Digital Communication Primer (Who Am I?) - Clemson MiniMBA Fall 2013
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Transcript of Digital Communication Primer (Who Am I?) - Clemson MiniMBA Fall 2013
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MINI MBA
#CUminiMBA
CLEMSON AT THE FALLS | 11-1-13BOBBY RETTEW
Thursday, November 7, 13
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Thursday, November 7, 13
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MY STORYCORE VALUESEXECUTION
FUNNIESThursday, November 7, 13
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CORE VALUES
• finding the story
• telling the story
• seeking the story
• sharing the story
telling & sharing rich stories
Thursday, November 7, 13
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EXECUTION
• own your media
• own your conversation
• own your brand
• credibility is everything
bring passion to the market
Thursday, November 7, 13
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OWN YOUR MEDIA
Thursday, November 7, 13
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3/18/13 3/21/13 3/26/133/21/13 4/12/13
NewBrand
Launch
Thursday, November 7, 13
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Thursday, November 7, 13
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OWN YOUR CONVERSATION
Thursday, November 7, 13
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#SoLongVampires
IN ONE WEEKTweets: 3,581YouTube: 4.8m
Thursday, November 7, 13
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social care
Thursday, November 7, 13
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OWN YOUR BRAND
Thursday, November 7, 13
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8/12/13 8/26/13
Thursday, November 7, 13
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Writing Passionately Consistently
$
@MartyBoardman
Thursday, November 7, 13
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Thursday, November 7, 13
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CREDIBILITY IS EVERYTHING
Thursday, November 7, 13
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INTERESTING CASE STUDIES
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INFLUENTIAL TWEET
Thursday, November 7, 13
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FUNNY SELFIES
Thursday, November 7, 13
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FUNNY SELFIES
Thursday, November 7, 13
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THE PROMOTED TWEET
Thursday, November 7, 13
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EMPLOYMENTISSUES
Thursday, November 7, 13
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CONFIRMEVERYTHING
Thursday, November 7, 13
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MONITORCONVERSATIONS
Thursday, November 7, 13
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HAVE COMPASSION
Thursday, November 7, 13
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QUESTIONS
#CUminiMBA
Thursday, November 7, 13