CURRICULAM VITAE

PRASHANT KUMAR

MAA SHAKTI NIWAS, PLOTA-7,

SAROJ NAGAR, HAZARI PAHAD, NAGPUR.

EMAIL ID: prashkane@gmail.com

PHONE: 9039288493, 9766224276

OBJECTIVE:

To secure a management position with an organization with a dynamic environment where I can effectively utilize my expertise in Marketing Management that will lead to a lasting relationship.

SUMMARY:

Highly motivated, tech-savvy professional with MBA in Marketing and over 1 and a half years’ experience in a fast paced dynamic environment. Extensive experience in Business Analysis, Business Intelligence and Business development. Exceptional analytical ability and talent for Marketing Research and Corporate Communications. Proficient in:

Business analysis. Business intelligence. Marketing Research. Marketing Communications. Microsoft Excel.

EDUCATION:

DEGREE/CERTIFICATE INSTITUTE/UNIVERSITY YEAR OF PASSING MARKS/CGPA

MBA(MARKETING) IBS HYDERABAD 2014 7.3 (OUT OF 10.0)

B.E.(ELECTRICAL ENGINEERING)

RCERT, NAGPUR UNIVERSITY

2012 68%

PROFESSIONAL EXPERIENCE:

APRIL 2014-Present: Assistant Manager-MARKETING & OPERATIONS.

SBI LIFE INSURANCE, RAIPUR

JOB ROLE & RESPONSIBILITIES:

Project Management-coordination, planning and implementation in various project activities and accomplishing project goals.

Internal Communication-internal communication with various branches and divisions for strategic implementation and completion of the projects.

Developing Questionnaires and writing research proposals for Marketing Research using Primary and Secondary research.

Conducting Primary and Secondary research for various projects. Analyzing the data and extraction of various factors essential for enhancing business

and new product launch. Preparing MIS and planning marketing activities in conjunction with company’s

growth plan and working out strategies to execute the plan. Managing marketing functions like product planning and roadmaps, consultation and

business developments as well as handling the pre-analysis data and post analysis of product launch.

Developing marketing strategies to build consumer preference and drive volumes, evaluating marketing budgets periodically including manpower planning initiatives and ensuring adherence to planned expenses.

Conducting competitor analysis by keeping abreast of trends and competitor moves to achieve market share metrics using Primary and Secondary research techniques.

Conceptualizing and executing sales promotion schemes to increase the brand visibility, thereby preparing management level reporting on the brand’s performance, needs and forecasts.

Conduct post launch tracking for newly launched products. Using data analytics to design, launch and propagate contest to increase customer

base.

ACHIEVEMENTS:

Successfully designed and launched contest( “Strike The Thunder”) and hence managed to increase customer base using Market Research techniques.

Developed marketing strategy to build consumer preference and launched “Smart Champ” product.

Conducted competitor analysis by keeping abreast of trends and competitor moves and conducted post analysis of product launch.

Developed “Smart Champ” product and studied customer need with the help of exploratory research.

INTERNSHIP:

NAME OF THE ORGANISATION: Taj Group of Hotels, Resorts And Palaces.

TITLE OF THE PROJECT: Market research and analysis of Ginger Hotels of Taj.

OBJECTIVE OF THE PROJECT: The objective of the project is to do market research and analysis of various places in Hyderabad city and to find the most suitable location in terms of demand and supply for Ginger Hotels of Taj. The market research would include both customer and competitor point of view.

CREDIT ACHIEVED: Awarded with “A” grade for the project

COMPUTER PROFICIENCY:

OPERATING SYSTEM: WINDOWS XP,7,8

LANGUAGES: C

APPLICATIONS: Conversant with MS OFFICE.

TOOLS: CRM, SPSS.

PROFICIENCY: EXCELLENT.

PERSONAL VITAE:

DATE OF BIRTH (dd/mm/yy) : 09/04/1989

GENDER : MALE

LANGUAGES KNOWN : HINDI, ENGLISH

PERMANENT ADDRESS : MAA SHAKTI NIWAS, PLOT A-7, C/O MR. P. PRASAD,

SAROJ NAGAR, HAZARI PAHAD, NAGPUR-440007,

MAHARASHTRA, INDIA.

ADDRESS FOR COMMUNICATION : MAA SHAKTI NIWAS, PLOT A-7, C/O MR. P. PRASAD,

SAROJ NAGAR, HAZARI PAHAD, NAGPUR-440007,

MAHARASHTRA, INDIA.

Email: prashkane@gmail.com.

Alternate emaild address: prashcena1@gmail.com.

Contact number:9039288493, 9766224276.

DECLARATION:

I, hereby declare that the above information is true to the best of my knowledge and belief.

NAME: PRASHANT KUMAR

PLACE: RAIPUR