Det store bildet - Virke handelskonferansen 2015
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Transcript of Det store bildet - Virke handelskonferansen 2015
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Eirik Norman Hansen
Det store bildet
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Eirik Norman Hansen
Det store bildet
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© Creuna © Creuna
”Alt som kan bli digitalt, vil bli digitalt”
- Ikke fordi vi kan,
men fordi det gir mening og tilfører verdi
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© Creuna
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Våre grunnleggende behov har endret seg
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© Creuna © Creuna
Mobiltelefon
97%
Internett
84%
Bil
64%
14 - 29 år gamle
Nåværende partner
43%
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Fra e-handel til opplevelser
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© Creuna
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Mye høyere innovasjonstakt
Source: Forrester Research (2015)
Tradisjonell innovasjon Digital innovasjon
10xinnovatører
1/10av prisen
100xkraften
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Si velkommen til hyperadopsjon
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Hyperadopsjon
26%
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Hyperadopsjon
13%
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Vi hyperadopterer…
…ikke dingsen, tilkoblingen eller sensoren
vi adopterer ideen om opplevelse som vi antar at disse tingene vil gi
men vi trenger dingser, tilkoblinger og sensorer for å få disse opplevelsene
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© Creuna
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14 000 000 000
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Før var det dyrt å lage ting som var tilkoblet
$$$$
Utvikling
Produksjon
DistribusjonSupport
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© Creuna © Creuna
Hyperadoption + digital disruption will combine to make the Internet of Things
happen faster than it would have otherwise
James McQuivey, Forrester Research International
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Nettverket av ting og sensorer vil inneholde
Kameraer Mikrofoner Biometri Bevegelsessensorer Miljøsensorer
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og det er en opplevelse…
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…men vi har bare så vidt startet ;-)
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Fra e-handel til opplevelser
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Fra handel til opplevelser
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73 Brushfield Street E1 6AA London
INTERACTIVE MANNEQUINS VIRTUAL SHOWROOM CONNECTIVITY
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PARTNERS
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Gjestene bryr seg ikke om kanaler
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Endringen er en realitet
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Det handler ikke om kanaler, men et skifte i adferd•Vår digitale hverdag har fundamentalt endret vår adferd og våre forventninger
•Handelen må omfavne den sammenkoblede verden og skape opplevelser slik kunden forventer
•Innovatørene vil overleve
discover
search investigate
compare
decision
advocate
find
Desired action
like love use
get support share
trust
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Eirik Norman Hansen CMO - Creuna Norge
TUT OG KJØR! :P
@eiriknorman
facebook.com/eiriknorman
linkedin.com/in/eirik
www.creuna.no
+47 995 23 557