Design Thinking @ DSAG Technologietage
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Jochen Gürtler / Innova1on Manager TIP Core DSAG Technologietage, Rosengarten Mannheim 27. Februar 2013 Public
DESIGN THINKING Eine Methode, viele Möglichkeiten
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© 2013 SAP AG. All rights reserved. 2 Public ÜBER MICH. Menschen. Ideen. Resultate.
Das habe ich gelernt Studium Informa.k an der TU Karlsruhe
Seit 1998 in der IT-‐Branche in unterschiedlichen Rollen tä.g GestalArainer, Business Coach, Reiss Profile Master
Design Thinking Coach und Dozent an der d.school Potsdam
Und was mich sonst noch interessiert Meine Kinder, meine Familie, meine Freunde
Die Welt entdecken
Trompete spielen und Miles Davis hören
Schreiben, Lesen, Tanzen, Nachdenken, Erzählen, Zuhören
Was braucht Veränderung, damit sie passieren kann?
© SAP 2013 | 2
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© 2013 SAP AG. All rights reserved. 3 Public © SAP 2012 | 3 © SAP 2013 | 3 WANN HABEN SIE DIE BESTEN IDEEN?
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© 2013 SAP AG. All rights reserved. 4 Public © SAP 2012 | 4 © SAP 2013 | 4 BEIM JOGGEN DURCH DEN WALD.
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© 2013 SAP AG. All rights reserved. 5 Public © SAP 2012 | 5 © SAP 2013 | 5 UNTER DER DUSCHE.
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© 2013 SAP AG. All rights reserved. 6 Public © SAP 2012 | 6 © SAP 2013 | 6 BEIM AUTOFAHREN.
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© 2013 SAP AG. All rights reserved. 7 Public © SAP 2012 | 7
Was ist InnovaJon?
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© 2013 SAP AG. All rights reserved. 8 Public © SAP 2012 | 8 © SAP 2013 | 8 BEDÜRFNISSEN GERECHT WERDEN.
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© 2013 SAP AG. All rights reserved. 9 Public © SAP 2012 | 9 © SAP 2013 | 9 MACHBARKEIT IM AUGE BEHALTEN.
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© 2013 SAP AG. All rights reserved. 10 Public © SAP 2012 | 10 © SAP 2013 | 10 WIRTSCHAFTLICHE LÖSUNGEN FINDEN.
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© 2013 SAP AG. All rights reserved. 11 Public © SAP 2012 | 11 © SAP 2013 | 11 INNOVATION: Wünschbarkeit + Machbarkeit + WirtschaRlichkeit.
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© 2013 SAP AG. All rights reserved. 12 Public © SAP 2012 | 12
DESIGN THINKING Nutzer-‐zentrierte INNOVATION
erzeugen durch die Verbindung der passenden MENSCHEN, den nöJgen (FREI-‐) RÄUMEN und der richJgen
HERANGEHENSWEISE.
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© 2013 SAP AG. All rights reserved. 13 Public © SAP 2012 | 13
Die passenden Menschen.
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© 2013 SAP AG. All rights reserved. 14 Public © SAP 2012 | 14 SPACE = CULTURE OF TRUST & CREATIVEMENT KEIN ERFINDEN IM STILLEN KÄMMERLEIN ... © SAP 2013 | 14
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© 2013 SAP AG. All rights reserved. 15 Public © SAP 2012 | 15 SPACE = CULTURE OF TRUST & CREATIVEMENT ... SONDERN INTERDISZIPLINÄRE TEAMS. © SAP 2013 | 15
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© 2013 SAP AG. All rights reserved. 16 Public © SAP 2012 | 16
Die nöJgen (Frei-‐) Räume.
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© 2013 SAP AG. All rights reserved. 17 Public © SAP 2012 | 17 © SAP 2013 | 17 FLEXIBLE RÄUMLICHKEITEN …
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© 2013 SAP AG. All rights reserved. 18 Public © SAP 2012 | 18 © SAP 2013 | 18 … IM DENEN MEIST STEHEND GEARBEITET WIRD.
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© 2013 SAP AG. All rights reserved. 19 Public © SAP 2012 | 19 © SAP 2013 | 19 NEUGIERIG SEIN, LERNEN WOLLEN, AUSPROBIEREN.
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© 2013 SAP AG. All rights reserved. 20 Public © SAP 2012 | 20 © SAP 2013 | 20 SCHEITERN DÜRFEN UND FEHLER AKZEPTIEREN.
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© 2013 SAP AG. All rights reserved. 21 Public © SAP 2012 | 21 © SAP 2013 | 21 FEEDBACK GEBEN UND ANNEHMEN KÖNNEN.
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© 2013 SAP AG. All rights reserved. 22 Public © SAP 2012 | 22
Die richJge Herangehensweise.
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© 2013 SAP AG. All rights reserved. 23 Public © SAP 2012 | 23 © SAP 2013 | 23 DER DESIGN-‐THINKING-‐PROZESS.
PROBLEM VERSTEHEN
RECHERCHE
SYNTHESE
IDEENFINDUNG TESTEN
PROTOTYPEN BAUEN
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© 2013 SAP AG. All rights reserved. 24 Public © SAP 2012 | 24 © SAP 2013 | 24 ECHTES PROBLEMVERSTÄNDNIS …
TEST
PROBLEM VERSTEHEN
RECHERCHE
SYNTHESE PROTOTYPEN BAUEN
IDEENFINDUNG
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© 2013 SAP AG. All rights reserved. 25 Public © SAP 2012 | 25 © SAP 2013 | 25 … KOMMT VOR DER LÖSUNGSFINDUNG.
