Debbie Down-ing on Clicktivism
-
Upload
hannah-french -
Category
Technology
-
view
134 -
download
1
Transcript of Debbie Down-ing on Clicktivism
Debbie Down-‐ing on
c l i c k t i v i s m
By Hannah French
Photo by Elena via flickr
the support or promo+on of a cause online. It is the use of digital media
for facilita+ng social change and
ac+vism.” [6]
“Clicktivism is not exclusively
Photo by Surya Teja via flickr
Social media provides a quick-and-easy way to gain support for organizations and
causes.
Photo by Robert Scoble via flickr
Clicktivism can take the form of
various activities, including… [6]
ü organizing protests ü facilita=ng boyco>s ü signing pe==ons ü hack=vism ü crowdfunding
ü online parody and sa=re ü Google bombing ü circumven=ng news blackouts/keeping people informed
Photo by Nate Grigg via flickr
New ventures need resources to succeed, in par=cular, the support of funds.
Crowdfunding websites serve as a plaGorm where a wide range of ventures are represented and can be compared. Therefore, the public is be>er informed of projects they want to support.[9]
Photo by Tax Credits via flickr
More complex, difficult, and boundary-‐pushing ideas can be launched.[7]
Success rates are not up to constraining regula=ons, they’re in the hands of the public.
Photo by Ma>hew Simantov via flickr
One of the most recent examples of click=vism is the
Goal: to raise awareness for amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig's Disease.[1]
Result: neNed millions of dollars to fund research for neurodegenera=ve diagnoses and once again showed the effec=veness of social media
campaigns. Photo by Global Panorama via flickr
Fundraising is a tedious process due to associated +me and money.
Internet-‐based methods of fundraising, like crowdfunding, decrease start-‐up costs.[7]
Photo by Steven Depolo via flickr
In this way, SMALLER organiza=ons are no longer disadvantaged when launching fundraisers, and have the poten=al to gain the same level of awareness
and funding as larger organiza=ons.
Photo by Paul W via flickr
Funding rates from traditional sources in the science community are well under[8]:
Science researchers need support from internet-‐based fundraising! [8]
20%Crowdfunding for the sciences not only has financial rewards…
When the public is involved in the ini+al stages of the research projects, science and society will bond in an
influen+al way.
Photo by Pacific Northwest Na=onal Laboratory via flickr
�But why is it really working?�
People donate to chari+es predominantly because[2]:
1. They are asked. 2. They are asked, in par=cular, by people they care about.
2 reasons!
Photo by Chris=ne Carreira via flickr
Fundraising through social media plaJorms encourages people to ask friends and family, people who they care about, to donate and
share informa+on.
Photo by Tony Sher=la via flickr
Then what are clicktivism critics saying?
“…geMng involved in a charity through, say, Facebook or TwiOer, merely creates an impression of support.” [3]
Click+vism makes a person look like an ac+vist, involved in important issues.[3]
Photo by Chris & Karen Highlandvia flickr
“Social media advocacy is great to get the word out, but sharing a post is not going to change the world. In order for change to happen, people need to know about the problem and then do something about it.”
– Carrie Miller, University of Vermont sophomore [10]
Photo by Andrew Wa> via flickr
Digital ac+vism has to be supported by real-world activism, such as leOers to
government officials or public demonstra+ons.[5]
Sharing informa+on with a click of a buOon is
useless.
Photo by wessexman...(Mike) via flickr
but… without the
widespread awareness
created by social media, real world ac=vism wouldn’t be able to grow to such a
L A R G E S C A L E .
Social media is a critical tool for making those who poten=ally want to support a cause, aware of it.[5]
Photo by Peninsula Club via flickr
so…
Photo by Katrina Cole via flickr
We need to take advantage of the capacity for social media to allow many different stories to spread across separate social networks, and within the
same social network simultaneously.[4]
In a sense, we are “replicating campaign messages
and relationships from the physical world in the digital
landscape”.[4]
Photo by Eduardo Fonseca Arraes via flickr
There’s POWER in Social Media The nature of today’s social media can raise interna+onal awareness. And, the larger the crowd engaged in a cause, the more money that can be raised.[8] Photo by Frits Ahlefeldt-‐Laurvig via flickr
Ac+vism is increasingly being driven by digital ar+facts (e.g. videos, photos, etc.).[11]
2 out of 3 millennials believe that sharing informa+on about social issues online is more effec+ve in crea+ng change than a person rallying or
protes+ng.[12] Photo by Mathew G via flickr
An internal survey on Tumblr showed that 64% of users care about social issues and engage in them on Tumblr. As 50% of Tumblr users are between ages 15-‐34, the survey suggests that millennials do care and are
involved in social issues. [11]
Photo by Algirdas Choclanas via flickr
And virtual social ac+vism through social media plaJorms has translated to notable par+cipa+on in the real world… [12]
Photo by jvoves via flickr
Just look what happened when���“Kony 2012” was released…
The film became an interna+onal focus because of the fast flow of informa+on that occurs on the Internet.
