De B2B Social Media Strategie van ABN AMRO
-
Upload
guido-smit -
Category
Documents
-
view
372 -
download
1
Transcript of De B2B Social Media Strategie van ABN AMRO
![Page 1: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/1.jpg)
B2B social media strategie ABN AMRO @Smitguido
![Page 2: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/2.jpg)
![Page 3: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/3.jpg)
Shot / still uit video
Cross business team social media
![Page 4: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/4.jpg)
4 grote stormen boven de sector
![Page 5: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/5.jpg)
Storm #1: Extreme afname in vertrouwen
![Page 6: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/6.jpg)
Storm #2: Afstand tot klant groeit
![Page 7: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/7.jpg)
Aantal kantoren
![Page 8: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/8.jpg)
Storm #3: Mobiel is het nieuwe filiaal
![Page 9: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/9.jpg)
![Page 10: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/10.jpg)
Storm #4: Klant ontwikkelt sneller dan bank
![Page 11: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/11.jpg)
Strategie
![Page 12: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/12.jpg)
![Page 13: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/13.jpg)
![Page 14: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/14.jpg)
We zien nieuwe media in het licht van oude media
![Page 15: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/15.jpg)
![Page 16: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/16.jpg)
Content
![Page 17: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/17.jpg)
![Page 18: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/18.jpg)
Dialoog
![Page 19: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/19.jpg)
Meetbaarheid
![Page 20: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/20.jpg)
Duurzaamheid – real time dashboard
![Page 21: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/21.jpg)
Duurzaamheid – Share of Voice
![Page 22: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/22.jpg)
ROR = Return On Relationships
![Page 23: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/23.jpg)
“The ROI on Social Media
is that HSBC still exists
within 10 years” Josh Bottomley, CMO
![Page 24: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/24.jpg)
![Page 25: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/25.jpg)
Targeting is key
![Page 26: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/26.jpg)
Algemeen beeld visie op sectoren
![Page 27: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/27.jpg)
Visie op Sectoren
![Page 28: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/28.jpg)
Slide LinkedIn top 5
![Page 29: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/29.jpg)
Learnings
![Page 30: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/30.jpg)
Learnings
![Page 31: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/31.jpg)
![Page 32: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/32.jpg)
![Page 33: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/33.jpg)
Webcare+
![Page 34: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/34.jpg)
Reactiesnelheid
![Page 35: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/35.jpg)
Proactieve webcare
![Page 36: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/36.jpg)
Ambassadeurs
![Page 37: De B2B Social Media Strategie van ABN AMRO](https://reader033.fdocument.pub/reader033/viewer/2022042614/55a28c5e1a28ab5b488b45af/html5/thumbnails/37.jpg)
Relaties verder helpen