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Design Thinking explained
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Transcript of Design Thinking explained
DESIGN THINKINGTwan van den Broek, September 15th 2015
“Design is not justwhat it looks like andfeels like. Design is how it works.”
“Design is not justwhat it looks like andfeels like. Design is how it works.”
Steve Jobs
“One step to improve abilityto innovate is to improve in design, because we believethat design in one way or theother will lead to innovation.”
“One step to improve abilityto innovate is to improve in design, because we believethat design in one way or theother will lead to innovation.”
Hasso Plattner
Initial focus on problem definitionin stead of solution discovery
DESIGN THINKINGA human centric approach forsolving problems bycreating new ideas.
Where to apply?
CollaborateBusiness & IT
Understand your case
A day in a life of …
Get out … interview!
Background research
Share
Define persona and point of view
Brainstorm – quantity above quality
Sketch – as much as possible
Safe environment for participants
Share (again) and prioritize
“Building somethingnobody wants is theultimate form of waste.”
“Building somethingnobody wants is theultimate form of waste.”
Eric Ries
Low fidelity mockup
High fidelity mockup
Role play to explain your solution
Don’t forget your endusers!
SAP ApphausHeidelberg
Playfulness
SAP Apphaus - Environment to boost creativity
The Next View ++Design Thinking Experience Center Amsterdam
Onegiveaway
Fail early&
Fail often!
Introduction
• The Next View• Technology Officer• SAP Solution Architect• Scrum master / coach• Design Thinker
• SAP related• SAP Project experience since 1995• SAP Mentor since 2010• SAP DemoJam and InnoJam participant
• Web• www.twanvandenbroek.nl• nl.linkedin.com/in/tbroek• twitter.com/tbroek
Twan van den Broek