Day1 session1 keynote_speech_khartabil
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Transcript of Day1 session1 keynote_speech_khartabil
Presented By:Mohd Khartabil
Day 1 – Keynote Speech
Sep 3, 4 - 2014
• Mohammad Khartabil
– Online Advertising since 2005
– Co-founder of Arab Affiliate Summit
– Launching a new startup soon
– Startup accelerator
• Ikoo
• ikoo performance
• Rewardcraze
• Tailwind
Bio
• Day 1 – Sep 3th 2014
– 9am to 9pm
– 6 Sessions, 1 Contest, 1 Panel Discussion,
Networking Time
• Day 2 – Sep 4th 2014
– 9am to 9pm
– 7 Sessions, 1 Case Study, 1 Panel Discussion,
Networking Time
Agenda
Our Story
• Concept
– Idea Development
• Change of Dates
– May June Sep
• Product Launch Formula
– 10,000++ DB
In numbers
• Market Size
• Merchants #
• Affiliates #
• Networks #
Global• Billions of $$$
• Thousands
• 100 of thousands
• Hundreds
MENA• Less than $10M
• Less than 100
• Less than 10K
• Less than 5
Audience Discovery
• Everyone stand up
– No experience
– 1 year experience
– 3 years experience
– 5 years experience
– More than 5 years experience
Landscape
WhereAreYou
ADVERTISER
CONSUMER
Affiliate Networks Affiliate Agency
Affiliates
TechnologyProvider
ComplimentaryServices
Lead Generation
Super Affiliate
Type of Affiliate
WhoAreYou
VoucherCodesUAE
HotQ8Deals / HotUAEDeals
ishoptheworldPreviously known as Shopandshipextra
Comparison Sites
Regional Networks
Regional Merchants
Trivia
WhenWasTheStart
Source: Shoeboxed
SuccessVs.
Failure
NeverTooLate
WhenDoYou
WakeUp?
• Raise Hands
– Start at 5am
– Start at 6am
– Start at 7am
– Start at 8am
– Start after 9am
StartEarly
Future
• New Affiliate Models will emerge
• Mobile performance will grow
• More in-house affiliate program s will
appear
• At least one more Affiliate network will
arise
• Regional Big brands will start delving into
Affiliate Marketing
Goal
Notes
• #ArabAffiliateSummit
• Mobile
• WC
• Lunch
• Exhibitors
• Networking
• Q&A
Let’s connect
http://www.facebook.com/mkhartabil
http://ae.linkedin.com/in/mohammadkhartabil
http://www.twitter.com/The_Mo_