DesignBusinessInnovation

Daniella Valente Professor Klinkowstein

Selected Business Article:

Apple to offer 5.5-inch iphone 6: Will it steal iPad mini sales?

Article

Daniella Valente Professor Klinkowstein

Daniella Valente Professor Klinkowstein

Picture

Apple allows third-parties designers to obtain specifications about the IPhone.

Daniella Valente Professor Klinkowstein

Summary

Iphone 6 is 3x the retina display (2208 x 1242 resolution or 461 pixels per inch)

Daniella Valente Professor Klinkowstein

Summary

Will this new product actually get the company’s margins up & profits through the roof?

Daniella Valente Professor Klinkowstein

Summary

Setting / Activity for Ethnographic Observation”

You may see students around campus with many different Apple devices.

Daniella Valente Professor Klinkowstein

Daniella Valente Professor Klinkowstein

Ethnographic Research, Student using their phone to communicate with others.

Daniella Valente Professor Klinkowstein

Ethnographic Research, Student using their phone to communicate with others

Daniella Valente Professor Klinkowstein

Ethnographic Research, Student using their phones

Daniella Valente Professor Klinkowstein

Ethnographic Research, Student using their ipad to do school work.

Daniella Valente Professor Klinkowstein

Ethnographic Research, Student using their ipad connect with social media.

Daniella Valente Professor Klinkowstein

Ethnographic Research, Student using their ipad to do school work.

Daniella Valente Professor Klinkowstein

Ethnographic Research, Student using their phone play games.

Ethnographic Research Observations

• Students used their devices for emailing, texting, gaming and keeping up with social media.

Daniella Valente Professor Klinkowstein

• Students constantly complain about having low battery.

Daniella Valente Professor Klinkowstein

Ethnographic Research Observations

• Students needed a larger screen when trying to do work with the devices.

Daniella Valente Professor Klinkowstein

Ethnographic Research Observations

• When students were communicating through social media, they had no problem using a smaller screen.

Daniella Valente Professor Klinkowstein

Ethnographic Research Observations

• Each student remained focused on their devices while there were conversations going on around them.

Daniella Valente Professor Klinkowstein

Ethnographic Research Observations

Ethnographic Research Findings

• Students want something with a longer battery life and a larger screen.

Daniella Valente Professor Klinkowstein

Apple to offer 5.5-inch iphone 6• Launch of Apple Iphone 6 has been released to other manufacturers like Cupertino (Cali-

Based Tech Company) to come up with new designs & dimensions.• One manufacturer was given design specification for a 4.7” & 5.5” iPhone (Credited on

new york times) • iPhone allows third-parties to design accessories but never before actually iPhone

designs.• Ipad mini is looking less relevant with 5.5” iPhone• Iphone 6 is 3x the retina display (2208 x 1242 resolution or 461 pixels per inch)• Some people worry that it may be too big but it is what they have been asking for, for

the past year so Apple will provide• Ipad revenue is only 53% of Apple quarterly revenue• Tom Cook said apple is planning on cutting down manufacturing costs to hopefully cut

down revenue loss.• Business has dropped over since the late Steve Jobs so they are looking for something

that will get the company’s margins up and profits through the roof

Daniella Valente Professor Klinkowstein

Students are always getting new apple products, so they may invest in this iPhone