Delizioso Pizza
Transcript of Delizioso Pizza
B Y :
A S M A L I Y A N A J A ’ A F A R
H A R N I N A F A R A H M E R I C A N
N U R N A B I L A S Y A Z W A N I S U H A I M I
S Y A H I R A H A M I R A M D . D I N
Company Description
Current Market Situation
Product Review
Competitive Review
Information Technology System
Swot Analysis
Marketing Strategies
Financial Data & Projection
Conclusion
OUTLINE
COMPANY DESCRIPTION
• Derived from Italian word
• Located in Seksyen 7, Shah Alam Selangor
• Date of commencement – 1st January 2016
• Partnership business (contribution of RM20,000)
• Operating in-house business
• Main activity: produce and deliver variety of pizzas through online
selling
CURRENT MARKET SITUATION
People want to consume a food that can offer
delicious food and healthy at once.
Trends of people who like to order for food and
expect the food to arrive at their front door
Time taken to prepare pizza is very quick and fast
New idea in using QR Codes to easiness the
process of ordering pizza
PRODUCT REVIEW
• Offers variety type of pizzas (meat lover to vegan customers)
• 12 different flavours of pizza
COMPETITIVE REVIEW
• Have a large
market share and
strong network
• Strong brand image
and loyal customer
• Massive
advertisement
• The delivery is
charges to customer
• Leading pizza
delivery company in
the world
• Price of products
and services is lower
and more
reasonable
• Many promotions
that benefit the
consumers
• Most development
potential company
in the world
• Merge and
purchase some
restaurants
• Always update and
introduce new menu
• Lack of dine-in
capacity
• One of Singapore's
largest and most
successful pizza
chains
• Manager checks
the pizzas before
serving as a way to
control the quality
• The price is
relatively higher
compared to other
competitors
SCANLIFE QR CODES SCANNER
SCANLIFE QR CODES
Products and promotion work smarter
Easy access to product information, customer reviews, and price.
Customer will just need to scan the QR Codes
Codes will generated by ScanBuy Inc.
HOW TO ORDER?
Install
Scan
Purchase
Install
Need to have ‘ScanLife App’
Supported by IOS, Android, Blackberry
World, Nokia, and Windows
Free installation
Scan
Purchase
SWOT ANALYSIS
• Low price
• Fast and free delivery
• IT tool - ScanLife QR codes scanner
• Low cost of advertisement
• Interaction with customers is memorable
Strengths
• Low brand image
• Lack of customization (product menu)
• Lack of franchise
• Only available for smartphones users
• Back out buyer & undisclosed information
Weaknesses
• More branches
• Expansion of food range/ menu offered
• Growing opportunity of smart phones
Opportunities
• Competition from close competitors
• Rising price of raw material
• Vandalism
Threats
MARKETING STRATEGIES
Market Segmentation
Demographics
• Female and male including children with the age range between 10 to 40 years old.
• Focus to different races
Geographic
• Community around Shah Alam
Psychographics
• Focus more on students and career people
• Focus to family
Behavioural
• Focus on user that has price sensitivity, brand loyalty and health conscious.
MARKETING STRATEGIES
Target Market Selection & Positioning
Target market selection
Multi-market strategy
Children, family, teen, youngadult
Facebook, Twitter & Instagram
Positioning
High quality & healthy product
Change people perception
Retail price per unit: RM 22.50
Cost per unit: RM 15.00
Target unit sales:
JAN (1% from 648,000 population)
FEB (1% increase in unit sales and followed by
MARCH)
FINANCIAL DATA & PROJECTION
FINANCIAL DATA & PROJECTIONJanuary February March
Revenue
(COGS)
Gross Profit
- EXPENSES
Salary
Equipment
Utilities
Telephone
Transp. Cost
Software
Rent
Cont. Cost
Adv.
Total Expenses
NET PROFIT
145,800
(97,200)
48,600
8,000
28,000
250
200
400
180
1,800
3,000
4,000
(45,830)
2,770
160,380
(106,920)
53,460
8,000
26,000
250
200
600
180
1,800
3,000
6,000
(46,030)
7,430
176,418
(117,612)
58,806
8,000
25,000
250
200
1,000
180
1,800
3,000
6,000
(45,430)
13,376
CONCLUSION
Conclusion
Considered several areas
Differentiation strategy - QR
Codes technology
SWOT Analysis & Competitor
Reviews
Market segmentation
Limit the delivery
Develop the forecasted
financial statement
Concept of ‘Kaizen’