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Cliëntenaantrekkenmete-mailmarketing 2

Opdracht 1: Doe een onderzoek naar jouw huidige cliënten Vulantwoordinopdeonderstaandevragen:

Wat voor soort mensen komen er nu naar jouw praktijk? …………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….

Wat hebben zij voor klachten? …………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….

Hoe komen ze bij jou terecht? …………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….

Hoevaak komen ze bij jou? …………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….

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…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….

Wat zijn de resultaten die ze bereiken als ze bij jou komen? …………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….

Wat hebben je huidige cliënten met elkaar gemeen? …………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….

En hoe voelt het voor jou om met deze cliënten te werken? …………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….

Met wie zou je vaker willen werken? …………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….

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In hoeverre ben je tevreden met je huidige omzet …………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….

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Opdracht 2: Doelgroep kiezen Vulantwoordinopdeonderstaandevragen:

Wat zijn de demografische aspecten van jouw doelgroep? Leeftijd:…………………………………………………………………..…………………………………………………………..Geslacht:…………………………………………………………………..…………………………………………………………Beroep:…………………………………………………………………..…………………………………………………………..Gezinssamenstelling:…………………………………………………………………..………………………………………Cultuur:…………………………………………………………………..………………………………………………………….Inkomsten:…………………………………………………………………..……………………………………………………..Locatie:…………………………………………………………………..…………………………………………………………..

Wat zijn de psychografische aspecten van jouw doelgroep? Karaktereigenschappen:…………………………………………………………………..……………………………………………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….Interesses:…………………………………………………………………..…………………………………………………………………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….Overtuigingen:…………………………………………………………………..……………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….Ambities:…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..…………………………………………………………………………………………………………………………………..…………………………………………………………………………Motivaties:…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..…………………………………………………………………………………………………………………………………..……………………………………………………………………..

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Wat zijn de problemen van jouw doelgroep? …………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….

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Opdracht 3: Inzicht in problemen en behoeften Vulantwoordinopdeonderstaandevragen:

Wat zijn de 10 belangrijkste problemen van je doelgroep en wat is de behoefte die hierbij hoort? Probleem1:…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….Watisdebehoeftediehierbijhoort?…………………………………………………………………..……………………………………………………………………….Probleem2:…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….Watisdebehoeftediehierbijhoort?…………………………………………………………………..……………………………………………………………………….Probleem3:…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….Watisdebehoeftediehierbijhoort?…………………………………………………………………..……………………………………………………………………….Probleem4:…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….Watisdebehoeftediehierbijhoort?…………………………………………………………………..……………………………………………………………………….

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Probleem5:…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….Watisdebehoeftediehierbijhoort?…………………………………………………………………..……………………………………………………………………….Probleem6:…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….Watisdebehoeftediehierbijhoort?…………………………………………………………………..……………………………………………………………………….Probleem7:…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….Watisdebehoeftediehierbijhoort?…………………………………………………………………..……………………………………………………………………….Probleem8:…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….Watisdebehoeftediehierbijhoort?…………………………………………………………………..……………………………………………………………………….

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Probleem9:…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….Watisdebehoeftediehierbijhoort?…………………………………………………………………..……………………………………………………………………….Probleem10:…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….Watisdebehoeftediehierbijhoort?…………………………………………………………………..……………………………………………………………………….

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Opdracht 4: Het onderwerp voor je gratis weggever Alsjeterugkijknaardevorigeopdracht,welkprobleemenwelkebehoeftespreektjedanhetmeesteaanommeetegaanwerken?Steldatjedekomende6maandenalleencliëntenzoumogenhelpenmetéénprobleem,waarzoujejedanoprichten?Enwelkonderwerpzoujedusvoorjegratisweggeverwillenkiezen?…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….…………………………………………………………………..……………………………………………………………………….