Short film “Kony 2012” was made to expose Joseph Kony, Ugandan Mili+a and cult leader, and his alleged war crimes. [12]
Afer its release, 66% of TwiOer conversa+ons concerned the film for a WHOLE WEEK, but many young adults also supported the
Kony 2012 movement by puMng up signs in the physical world.[12]
Photo by Invisible Children via flickr
So look on the bright side of
clicktivism!
What if one d
ay a ‘like’
could cure
a disease?
Or sharing a video could greatly reduce everyone’s carbon footprint? [10]
Photo by Jonathan Kriz via flickr
Literature Cited[1] Sharma, R. (2014, August 20). Stop Pouring Ice on Click=vism. Huffington Post. Retrieved from hNp://www.huffingtonpost.com/ritusharma/stop-‐pouring-‐ice-‐on-‐click_b_5692555.html [2] Cas=llo, M., Petrie, R., & Wardell, C. (2014, January 25). Fundraising through online social networks: A fi eld experiment on peer-‐to-‐peer solicita=on. Journal of Public Economics, 114, 29-‐35. Retrieved from hNp://mason.gmu.edu/~rpetrie1/JPubEcon_Fundraising_through_online_social_media_2014.pdf [3] Stern, C. M. (2015, March 21). In Praise of Click=vism. Huffington Post. Retrieved from hNp://www.huffingtonpost.com/caryl-‐m-‐stern/in-‐praise-‐of-‐click=vism_b_6978314.html [4] Adhikar, A. (2012, April 5). How chari=es can use social media for digital campaigning. The Guardian. Retrieved from hNp://www.theguardian.com/voluntary-‐sector-‐network/2012/apr/05/chari=es-‐social-‐media-‐digital-‐campaigning [5] Kielburger, C., & Kielburger, M. (2015, April 10). A click is not enough to have impact on world. Canoe News. Retrieved from hNp://cnews.canoe.com/CNEWS/World/2015/04/10/22337541.html [6] Lau, O., & Prosser, N. (n.d.). What is click=vism?. In Click=vist. Retrieved June 2, 2015, from hNp://www.click=vist.org/what-‐is-‐click=vism/ [7] Dupree, Steven. "Crowdfunding 101: Pros and Cons." Graduate School of Stanford Business . N.p., n.d. Web. 3 June 2015. hNp://www.gsb.stanford.edu/ces/crowdfunding-‐101. [8] Wheat, R. E., Wang, Y., Byrnes, J. E., & Ranganathan, J. (2013). Raising money for scien=fic research through crowdfunding. Trends in ecology & evolu=on, 28(2), 71-‐72. [9] Mollick, E. (2014). The dynamics of crowdfunding: An exploratory study. Journal of Business Venturing, 29(1), 1-‐16. [10] Oteng, J. (2014, August 18). Genera=on ideal: Millennials and social media ac=vism. The USA TODAY -‐ College. Retrieved from hNp://college.usatoday.com/2014/08/18/genera=on-‐ideal-‐millennials-‐and-‐social-‐media-‐ac=vism/ [11] Safronova, V. (2014, December 19). Millennials and the Age of Tumblr Ac=vism. The New York Times. Retrieved from hNp://www.ny=mes.com/2014/12/21/style/millennials-‐and-‐the-‐age-‐of-‐tumblr-‐ac=vism.html?_r=0 [12] Braunstein, S. (2014, April 18). Social media fuels millennials' genuine ac=vism. San Jose Mercury News. Retrieved from hNp://www.mercurynews.com/teens/ci_25593969/social-‐media-‐fuels-‐millennials-‐genuine-‐ac=vism
Photographs from flickr all have Crea+ve Commons Licenses Photo by Hiroyuki Takeda via flickr