
Regret minimizing the cost of your experiments
Greedy Bandit controlled exploraCon
Thompson Bandit exploit as much as you dare
Contextual Bandits far beyond basic bandit experiments
Start Now maximize experimentaCon – minimize costs
we are all in the business of running experiments
we run experiments, because we need to know that what we do is
good for our business
our most important KPI is how many successful experiments we do
More Bandits @lukasvermeer
The World Needs