Delegator TSBDC Startup Week Presentation
16
Search Engine Marketing Online Marketing That Drives Results
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Transcript of Delegator TSBDC Startup Week Presentation
Search Engine MarketingOnline Marketing That Drives Results
Overview
Organic (SEO) vs. Paid (SEM/PPC)Industry Trends
Resources for both
Types Of TrafficOrganicResults based solely on the search engine algorithm.
PaidResults based on complex auction between advertisers.
Types Of TrafficOrganicSlow but powerful.
PaidAgile but complex.
Organic TrafficAll starts with your website. Don’t be like these guys:
Organic TrafficSome SEO aspects to hone in on:
- Website copy- Is the text on the site relevant to the searcher?
- Logical navigation- How does the user get from page to page, and does that make sense?
- Site Speed- Average User’s on-page time: 30 seconds- For mobile, even shorter (~5-7 seconds)
- Mobile Friendliness- Can a user get relevant information about your business while on-the-go?
Website Build/SEO Resources$:- Squarespace- Wix- Shopify
$$:- Google Partners
- Delegator Network
John Wanamaker, US department store tycoon
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
Why So Google-y?
GoogleMarket DominationMature Services
BingShared w/ YahooInternet Explorer Default
Search Engine Results Page (SERP)
Paid Results
Organic Results
Yahoo Results
Bing Results
Who Is Delegator?
Conversion
Analytics
Traffic