TEST
PROBLEM VERSTEHEN
RECHERCHE
SYNTHESE PROTOTYPEN BAUEN
IDEENFINDUNG
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© 2013 SAP AG. All rights reserved. 26 Public © SAP 2012 | 26 © SAP 2013 | 26 DEN STATUS-‐QUO VERSTEHEN. Um welches Problem geht es eigentlich?
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© 2013 SAP AG. All rights reserved. 27 Public
Address the right question …and create the right solution
© SAP 2013 | 27 UNTERSCHIEDLICHE WEGE AUF DEM WEG ZUR EMPATHIE.
SELBER AUSPROBIEREN
FRAGEN UND ZUHÖREN
BEOBACHTEN
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© 2013 SAP AG. All rights reserved. 28 Public © SAP 2012 | 28 © SAP 2013 | 28 SYNTHESE Die Essenz finden.
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© 2013 SAP AG. All rights reserved. 29 Public © SAP 2012 | 29
Address the right question …and create the right solution
© SAP 2013 | 29 DER WEG ZUM STRUKTURIERTEN PROBLEMVERSTÄNDIS .
ERKENNTNISSE IM TEAM TEILEN
DATEN STRUKTURIEREN
DEFINITION EINER PERSONA
UNTERSCHIEDLICHE PERSPEKTIVEN HELFEN
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© 2013 SAP AG. All rights reserved. 30 Public © SAP 2012 | 30
Address the right question …and create the right solution
© SAP 2013 | 30 WECHSELNDER ARBEITSMODUS Offen sein vs. fokusieren.
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© 2013 SAP AG. All rights reserved. 31 Public © SAP 2012 | 31 © SAP 2013 | 31 IDEEN ENTWICKELN. Vielen Ideen helfen, die rich1ge Idee zu finden.
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© 2013 SAP AG. All rights reserved. 32 Public © SAP 2012 | 32 © SAP 2013 | 32 PROTOTYPEN BAUEN Ideen konkre1sieren, um sie weiterzuentwickeln.
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© 2013 SAP AG. All rights reserved. 33 Public © SAP 2012 | 33 © SAP 2013 | 33 TESTEN UND ITERIEREN Durch Fehler lernen.
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© 2013 SAP AG. All rights reserved. 34 Public © SAP 2012 | 34 © SAP 2013 | 34 SCHRITT FÜR SCHRITT ZUR BESTMÖGLICHEN LÖSUNG.
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© 2013 SAP AG. All rights reserved. 35 Public © SAP 2012 | 35 © SAP 2013 | 35 PLANUNG UND ZEITEINTEILUNG NICHT VERGESSEN.
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© 2013 SAP AG. All rights reserved. 36 Public © SAP 2012 | 36
Was ist beim Setup für ein
Design-‐Thinking-‐Projekt
zu beachten?
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© 2013 SAP AG. All rights reserved. 37 Public © SAP 2012 | 37 © SAP 2013 | 37 DER SCOPE: Offene Aufgabenstellung, die Raum für Innova1on lässt.
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© 2013 SAP AG. All rights reserved. 38 Public © SAP 2012 | 38 © SAP 2013 | 38 DAS TEAM: MoJvierte Mitarbeiter, mit der richJgen Einstellung.
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© 2013 SAP AG. All rights reserved. 39 Public © SAP 2012 | 39 © SAP 2013 | 39 DIE RELEVANZ: Endbenutzer, die verfügbar und ansprechbar sind.
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© 2013 SAP AG. All rights reserved. 40 Public © SAP 2012 | 40
Wann ist ein
Design-‐Thinking-‐Projekt
erfolgreich?
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© 2013 SAP AG. All rights reserved. 41 Public © SAP 2012 | 41 © SAP 2013 | 41 DESIGN THINKING WURDE TEIL DER ARBEITSKULTUR.
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© 2013 SAP AG. All rights reserved. 42 Public © SAP 2012 | 42 © SAP 2013 | 42 DIE BEDÜRFNISSE DER NUTZER STEHEN IM VORDERGRUND.
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© 2013 SAP AG. All rights reserved. 43 Public © SAP 2012 | 43 © SAP 2013 | 43 DIE RESULTATE SIND INNOVATIV UND VALIDIERT.
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© 2013 SAP AG. All rights reserved. 44 Public © SAP 2012 | 44 © SAP 2013 | 44 AM ENDE STEHEN IMPLEMENTIERTE LÖSUNGEN.
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© 2013 SAP AG. All rights reserved. 45 Public © SAP 2012 | 45 © SAP 2013 | 45 SAP SAIL BETTER
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© 2013 SAP AG. All rights reserved. 46 Public © SAP 2012 | 46 © SAP 2013 | 46 SOCIAL IMPACT NET
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© 2013 SAP AG. All rights reserved. 47 Public © SAP 2012 | 47 © SAP 2013 | 47 WEIL DESIGN VIEL MEHR IST, ALS DINGE HÜBSCHER ZU MACHEN.