Dia 02 - LMS FAAP 2010
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Transcript of Dia 02 - LMS FAAP 2010
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dia 02
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dia 02
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dia 02
Agenda do curso:
Dia 01: BLOG
Dia 02: PRESENÇA DIGITAL
Dia 03: MONITORAMENTO + SEEDING
Dia 04: PLANEJAMENTO e IDENTIFICAÇÃO DE
TENDÊNCIAS
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Agenda de hoje:
01. Métricas OnSite
02. Presença Digital
03. Mão na massa 01
04. Métricas MS
05. Mão na massa 02
06. Mão na massa 03
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MÃO NA MASSA
medinafaap.blogspot.com
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MÃO NA MASSA
dia 02
Integrações: Orkut
Botão de compartilhar...
acessar
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MÃO NA MASSA
dia 02
ATENÇÃO AO COPIAR e COLAR...
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ONSITE MMOMÉTRICAS,
MENSURAÇÃO E OTIMIZAÇÕES
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MMOMÉTRICAS NASMÍDIAS SOCIAIS
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dia 02
A princípio seguir as regras
dos sites é a regra
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dia 02
Tipos de métricas MS:
1. Visibilidade
2. Influência
3. Engajamento
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dia 02
1. Visibilidade
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dia 02
2. Influência
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3. Engajamento
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PRESENÇA DIGITAL
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dia 02
OBJETIVO:
ENGAJAMENTOEstar onde seu target está...
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dia 02
Empresas Usuários
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dia 02
Possibilidades de personalização:
- Nome / Título- Bio (completo)- Módulos- Cores- Background
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dia 02
Mais opções...
http://www.youtube.com/partners
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MÃO NA MASSA
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Mão na massa 01:
01. Criação de um canal customizado no
Youtube
- Navegação inicial
- Design
- Upload de vídeo
- Inserir elementos dentro do vídeo (texto, pausa, link para outro
vídeo)
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Mão na massa 01:
Download do vídeo para embed...
http://migre.me/2b7eC
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dia 02
Possibilidades de personalização:
- Nome- Bio- Img bio - Cores- Background
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dia 02
Aplicativos
ou
FBML
Avançado
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dia 02
<br>
FBML
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dia 02
<img src=“img” />
FBML
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dia 02
<a href="http://LINK">
O QUE VC QUISER
COLOCAR
</a>
FBML
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dia 02
COMENTÁRIOS:
<fb:comments xid="user_comments" canpost="true" showform="true"><fb:title>Leave a Comment!</fb:title></fb:comments>
FBML
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dia 02
YOUTUBE
<fb:swf swfbgcolor="000000" imgstyle="border-width:3px; border-color:white;" swfsrc='http://www.youtube.com/v/jp_oyHY5bug?fs=1&hl=en_US&rel=0' imgsrc='http://i3.ytimg.com/vi/jp_oyHY5bug/default.jpg' width='340' height='270' />
FBML
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MÃO NA MASSA
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Mão na massa 02:
01. Criação de uma Fan Page - Facebook
- Informações básicas
- Avatar
- Imagem
- Link
- Youtube
- Comentário
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medinafaap.weebly.com
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Mão na massa 03:
01. Google Analytics
<fb:google-analytics uacct="UA-CODIGO"/>
dia 02